{"id":293758,"date":"2020-08-07T04:00:00","date_gmt":"2020-08-07T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-integration-in-google-adh-2\/"},"modified":"2023-07-31T07:55:57","modified_gmt":"2023-07-31T07:55:57","slug":"ias-integration-in-google-adh-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/","title":{"rendered":"IAS Integration in Google ADH"},"content":{"rendered":"

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IAS wird als erster Anbieter in den Google Ads Data Hub integriert<\/h1>\n<\/div>\n
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Integral Ad Science (IAS) wird als erster Anbieter u\u0308berhaupt in den neuen Google Ads Data Hub (ADH), Googles Privacy-zentrierte Daten-Plattform fu\u0308r Advertiser, integriert. Dies ermo\u0308glicht Advertisern, ihre YouTube-Werbekampagnen hinsichtlich Ad Fraud-, Sichtbarkeits- und Markensicherheitsmetriken zu messen.<\/p>\n

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Schutz der Data Privacy<\/h2>\n

IAS sammelt oder verwendet im Zuge der Ad Verification keine Daten von Privatpersonen. Dennoch wird die Integration dazu beitragen, dass IAS neue Best Practices im Bereich Data Privacy festlegen kann. Langfristig wird ADH Werbetreibenden den einfachen Zugang zu einer breiteren Palette von Privacy-geschu\u0308tzten Daten und Messdiensten ermo\u0308glichen.<\/p>\n

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\u201eIAS freut sich der erste Anbieter zu sein, der die erweiterten Sichtbarkeits- und Markensicherheitsmetriken innerhalb des Google Ads Data Hub anbietet\u201c, so Lisa Utzschneider, CEO bei IAS. \u201eAdvertiser sind jetzt noch besser in der Lage, hochwertige Werbeerlebnisse fu\u0308r das YouTube-Publikum zu bieten und gleichzeitig ein hohes Ma\u00df an Data Privacy zu gewa\u0308hrleisten.\u201c<\/p>\n<\/div>\n

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Ger\u00e4te\u00fcbergreifende Nutzung<\/h2>\n

Google Ads Data Hub ermo\u0308glicht Advertisern, die Performance ihrer Werbung gera\u0308teu\u0308bergreifend zu erfassen und verbindet dabei die Nutzung von Konsumentendaten mit umfassendem Datenschutz. Durch die Kombination von Advertiser-Daten mit verhaltensbasierten Daten aus gelaufenen Werbekampagnen ko\u0308nnen Advertiser wertvolle Insights gewinnen, die Werbeeffizienz verbessern, datengesteuerte Gescha\u0308ftsziele erreichen und eine effektivere Kampagnenoptimierung erzielen.<\/p>\n

\u201cAdvertiser erwarten in Zukunft von uns, dass wir ihnen Verbraucherinsights und Mediamessungen bieten, die umsetzbar und auf den Datenschutz ausgerichtet sind. Wir freuen uns, dass wir den Advertisern im Ads Data Hub IAS-Messlo\u0308sungen zur Verfu\u0308gung stellen ko\u0308nnen, um die Messung durch Dritte auf YouTube zu unterstu\u0308tzen”, so Prema Sampath, Senior Product Manager bei Google.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Fu\u0308r mehr Viewability und Brand Safety bei YouTube Werbekampagnen: IAS wird als erster Anbieter in den Google Ads Data Hub integriert und bietet so umfassende Messmetriken<\/p>\n","protected":false},"author":1,"featured_media":293759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,86,85,89],"tags":[116],"class_list":["post-293758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-ctv-video-de","category-kanaele","category-mobile-in-app-de","tag-google"],"acf":[],"yoast_head":"\nIAS Integration in Google ADH - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Integration in Google ADH\" \/>\n<meta property=\"og:description\" content=\"Fu\u0308r mehr Viewability und Brand Safety bei YouTube Werbekampagnen: IAS wird als erster Anbieter in den Google Ads Data Hub integriert und bietet so umfassende Messmetriken\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T07:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Tile-760-x-760_measuring-you-tube.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"IAS Integration in Google ADH\",\"datePublished\":\"2020-08-07T04:00:00+00:00\",\"dateModified\":\"2023-07-31T07:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/\"},\"wordCount\":280,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Insider-Tile-760-x-760_measuring-you-tube.png\",\"keywords\":[\"Google\"],\"articleSection\":[\"Brand Safety & Suitability\",\"CTV & Video\",\"Kan\u00e4le\",\"Mobile & In-App\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/\",\"url\":\"https:\/\/integralads.com\/de\/insider\/ias-integration-in-google-adh-2\/\",\"name\":\"IAS Integration in Google ADH - 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