{"id":293492,"date":"2018-12-01T05:00:00","date_gmt":"2018-12-01T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/die-ultimative-ad-fraud-checkliste-2\/"},"modified":"2023-07-31T09:32:01","modified_gmt":"2023-07-31T09:32:01","slug":"die-ultimative-ad-fraud-checkliste","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/","title":{"rendered":"Die ultimative Ad Fraud Checkliste"},"content":{"rendered":"

IAS hat sich zum Ziel gemacht Eure digitalen Kampagnen so sicher wie m\u00f6glich zu machen. Fraud verschlingt immer noch einen gro\u00dfen Anteil digitaler Budgets. Im Folgenden zeigen wir euch, wie ihr Bots und anderen Betrugs-Szenarien auf die Schliche kommt.<\/p>\n

Pixel-Stuffing, Ad-Stacking, nichtmenschlicher Traffic, Domain-Spoofing, Nutzer-Spoofing und vieles mehr. Betr\u00fcger manipulieren Domains von Webseiten wie u. a. Video-Piraterie-Seiten, um ihre wahre Identit\u00e4t zu verdecken und Gewinn aus dem Traffic zu generieren. Die Ad-Fraud Bek\u00e4mpfung ist ein st\u00e4ndiges Wettr\u00fcsten. Die Methoden von Betr\u00fcgern werden raffinierter und fast t\u00e4glich entstehen neue Bot-Netzwerke, um potentiell Millionen Euro zu ergaunern. Zudem f\u00e4llt Ad-Fraud in vielen L\u00e4ndern in eine rechtliche Grauzone, was die strafrechtliche Verfolgung erheblich erschwert.<\/p>\n

Ad-Fraud hat sich unter anderem zu einem gro\u00dfen Problem entwickelt, weil die Online-Werbebranche sich zu lange auf suboptimale Metriken fokussiert hat. Anstelle von \u201cConversions\u201d wird immer noch die Klickrate als Indikator f\u00fcr die Effektivit\u00e4t von Werbung genutzt. Eine Kampagnenauswertung, die sich auf einen Markenwiedererkennungswert st\u00fctzt oder auf eine echte Interaktion des Nutzers mit der Marke, ist f\u00fcr Ad-Fraud unanf\u00e4llig. Klicks hingegen lassen sich sehr leicht manipulieren.<\/p>\n

Ad-Fraud identifizieren<\/strong><\/p>\n

    \n
  1. Messen Sie Ad-Fraud in allen Kampagnen, um die Auswirkungen auf die Performance gesamtheitlich zu verstehen.<\/li>\n
  2. Nutzen Sie L\u00f6sungen gegen Fraud, die vom Media Rating Council (MRC) f\u00fcr allgemeinen (General) und komplexen (Sophisticated) Invalid Traffic (IVT) anerkannt wurden. Wobei der betr\u00fcgerische Traffic der SIVT ist. Der allgemeine non-human Traffic besteht aus Crawlern, die die Internetnutzung erleichtern und auch Bots, die zur Ortung des betr\u00fcgerischen Traffics eingesetzt werden.<\/li>\n
  3. Folgen Sie den Richtlinien des MRC f\u00fcr SIVT-Aufdeckung und -Filtrierung.<\/li>\n
  4. Fragen Sie die Dienstleister mit L\u00f6sungen gegen Fraud, Ad-Server oder sonstige Anbieter wie Bots und andere Formen von SIVT gemessen werden k\u00f6nnen.<\/li>\n
  5. Bieten oder fordern Sie mehr Transparenz bez\u00fcglich des Werbeinventars und -Traffics, inklusive der Traffic-Quellen und Audience Extensions.<\/li>\n
  6. Verwenden Sie Verifizierungs- und Fraud-Anwendungen, die best\u00e4tigen, dass Werbeanzeigen nach Plan ausgeliefert wurden (an die gew\u00fcnschten Webseiten, Ger\u00e4te, Standorte und Empf\u00e4nger) und ob die Umfelder Ad-Clutter oder andere Platzierungsprobleme aufwiesen.<\/li>\n<\/ol>\n

    Ad-Fraud verhindern<\/strong><\/p>\n

      \n
    1. Blockieren Sie betr\u00fcgerische Impressions bevor sie den Creative Ad-Server erreichen.<\/li>\n
    2. Sortieren Sie gekennzeichnete, infizierte PCs aus, um zuk\u00fcnftigen Werbebetrug zu verhindern.<\/li>\n
    3. Sortieren Sie Webseiten aus, die bereits betr\u00fcgerische Aktivit\u00e4ten in ihrem Verlauf aufweisen und durch das Page-Level Scoring identifiziert werden k\u00f6nnen.<\/li>\n
    4. Verwenden Sie Exclusion- und\/oder Inclusionlists.<\/li>\n
    5. Setzen Sie Pre-Bid-Screening ein.<\/li>\n<\/ol>\n

