{"id":293715,"date":"2020-05-06T04:00:00","date_gmt":"2020-05-06T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/das-unified-video-tag-2\/"},"modified":"2024-11-13T09:10:48","modified_gmt":"2024-11-13T09:10:48","slug":"das-unified-video-tag-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/das-unified-video-tag-2\/","title":{"rendered":"Das Unified Video Tag"},"content":{"rendered":"<h3>Um die Bedeutung des Unified Video Tag<\/h3>\n<p><span style=\"font-weight: 400;\">Die Standardisierung der Messung von Video-Ads und insbesondere auch Ads in CTV Umgebungen ist seit langem ein Diskussionsthema f\u00fcr die Digital-Branche. Daher haben auch wir uns des Themas angenommen und arbeiten seit \u00fcber einem Jahr an der Entwicklung einer technischen L\u00f6sung, die alle Ansatzpunkte bei der Verifizierung von Bewegtbild-Ads umfasst.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nach intensiven Tests k\u00f6nnen wir nun zwei neue Features f\u00fcr unsere Kunden anbieten: Zum einen das Unified Video Tag und dar\u00fcber hinaus eine Verifizierungs-L\u00f6sung zur Messung in Connected TV-Umgebungen; somit k\u00f6nnen wir ein kanal\u00fcbergreifendes Reporting anbieten- Und das mit nur einem einzigen Tag!<\/span><\/p>\n<h4><b>Warum brauchen Sie das?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Da Konsumenten vor allem momentan mehr Zeit zuhause verbringen, gibt es auch mehr Gelegenheit zum Anschauen von Videos &#8211; <\/span><a href=\"https:\/\/chart-na2.emarketer.com\/235967\/coronavirus-impact-growth-us-music-video-streaming-by-genre-week-ending-march-26-2020-change-vs-8-week-pre-coronavirus-baseline\"><span style=\"font-weight: 400;\">Fast die H\u00e4lfte der Verbraucher gibt an<\/span><\/a><span style=\"font-weight: 400;\">, dass sie aufgrund der Coronavirus-Pandemie zwischen 1-3 Stunden mehr Zeit mit dem Anschauen von Video-Streaming-Diensten verbringen. Das Gleiche gilt f\u00fcr so genannten Connected TV-Ger\u00e4te. Da die Zuschauerzahlen und -dauer auch zuk\u00fcnftig weiter steigen werden, ist es auch f\u00fcr die Werbebranche ratsam sich diesen Kan\u00e4len vermehrt anzunehmen und Strategien und Kampagnen gezielt zu entwickeln.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Somit haben wir an einer L\u00f6sung zur Channel- und Bildschirm-\u00fcbergreifenden Messung der Video Ads entwickelt, um unsere Kunden bei der Optimierung ihrer Kampagnen unterst\u00fctzen zu k\u00f6nnen.\u00a0\u00a0<\/span><\/p>\n<h4><b>Was Sie erwartet<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Das Unified Video Tag reagiert dynamisch auf die Umgebung, um die richtige Messtechnik einzusetzen. Diese L\u00f6sung, mit der Anwendung nur eines einzigen Tags, macht sowohl f\u00fcr Werbetreibende als auch Vermarkter einfacher denn je Videokampagnen zu verifizieren.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zus\u00e4tzlich erhalten Sie mit der Verifizierungsl\u00f6sung f\u00fcr Connected TV (CTV) Einblicke in die Mediaqualit\u00e4t, w\u00e4hrend Ihre Ads ebenfalls vor GIVT und SIVT gesch\u00fctzt sind. Au\u00dferdem haben Sie mit unseren Video-Quartile-Metriken Zugang zu Viewability-Daten in CTV und k\u00f6nnen so ermitteln, ob sich Ihre Video Ad zu 25, 50, 75, 100% angeschaut wurde.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn Sie daran interessiert sind, mehr \u00fcber unser Unified Video Tag oder die CTV-L\u00f6sung zu erfahren, wenden Sie sich an Ihren IAS-Kontakt oder laden Sie hier unser <\/span><a href=\"https:\/\/integralads.com\/de\/loesungen\/ctv-video\/\"><span style=\"font-weight: 400;\">Video Toolkit<\/span><\/a><span style=\"font-weight: 400;\"> herunter.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um die Bedeutung des Unified Video Tag Die Standardisierung der Messung von Video-Ads und insbesondere auch Ads in CTV Umgebungen ist seit langem ein Diskussionsthema f\u00fcr die Digital-Branche. Daher haben auch wir uns des Themas angenommen und arbeiten seit \u00fcber&#8230;<\/p>\n","protected":false},"author":1,"featured_media":293716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,86,94],"tags":[],"class_list":["post-293715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-de","category-ctv-video-de","category-viewability-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Das Unified Video Tag - Einheitliche Messung von Video Ads - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/das-unified-video-tag-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Unified Video Tag\" \/>\n<meta property=\"og:description\" content=\"Um die Bedeutung des Unified Video Tag Die Standardisierung der Messung von Video-Ads und insbesondere auch Ads in CTV Umgebungen ist seit langem ein Diskussionsthema f\u00fcr die Digital-Branche. 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