{"id":293570,"date":"2019-07-17T04:00:00","date_gmt":"2019-07-17T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-halo-effect-studie-2019-2\/"},"modified":"2023-07-31T09:15:52","modified_gmt":"2023-07-31T09:15:52","slug":"ias-halo-effect-studie-2019-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-halo-effect-studie-2019-2\/","title":{"rendered":"IAS Halo-Effect Studie 2019"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><strong>Wie Werbeumgebungen die Markenwahrnehmung beeinflussen<\/strong><\/p>\n<p>Die in Zusammenarbeit von IAS mit Neuro-Insight erstellte Studie, erforscht die Auswirkungen geeigneter und ungeeigneter Inhalte auf die Werbewahrnehmung von Verbrauchern.<\/p>\n<p>Mit Hilfe einer Technologie, welche die Gehirnaktivit\u00e4t in Echtzeit erfasst und aufzeichnet, navigierten die Teilnehmer durch ein simulierte mobiles Netz.<\/p>\n<p>Die Studie zeigt neurologische Beweise daf\u00fcr, dass die Umgebung einer Anzeige einen erheblichen Einfluss darauf hat, wie Menschen auf die Werbeanzeige reagieren.<\/p>\n<p>Tats\u00e4chlich ergab die Studie, dass Ads, die in hochwertigen mobilen Webumgebungen (Websites) gesehen wurden, <strong>74% positiver <\/strong>wahrgenommen wurden als die gleichen Anzeigen, die in minderwertigen Umgebungen gesehen wurden.<\/p>\n<p>Downloaden Sie die Halo-Effekt-Studie von IAS, f\u00fcr alle Details und erstaunlichen Erkenntnisse<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-101623\" src=\"\/wp-content\/uploads\/2019\/07\/PR_halo_effect_keyfindings_DE-760x428.jpg\" alt=\"\" width=\"760\" height=\"428\" \/><\/p>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie Werbeumgebungen die Markenwahrnehmung beeinflussen Die in Zusammenarbeit von IAS mit Neuro-Insight erstellte Studie, erforscht die Auswirkungen geeigneter und ungeeigneter Inhalte auf die Werbewahrnehmung von Verbrauchern. Mit Hilfe einer Technologie, welche die Gehirnaktivit\u00e4t in Echtzeit erfasst und aufzeichnet, navigierten die&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,106],"tags":[],"class_list":["post-293570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-studien-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Halo-Effect Studie 2019 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-halo-effect-studie-2019-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Halo-Effect Studie 2019\" \/>\n<meta property=\"og:description\" content=\"Wie Werbeumgebungen die Markenwahrnehmung beeinflussen Die in Zusammenarbeit von IAS mit Neuro-Insight erstellte Studie, erforscht die Auswirkungen geeigneter und ungeeigneter Inhalte auf die Werbewahrnehmung von Verbrauchern. 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