       <\/p>\n

       <\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      IAS hat sich zum Ziel gemacht Eure digitalen Kampagnen so sicher wie m\u00f6glich zu machen. Fraud verschlingt immer noch einen gro\u00dfen Anteil digitaler Budgets. Im Folgenden zeigen wir euch, wie ihr Bots und anderen Betrugs-Szenarien auf die Schliche kommt. Pixel-Stuffing,…<\/p>\n","protected":false},"author":1,"featured_media":293493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-293492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-de"],"acf":[],"yoast_head":"\nDie ultimative Ad Fraud Checkliste - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Ad Fraud verschlingt einen gro\u00dfen Anteil digitaler Budgets. IAS zeigt euch, wie ihr Bots und anderen Betrugs-Szenarien auf die Schliche kommt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die ultimative Ad Fraud Checkliste\" \/>\n<meta property=\"og:description\" content=\"Ad Fraud verschlingt einen gro\u00dfen Anteil digitaler Budgets. IAS zeigt euch, wie ihr Bots und anderen Betrugs-Szenarien auf die Schliche kommt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-01T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T09:32:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-monitor-wall-orange-760-760-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Die ultimative Ad Fraud Checkliste\",\"datePublished\":\"2018-12-01T05:00:00+00:00\",\"dateModified\":\"2023-07-31T09:32:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/\"},\"wordCount\":418,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-monitor-wall-orange-760-760-1.jpg\",\"articleSection\":[\"Ad fraud\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/\",\"name\":\"Die ultimative Ad Fraud Checkliste - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-monitor-wall-orange-760-760-1.jpg\",\"datePublished\":\"2018-12-01T05:00:00+00:00\",\"dateModified\":\"2023-07-31T09:32:01+00:00\",\"description\":\"Ad Fraud verschlingt einen gro\u00dfen Anteil digitaler Budgets. IAS zeigt euch, wie ihr Bots und anderen Betrugs-Szenarien auf die Schliche kommt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-monitor-wall-orange-760-760-1.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/fraud-monitor-wall-orange-760-760-1.jpg\",\"width\":760,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/die-ultimative-ad-fraud-checkliste\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die ultimative Ad Fraud Checkliste\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Die ultimative Ad Fraud Checkliste - Integral Ad Science","description":"Ad Fraud verschlingt einen gro\u00dfen Anteil digitaler Budgets. IAS zeigt euch, wie ihr Bots und anderen Betrugs-Szenarien auf die Schliche kommt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/","og_locale":"de_DE","og_type":"article","og_title":"Die ultimative Ad Fraud Checkliste","og_description":"Ad Fraud verschlingt einen gro\u00dfen Anteil digitaler Budgets. IAS zeigt euch, wie ihr Bots und anderen Betrugs-Szenarien auf die Schliche kommt.","og_url":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/","og_site_name":"Integral Ad Science","article_published_time":"2018-12-01T05:00:00+00:00","article_modified_time":"2023-07-31T09:32:01+00:00","og_image":[{"width":760,"height":760,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-monitor-wall-orange-760-760-1.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"Die ultimative Ad Fraud Checkliste","datePublished":"2018-12-01T05:00:00+00:00","dateModified":"2023-07-31T09:32:01+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/"},"wordCount":418,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-monitor-wall-orange-760-760-1.jpg","articleSection":["Ad fraud"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/","url":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/","name":"Die ultimative Ad Fraud Checkliste - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-monitor-wall-orange-760-760-1.jpg","datePublished":"2018-12-01T05:00:00+00:00","dateModified":"2023-07-31T09:32:01+00:00","description":"Ad Fraud verschlingt einen gro\u00dfen Anteil digitaler Budgets. IAS zeigt euch, wie ihr Bots und anderen Betrugs-Szenarien auf die Schliche kommt.","breadcrumb":{"@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-monitor-wall-orange-760-760-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/fraud-monitor-wall-orange-760-760-1.jpg","width":760,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/de\/insider\/die-ultimative-ad-fraud-checkliste\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/de\/"},{"@type":"ListItem","position":2,"name":"Die ultimative Ad Fraud Checkliste"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/de\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/comments?post=293492"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media\/293493"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media?parent=293492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/categories?post=293492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/tags?post=293492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}