
{"id":293752,"date":"2020-07-28T04:00:00","date_gmt":"2020-07-28T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/der-mqr-h2-2019-2\/"},"modified":"2023-07-31T08:01:05","modified_gmt":"2023-07-31T08:01:05","slug":"der-mqr-h2-2019-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/der-mqr-h2-2019-2\/","title":{"rendered":"Der MQR H2 2019"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<h1>Der Media Quality Report H2 2019<\/h1>\n<p>Im Jahr 2019 konnten wir von Integral Ad Science jeden Tag mehr als 1 Billion globale Mediakennzahlen messen. Das gibt uns einen umfangreichen <a href=\"\/de\/insider\/media-quality-report-h2-2019-2\/\">Einblick in die aktuelle Qualit\u00e4t<\/a> digitaler Medien.<\/p>\n<p>Da sowohl Premium- als auch nutzergenerierte Inhalte weiterhin in beispiellosem Tempo wachsen, braucht die digitale Werbeindustrie Vertrauen in Kennzahlen zur Mediaqualit\u00e4t. Kampagnen sollten immer von echten Menschen in Werbeumfeldern gesehen werden, die dem Image und der Botschaft einer Marke entsprechen.<\/p>\n<h2><a href=\"https:\/\/go.integralads.com\/de-mqr-2019-h2.html\">Jetzt den gesamten Report downloaden<\/a><\/h2>\n<p><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die aktuellste \u00dcbersicht \u00fcber die Media-Qualit\u00e4t in Deutschland und in der ganzen Welt im Zeitraum H2 2019. Jetzt neue Zahlen zu Ad Fraud, Brand Safety und Viewability erfahren.<\/p>\n","protected":false},"author":22,"featured_media":293753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,85,89,90,87],"tags":[],"class_list":["post-293752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-de","category-kanaele","category-mobile-in-app-de","category-plattformen","category-themen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Der MQR H2 2019 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/der-mqr-h2-2019-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der MQR H2 2019\" \/>\n<meta property=\"og:description\" content=\"Die aktuellste \u00dcbersicht \u00fcber die Media-Qualit\u00e4t in Deutschland und in der ganzen Welt im Zeitraum H2 2019. 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