{"id":293728,"date":"2020-07-13T04:00:00","date_gmt":"2020-07-13T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ivt-case-study-mit-goldbach-2\/"},"modified":"2023-07-31T08:03:45","modified_gmt":"2023-07-31T08:03:45","slug":"ivt-case-study-mit-goldbach-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/","title":{"rendered":"IVT: Case Study mit Goldbach"},"content":{"rendered":"

<\/p>\n

\n
\n
\n
\n

Ad Fraud Case Study mit Goldbach<\/h1>\n

Jeder, der im Internet wirbt ist von Invalid Traffic betroffen, der durch Bots und nicht von echten Menschen produziert wird. Digital Ad Services (DAS), die digitale Serviceeinheit von Goldbach und Tamedia, und Integral Ad Science haben dem ungu\u0308ltigen Traffic gemeinsam den Kampf angesagt \u2013 mit Erfolg: Durch den Einsatz der Ad Fraud-Technologie von IAS konnte der Anteil an verda\u0308chtigem Bot-Traffic in nur wenigen Tagen von u\u0308ber 1,5 Prozent auf unter 0,08 Prozent reduziert werden.<\/p>\n<\/div>\n

Wie wir das gemeinsam geschafft haben, erfahren Sie in unserer Case Study.<\/p>\n<\/div>\n

Jetzt downloaden<\/p>\n<\/div>\n<\/div>\n

<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

IAS Case Study mit Goldbach \u00fcber Invalid Traffic und betr\u00fcgerische Bot Aktivit\u00e4ten<\/p>\n","protected":false},"author":1,"featured_media":293729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,91,87],"tags":[],"class_list":["post-293728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-de","category-publisher-de","category-themen"],"acf":[],"yoast_head":"\nIVT: Case Study mit Goldbach - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Sie mit Hilfe gezielter Technologie und systematischer Optimierung betr\u00fcgerische Aktivit\u00e4ten auf Ihrer Website minimieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IVT: Case Study mit Goldbach\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie, wie Sie mit Hilfe gezielter Technologie und systematischer Optimierung betr\u00fcgerische Aktivit\u00e4ten auf Ihrer Website minimieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-13T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T08:03:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Kopie-von-Ohne-Titel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"835\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IVT: Case Study mit Goldbach\",\"datePublished\":\"2020-07-13T04:00:00+00:00\",\"dateModified\":\"2023-07-31T08:03:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/\"},\"wordCount\":99,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Kopie-von-Ohne-Titel.png\",\"articleSection\":[\"Ad fraud\",\"Publisher\",\"Themen\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/\",\"name\":\"IVT: Case Study mit Goldbach - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Kopie-von-Ohne-Titel.png\",\"datePublished\":\"2020-07-13T04:00:00+00:00\",\"dateModified\":\"2023-07-31T08:03:45+00:00\",\"description\":\"Erfahren Sie, wie Sie mit Hilfe gezielter Technologie und systematischer Optimierung betr\u00fcgerische Aktivit\u00e4ten auf Ihrer Website minimieren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Kopie-von-Ohne-Titel.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Kopie-von-Ohne-Titel.png\",\"width\":835,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ivt-case-study-mit-goldbach-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IVT: Case Study mit Goldbach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IVT: Case Study mit Goldbach - Integral Ad Science","description":"Erfahren Sie, wie Sie mit Hilfe gezielter Technologie und systematischer Optimierung betr\u00fcgerische Aktivit\u00e4ten auf Ihrer Website minimieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/","og_locale":"de_DE","og_type":"article","og_title":"IVT: Case Study mit Goldbach","og_description":"Erfahren Sie, wie Sie mit Hilfe gezielter Technologie und systematischer Optimierung betr\u00fcgerische Aktivit\u00e4ten auf Ihrer Website minimieren.","og_url":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/","og_site_name":"Integral Ad Science","article_published_time":"2020-07-13T04:00:00+00:00","article_modified_time":"2023-07-31T08:03:45+00:00","og_image":[{"width":835,"height":525,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Kopie-von-Ohne-Titel.png","type":"image\/png"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"IVT: Case Study mit Goldbach","datePublished":"2020-07-13T04:00:00+00:00","dateModified":"2023-07-31T08:03:45+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/"},"wordCount":99,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Kopie-von-Ohne-Titel.png","articleSection":["Ad fraud","Publisher","Themen"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/","url":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/","name":"IVT: Case Study mit Goldbach - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Kopie-von-Ohne-Titel.png","datePublished":"2020-07-13T04:00:00+00:00","dateModified":"2023-07-31T08:03:45+00:00","description":"Erfahren Sie, wie Sie mit Hilfe gezielter Technologie und systematischer Optimierung betr\u00fcgerische Aktivit\u00e4ten auf Ihrer Website minimieren.","breadcrumb":{"@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Kopie-von-Ohne-Titel.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Kopie-von-Ohne-Titel.png","width":835,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/de\/insider\/ivt-case-study-mit-goldbach-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/de\/"},{"@type":"ListItem","position":2,"name":"IVT: Case Study mit Goldbach"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/de\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/comments?post=293728"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media\/293729"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media?parent=293728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/categories?post=293728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/tags?post=293728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}