{"id":293730,"date":"2020-07-21T04:00:00","date_gmt":"2020-07-21T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-webinar-mit-facebook-2\/"},"modified":"2023-08-09T20:09:08","modified_gmt":"2023-08-09T20:09:08","slug":"ias-webinar-mit-facebook-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/","title":{"rendered":"IAS Webinar mit Facebook"},"content":{"rendered":"

<\/span><\/span><\/span><\/span><\/p>\n

Webinar on Demand: Wie Sie eine datengetriebene Facebook-Strategie aufsetzen<\/b><\/h1>\n

Die Anzahl monatlich aktiver Facebook-Nutzer stieg in den vergangenen Jahren kontinuierlich und erreichte im ersten Quartal 2020 rund 2,6 Milliarden. Kein Wunder, dass Facebook f\u00fcr viele Unternehmen ein so bedeutendes Werbeumfeld darstellt. Zusammen mit Torsten M\u00fcller-Klockmann (Marketing Science Lead DACH von Facebook) erkl\u00e4rt Patrick Stolze (Director Publisher & Platform, CEE bei Integral Ad Science) in unserem aktuellen Webinar On Demand, wie eine datengetriebene Strategie auf Facebook aussehen kann.<\/span><\/p>\n

Jetzt hier in voller L\u00e4nge anschauen!<\/p>\n

Interessieren Sie sich f\u00fcr mehr Webinare on Demand? Dann schauen Sie gern in unserer Webinar-Sektion des IAS Insiders<\/a> vorbei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Webinar on Demand: Wie Sie eine datengetriebene Facebook-Strategie aufsetzen k\u00f6nnen Sie in unserem Webinar in einfachen Schritten lernen.<\/p>\n","protected":false},"author":1,"featured_media":305482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,101],"tags":[111],"class_list":["post-293730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plattformen","category-webinars-videos-de","tag-webinars"],"acf":[],"yoast_head":"\nIAS Webinar mit Facebook - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Webinar mit Facebook\" \/>\n<meta property=\"og:description\" content=\"Webinar on Demand: Wie Sie eine datengetriebene Facebook-Strategie aufsetzen k\u00f6nnen Sie in unserem Webinar in einfachen Schritten lernen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-21T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T20:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/06\/APAC_Harmelin_Case_Study_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS Webinar mit Facebook\",\"datePublished\":\"2020-07-21T04:00:00+00:00\",\"dateModified\":\"2023-08-09T20:09:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/\"},\"wordCount\":109,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/APAC_Harmelin_Case_Study_Tile.jpg\",\"keywords\":[\"webinars\"],\"articleSection\":[\"Plattformen\",\"Webinars & Videos\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/\",\"name\":\"IAS Webinar mit Facebook - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/APAC_Harmelin_Case_Study_Tile.jpg\",\"datePublished\":\"2020-07-21T04:00:00+00:00\",\"dateModified\":\"2023-08-09T20:09:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/APAC_Harmelin_Case_Study_Tile.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/APAC_Harmelin_Case_Study_Tile.jpg\",\"width\":860,\"height\":860,\"caption\":\"Harmelin Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-webinar-mit-facebook-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS Webinar mit Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\",\"name\":\"IAS TEAM\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g\",\"caption\":\"IAS TEAM\"},\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\",\"sameAs\":[\"https:\\\/\\\/integralads.com\"],\"jobTitle\":\"TEST\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/author\\\/ias2023\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS Webinar mit Facebook - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/","og_locale":"de_DE","og_type":"article","og_title":"IAS Webinar mit Facebook","og_description":"Webinar on Demand: Wie Sie eine datengetriebene Facebook-Strategie aufsetzen k\u00f6nnen Sie in unserem Webinar in einfachen Schritten lernen.","og_url":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/","og_site_name":"Integral Ad Science","article_published_time":"2020-07-21T04:00:00+00:00","article_modified_time":"2023-08-09T20:09:08+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/06\/APAC_Harmelin_Case_Study_Tile.jpg","type":"image\/jpeg"}],"author":"IAS TEAM","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS TEAM","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/"},"author":{"name":"IAS TEAM","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399"},"headline":"IAS Webinar mit Facebook","datePublished":"2020-07-21T04:00:00+00:00","dateModified":"2023-08-09T20:09:08+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/"},"wordCount":109,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/06\/APAC_Harmelin_Case_Study_Tile.jpg","keywords":["webinars"],"articleSection":["Plattformen","Webinars & Videos"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/","url":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/","name":"IAS Webinar mit Facebook - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/06\/APAC_Harmelin_Case_Study_Tile.jpg","datePublished":"2020-07-21T04:00:00+00:00","dateModified":"2023-08-09T20:09:08+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/06\/APAC_Harmelin_Case_Study_Tile.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/06\/APAC_Harmelin_Case_Study_Tile.jpg","width":860,"height":860,"caption":"Harmelin Media"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/de\/insider\/ias-webinar-mit-facebook-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/de\/"},{"@type":"ListItem","position":2,"name":"IAS Webinar mit Facebook"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399","name":"IAS TEAM","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/255e04bda9c08f76d15834db86e6d973bed5d92c701c65e4e3781e74f8b79551?s=96&d=mm&r=g","caption":"IAS TEAM"},"description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.","sameAs":["https:\/\/integralads.com"],"jobTitle":"TEST","url":"https:\/\/integralads.com\/de\/insider\/author\/ias2023\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/comments?post=293730"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media\/305482"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media?parent=293730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/categories?post=293730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/tags?post=293730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}