{"id":293719,"date":"2020-05-20T04:00:00","date_gmt":"2020-05-20T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/zusammenarbeit-mit-burda-community-network-2\/"},"modified":"2023-07-31T08:58:52","modified_gmt":"2023-07-31T08:58:52","slug":"zusammenarbeit-mit-burda-community-network-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/zusammenarbeit-mit-burda-community-network-2\/","title":{"rendered":"Zusammenarbeit mit Burda Community Network"},"content":{"rendered":"

<\/p>\n

Burda Community Network setzt bei Werbeoptimierung ab sofort auf Integral Ad Science<\/strong><\/h3>\n

IAS unterst\u00fctzt BCN ab sofort bei der Verifizierung und Optimierung von digitaler Werbung im DACH-Markt<\/p>\n

Burda Community Network (BCN) arbeitet ab sofort mit Integral Ad Science (IAS), dem weltweit gr\u00f6\u00dften Technologieanbieter f\u00fcr Ad Verification, zusammen. Die etablierten IAS Publisher-L\u00f6sungen kommen zur Verifizierung und Optimierung von digitaler Werbung zum Einsatz.<\/p>\n

Diese erm\u00f6glichen den Werbekunden von BCN die Wirksamkeit und Effizienz ihrer digitalen Ads weiter zu optimieren. Dies geschieht durch eine noch gezieltere und effektivere Anzeigenplatzierung. Gleichzeitig k\u00f6nnen Agenturen und Advertiser k\u00fcnftig in allen durch BCN realisierten Kampagnen Messwerte von IAS zu Invalid Traffic, Viewability und Brand Safety einbinden, um so das Bestreben f\u00fcr eine bestm\u00f6gliche Werbeplatzierung durch wirkungsvolle Technologie noch weiter zu unterst\u00fctzen.<\/p>\n

Mandy Schwab<\/strong>, Director Digital Media, BCN, erkl\u00e4rt: \u201eAls Premium Werbevermarkter verstehen wir es als unsere Verantwortung unseren Werbetreibenden- und Agentur-Kunden gegen\u00fcber, die gr\u00f6\u00dftm\u00f6gliche Qualit\u00e4t und Markensicherheit im Rahmen der Werbeauslieferung \u00fcber alle Kan\u00e4le sicherzustellen. Mit IAS haben wir einen starken Partner gefunden, der uns nicht nur bei klassischen sondern auch bei programmatischen Werbekampagnen hilft, die relevanten Metriken \u2013 wie z. B. Werbemittelsichtbarkeit \u2013 zu erfassen und zielgerichtet und individuell zu optimieren.\u201c<\/em><\/p>\n

Oliver H\u00fclse<\/strong>, Managing Director CEE von IAS, erg\u00e4nzt: \u201eDie Zusammenarbeit mit BCN stellt f\u00fcr uns einen wichtigen Meilenstein im deutschsprachigen Raum dar, und wir sind sehr stolz mit einem der gr\u00f6\u00dften, traditionellen Verlagsh\u00e4user zusammen zu arbeiten. Im Rahmen dieser Partnerschaft werden wir zuk\u00fcnftig nicht nur als Messdienstleister fungieren, sondern auch als kommunikativer Mittelsmann zwischen den einzelnen Akteuren, um f\u00fcr alle Player effektivere Auslieferungen und optimierte Ergebnisse sicherzustellen.<\/em>\u201c<\/p>\n

Mehr \u00fcber Publisher Verification und Optimisation erfahren Sie in unserem Artikel: Erste Hilfe f\u00fcr Publisher<\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

IAS unterst\u00fctzt BCN ab sofort bei der Verifizierung und Optimierung von digitaler Werbung im DACH-Markt<\/p>\n","protected":false},"author":1,"featured_media":293720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,91,87],"tags":[],"class_list":["post-293719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kanaele","category-publisher-de","category-themen"],"acf":[],"yoast_head":"\nZusammenarbeit mit Burda Community Network - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/zusammenarbeit-mit-burda-community-network-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zusammenarbeit mit Burda Community Network\" \/>\n<meta property=\"og:description\" content=\"IAS unterst\u00fctzt BCN ab sofort bei der Verifizierung und Optimierung von digitaler Werbung im DACH-Markt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/zusammenarbeit-mit-burda-community-network-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T08:58:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/zusammenarbeit-mit-burda-community-network-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/zusammenarbeit-mit-burda-community-network-2\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Zusammenarbeit mit Burda Community Network\",\"datePublished\":\"2020-05-20T04:00:00+00:00\",\"dateModified\":\"2023-07-31T08:58:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/zusammenarbeit-mit-burda-community-network-2\\\/\"},\"wordCount\":304,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/zusammenarbeit-mit-burda-community-network-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/scott-graham-5fNmWej4tAA-unsplash-1-scaled-1.jpg\",\"articleSection\":[\"Kan\u00e4le\",\"Publisher\",\"Themen\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/zusammenarbeit-mit-burda-community-network-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/zusammenarbeit-mit-burda-community-network-2\\\/\",\"name\":\"Zusammenarbeit mit Burda Community Network - 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