{"id":293624,"date":"2019-11-13T05:00:00","date_gmt":"2019-11-13T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-ripple-effect-2\/"},"modified":"2023-07-31T09:09:36","modified_gmt":"2023-07-31T09:09:36","slug":"ias-ripple-effect-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-ripple-effect-2\/","title":{"rendered":"IAS Ripple Effect"},"content":{"rendered":"

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Wie Menschen auf Anzeigen reagieren, h\u00e4ngt ma\u00dfgeblich von ihrem Kontext ab \u2013 und schlechte Gesellschaft zeigt hier sehr schnell negative Wirkung. Die aktuelle \u201eRipple Effect\u201c-Studie von IAS belegt: 83 Prozent der deutschen Verbraucher nehmen eine Marke negativer wahr, wenn ihre digitalen Anzeigen in qualitativ minderwertiger Werbeumgebung auftauchen (diese werden durch eine IAS-eigene Risikobewertung bestimmt). Die Folgen k\u00f6nnen drastisch sein: Knapp zwei Drittel (65 Prozent) w\u00fcrden sogar die Produkte einer solchen Marke nicht mehr kaufen.\u00a0<\/span><\/p>\n

Erfahren Sie jetzt alle Details in unserem Report.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Wie Menschen auf Anzeigen reagieren, h\u00e4ngt ma\u00dfgeblich von ihrem Kontext ab \u2013 und schlechte Gesellschaft zeigt hier sehr schnell negative Wirkung. Die aktuelle \u201eRipple Effect\u201c-Studie von IAS belegt: 83 Prozent der deutschen Verbraucher nehmen eine Marke negativer wahr, wenn ihre…<\/p>\n","protected":false},"author":22,"featured_media":293625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[],"class_list":["post-293624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studien-reports"],"acf":[],"yoast_head":"\nIAS Ripple Effect - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-ripple-effect-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Ripple Effect\" \/>\n<meta property=\"og:description\" content=\"Wie Menschen auf Anzeigen reagieren, h\u00e4ngt ma\u00dfgeblich von ihrem Kontext ab \u2013 und schlechte Gesellschaft zeigt hier sehr schnell negative Wirkung. 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