{"id":293721,"date":"2020-05-25T04:00:00","date_gmt":"2020-05-25T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-webinar-cookies-vs-contextual-2\/"},"modified":"2023-08-09T20:08:30","modified_gmt":"2023-08-09T20:08:30","slug":"ias-webinar-cookies-vs-contextual-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-webinar-cookies-vs-contextual-2\/","title":{"rendered":"IAS Webinar: Cookies vs. Contextual"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/span><\/span><\/span><\/span><\/p>\n<h1>Webinar: Cookies vs Contextual<\/h1>\n<p>Wie Menschen auf digitale Anzeigen reagieren, h\u00e4ngt ma\u00dfgeblich von ihrem Kontext ab.<\/p>\n<p>Doch bei der Masse an neu-erstelltem Content, sei es redaktionell oder User-generated, wird es zunehmend schwieriger f\u00fcr Marken das passende Werbeumfeld zu finden.<\/p>\n<p>In unserem Webinar lernen Sie, wie Sie das beste Markenumfeld f\u00fcr Ihre Ads finden und wie eine Targeting-Strategie auch ganz ohne Cookies funktionieren kann.<\/p>\n<h2>Jetzt in voller L\u00e4nge anschauen.<\/h2>\n<p>Sie wollen mehr Webinare streamen?<a href=\"\/de\/\"> Mehr spannende Videos gibt es hier.&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie Menschen auf digitale Anzeigen reagieren, h\u00e4ngt ma\u00dfgeblich von ihrem Kontext ab. Doch bei der Masse an neu-erstelltem Content, sei es redaktionell oder User-generated, wird es zunehmend schwieriger f\u00fcr Marken das passende Werbeumfeld zu finden.<\/p>\n","protected":false},"author":1,"featured_media":305519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,86,89,90,101],"tags":[111],"class_list":["post-293721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-ctv-video-de","category-mobile-in-app-de","category-plattformen","category-webinars-videos-de","tag-webinars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS Webinar: Cookies vs. Contextual - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Was passiert mit zielgerichteter Werbung, wenn es keine Cookies mehr gibt? 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