{"id":293524,"date":"2018-12-17T05:00:00","date_gmt":"2018-12-17T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/youtube-und-ias-brand-safety-integration-2\/"},"modified":"2023-07-31T09:24:04","modified_gmt":"2023-07-31T09:24:04","slug":"youtube-und-ias-brand-safety-integration-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/youtube-und-ias-brand-safety-integration-2\/","title":{"rendered":"Youtube integiert IAS Brand Safety L\u00f6sung"},"content":{"rendered":"

Integral Ad Science und YouTube ver\u00f6ffentlichen Brand Safety-Integration f\u00fcr Advertiser<\/b><\/p>\n

Machine Learning-gest\u00fctzte Technologie reduziert Markenrisiken auf der Video-Plattform<\/span><\/p>\n

Integral Ad Science (IAS) und YouTube geben die Verf\u00fcgbarkeit einer neuen Brand Safety Integration f\u00fcr alle Advertiser-Kunden des Dienstleisters bekannt. Der Ver\u00f6ffentlichung ging eine einj\u00e4hrige Beta-Phase voraus, mit dem Ziel die Sicherheitsmessung auf der Videoplattform effiziente sowie transparenter zu gestalten und Werbetreibenden markensichere Anzeigenplatzierungen zu garantieren.<\/span><\/p>\n

Die L\u00f6sung von IAS umfasst eine einzigartige Kombination aus Machine Learning und manueller Pr\u00fcfung, um das Verfahren fortlaufend anzupassen, anstatt ausschlie\u00dflich einen statischen Algorithmus zu verwenden. Mithilfe der Technologie kann IAS Werbetreibende und YouTube schnell \u00fcber Inhalte informieren, die als nicht markensicher gekennzeichnet wurden und deren L\u00f6schung durch den Video-Dienst beschleunigen. Beide Parteien k\u00f6nnen somit Kampagnen anpassen, um Markenrisiken zu minimieren.<\/span><\/p>\n

Ein umfangreiches Beta-Programm der Anwendung startete im vergangenen Dezember und \u00fcberpr\u00fcfte mehrere Hundert Kampagnen f\u00fcr mehr als 50 Werbetreibende in sieben L\u00e4ndern. F\u00fchrende globale Marken wie Verizon, Bayer Health und Diageo nutzten die YouTube Reporting-Funktion von IAS, zur effektiven Anpassung ihrer Markensicherheitsanforderungen und konnten bessere Ergebnisse bei der Platzierung ihrer YouTube-Anzeigen zu erzielen.<\/span><\/p>\n

\u201cDie Brand Safety Anwendung von IAS und YouTube bietet Werbetreibenden volle Transparenz und die n\u00f6tige Granularit\u00e4t, um die Sicherheit ihrer Marken auf YouTube zu garantieren. In enger Kooperation mit IAS haben wir damit eine vertrauensvolle L\u00f6sung geschaffen, die Werbetreibenden die Gewissheit gibt, dass die laufend steigenden Investitionen auf YouTube in ausschlie\u00dflich markensicherem Inventar platziert werden,\u201d kommentiert Marc Nabinger, Director Agency bei Google die Zusammenarbeit. <\/span><\/i><\/p>\n

“Herausforderungen im Bereich Brand Safety lassen sich nicht von einzelnen Akteuren l\u00f6sen, sondern sie erfordern die Zusammenarbeit aller Beteiligten in der Branche”, kommentiert Oliver H\u00fclse, Managing Director CEE IAS. \u201cDer gro\u00dfe Erfolg unserer Beta-Version ist das Resultat einer offenen und konstruktiven Zusammenarbeit zwischen YouTube, IAS und f\u00fchrenden Advertisern. Alle eint das Ziel, YouTube als Werbeplattform sicherer und vertrauensw\u00fcrdiger zu machen.\u201d<\/span><\/i><\/p>\n

Durch Machine Learning wird das Projekt nach Abschluss der Beta-Version kontinuierlich weiterentwickelt. Je mehr Daten verarbeitet werden und je mehr zus\u00e4tzliches manuelles Feedback einflie\u00dft, desto treffsicherer analysiert der zugeh\u00f6rige Algorithmus neue Video-Inhalte. Perspektivisch wird die Technologie zur Identifizierung potenziell riskanter Videos so erweitert, dass Werbetreibende in Echtzeit Entscheidungen rund um ihre Kampagnen treffen k\u00f6nnen.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integral Ad Science und YouTube ver\u00f6ffentlichen Brand Safety-Integration f\u00fcr Advertiser Machine Learning-gest\u00fctzte Technologie reduziert Markenrisiken auf der Video-Plattform Integral Ad Science (IAS) und YouTube geben die Verf\u00fcgbarkeit einer neuen Brand Safety Integration f\u00fcr alle Advertiser-Kunden des Dienstleisters bekannt. Der Ver\u00f6ffentlichung…<\/p>\n","protected":false},"author":1,"featured_media":293525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,85,89,90,87],"tags":[],"class_list":["post-293524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-kanaele","category-mobile-in-app-de","category-plattformen","category-themen"],"acf":[],"yoast_head":"\nYoutube integiert IAS Brand Safety L\u00f6sung - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS & YouTube ver\u00f6ffentlichen Brand Safety-Integration f\u00fcr Advertiser. 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