{"id":293521,"date":"2018-12-11T05:00:00","date_gmt":"2018-12-11T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-unterzeichnet-bvdw-code-of-conduct-2\/"},"modified":"2023-07-31T09:24:33","modified_gmt":"2023-07-31T09:24:33","slug":"ias-unterzeichnet-bvdw-code-of-conduct-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-unterzeichnet-bvdw-code-of-conduct-2\/","title":{"rendered":"IAS unterzeichnet BVDW Code of Conduct"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\">Als erster internationaler Technologieanbieter f\u00fcr die Verifizierung und Optimierung digitaler Werbekampagnen unterschreibt Integral Ad Science den Code of Conduct des BVDW.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">F\u00fcr IAS ist es wichtig, sich den nationalen Standards des Marktes anzupassen, in dem man als internationales Unternehmen agiert. Aber das reine Anpassen an Standards gen\u00fcgt manchmal nicht, da vor allem im digitalen Umfeld eine generelle Definition von standardisierten Prozessen von N\u00f6ten ist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<em>Hier wollen wir ein klares Zeichen setzen und uns f\u00fcr mehr Transparenz im deutschen Werbemarkt stark machen<\/em>\u201d, so Oliver H\u00fclse von IAS.<\/span><br \/>\n<span style=\"font-weight: 400;\">Julian Simons (mediascale), Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW:<\/span><br \/>\n<span style=\"font-weight: 400;\">&#8220;<em>Der BVDW begr\u00fc\u00dft die Unterzeichnung des Code of Conduct Programmatic Advertising durch Integral Ad Science (IAS). IAS leistet damit einen aktiven Beitrag zur Einhaltung von Qualit\u00e4tsstandards und forciert die branchen\u00fcbergreifende Zusammenarbeit mit dem Ziel der Schaffung professioneller und transparenter Strukturen im Programmatic Advertising.&#8221;<\/em><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Als erster internationaler Technologieanbieter f\u00fcr die Verifizierung und Optimierung digitaler Werbekampagnen unterschreibt Integral Ad Science den Code of Conduct des BVDW. F\u00fcr IAS ist es wichtig, sich den nationalen Standards des Marktes anzupassen, in dem man als internationales Unternehmen agiert&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,87],"tags":[],"class_list":["post-293521","post","type-post","status-publish","format-standard","hentry","category-kanaele","category-themen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS unterzeichnet BVDW Code of Conduct - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-unterzeichnet-bvdw-code-of-conduct-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS unterzeichnet BVDW Code of Conduct\" \/>\n<meta property=\"og:description\" content=\"Als erster internationaler Technologieanbieter f\u00fcr die Verifizierung und Optimierung digitaler Werbekampagnen unterschreibt Integral Ad Science den Code of Conduct des BVDW. 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