{"id":293529,"date":"2019-01-08T05:00:00","date_gmt":"2019-01-08T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/brand-safety-das-glossar-2\/"},"modified":"2024-11-12T14:07:27","modified_gmt":"2024-11-12T14:07:27","slug":"brand-safety-das-glossar-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/brand-safety-das-glossar-2\/","title":{"rendered":"Brand Safety: Das Glossar"},"content":{"rendered":"

Brand Safety bezieht sich darauf, die Kampagnen und den Ruf von Marken vor riskanten Online-Inhalten oder Umgebungen zu sch\u00fctzen. Von der Exclusion-List bis zur Inclusion-List: hier ist Ihr Glossar mit den wichtigsten Begriffen zu Brand Safety. F\u00fcr alle Details zu IAS Brand Safety L\u00f6sungen downloaden hier unseren Brand Safety Guide.<\/a><\/span><\/span><\/span><\/span><\/span><\/p>\n

Blocking:<\/b>
\nDie technische M\u00f6glichkeit, Anzeigen von Webseiten zu blockieren, die unsicher sind oder potentiell unsicher sind. Wenn die Seite als unsicher identifiziert wird, wird die Anzeige nicht geschaltet.<\/span><\/p>\n

Brand Risk \/ Markenrisiko:<\/b><\/strong>
\nSeiten, die durch die Ermittlung verschiedener Risikofaktoren potentiell sch\u00e4dlich f\u00fcr das Markenimage und\/oder die Reputation einer Marke sein k\u00f6nnen. <\/span><\/p>\n

Exclusion-List:<\/b>
\nEine Liste von Domains, auf denen eine Marke nicht bereit ist, ihre Werbung zu ver\u00f6ffentlichen.<\/span><\/p>\n

Fake news:<\/b>
\nGef\u00e4lschte Nachrichten oder Websites, die aktiv absichtlich ungenaue Inhalte als Nachrichten erstellt und\/oder verbreiten.<\/span><\/p>\n

High risk:<\/b><\/strong>
\nInhalte, die entweder gem\u00e4\u00dfigt oder ausdr\u00fccklich anst\u00f6\u00dfig und sogar m\u00f6glicherweise illegal sind.<\/span><\/p>\n

Inclusion-List:<\/b>
\nEine Liste von vorab genehmigten Domains, die eine Marke f\u00fcr akzeptabel h\u00e4lt, damit ihre Werbung auf ihr erscheint, unabh\u00e4ngig von Brand Safety Evaluierungen, die m\u00f6glicherweise bereits vorhanden sind.<\/span><\/p>\n

Interactive Advertising Bureau (IAB):<\/b><\/strong>
\nEin globales Unternehmen, das Industriestandards entwickelt, Forschung betreibt und die Online-Werbebranche rechtlich unterst\u00fctzt. In Deutschland vertreten durch den BVDW.<\/span><\/strong><\/p>\n

Keyword Listen:\u00a0<\/b><\/strong>
\nEine Liste von W\u00f6rtern, die eine Marke verwenden m\u00f6chte, um zu vermeiden, dass ihre Werbung neben ihr erscheint.<\/span><\/p>\n

Low risk: Niedriges Risiko <\/b>
\nInhalte, die f\u00fcr alle Altersgruppen und Zielgruppen akzeptabel sind und keine anst\u00f6\u00dfigen Inhalte und\/oder Themen enthalten.<\/span><\/p>\n

Media Rating Council (MRC):<\/b>
\nDas MRC ist eine in den USA ans\u00e4ssige Branchenorganisation, deren Ziel es ist, durch ein Audit- und Akkreditierungssystem valide, zuverl\u00e4ssige und effektive Messdienstleistungen f\u00fcr die Medienindustrie zu gew\u00e4hrleisten. Bei der MRC-Akkreditierung erf\u00fcllen die Messdienstleistungen eines Verifizierungsanbieters die festgelegten Kriterien.<\/span><\/p>\n

Moderate risk: Moderates Risiko <\/b>
\nInhalte, die f\u00fcr Marken weitgehend akzeptabel sind; die subjektive Natur dieser Inhalte, wie Alkohol oder Tabak, sollte ber\u00fccksichtigt werden.<\/span><\/p>\n

Pre-Bid:<\/b>
\nPre-Bid tritt auf, bevor ein Anzeigen-Kauf stattfindet. Eine Marke oder Agentur m\u00f6chte wissen, wie wahrscheinlich es ist, dass das Inventar bestimmte Kriterien erf\u00fcllt, bevor sie ein Angebot abgibt – Pre-bid ist somit ein auf bestm\u00f6glichen Sch\u00e4tzungen basiertes Vor-Gebot.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Safety bezieht sich darauf, die Kampagnen und den Ruf von Marken vor riskanten Online-Inhalten oder Umgebungen zu sch\u00fctzen. Von der Exclusion-List bis zur Inclusion-List: hier ist Ihr Glossar mit den wichtigsten Begriffen zu Brand Safety. F\u00fcr alle Details zu…<\/p>\n","protected":false},"author":22,"featured_media":293530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,85,87],"tags":[],"class_list":["post-293529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-kanaele","category-themen"],"acf":[],"yoast_head":"\nBrand Safety: Das Glossar - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Erfahre alle wichtigen Informationen zum Thema Brand Safety in unserem Glossar. 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