{"id":293760,"date":"2020-08-19T04:00:00","date_gmt":"2020-08-19T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/neue-partnerschaft-mit-pinterest-2\/"},"modified":"2023-07-31T07:52:19","modified_gmt":"2023-07-31T07:52:19","slug":"neue-partnerschaft-mit-pinterest-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/neue-partnerschaft-mit-pinterest-2\/","title":{"rendered":"Neue Partnerschaft mit Pinterest"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<h3><b>IAS misst Ad Fraud und Viewability auf Pinterest<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Integral Ad Science (IAS) integriert Pinterest und bietet damit ab sofort die Messung von Viewability und Ad Fraud im gesamten Inventar der mobilen App von Pinterest an. Die Pinterest-L\u00f6sung von IAS erm\u00f6glicht Marketern einen Zugang zu t\u00e4glich aktualisierten Reports \u00fcber Viewability- und Invalid Traffic-Daten f\u00fcr mobile In-App-Kampagnen. Das IAS-Reporting umfasst die <\/span><a href=\"https:\/\/business.pinterest.com\/de\/advertise\/#ad-formats\"><span style=\"font-weight: 400;\">Standard-Pins auf Pinterest sowie Videos f\u00fcr In-App-Inventar.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4>Pinterest verzeichnet gesteigerte Nutzung<\/h4>\n<p><span style=\"font-weight: 400;\">Der Start der gemeinsamen L\u00f6sung korrespondiert mit aktuellen Meldungen, denen zufolge Pinterest in den vergangenen Monaten eine auf Rekordniveau gestiegene Nutzung der Plattform verzeichnet, da viele Menschen nach kreativen Ideen suchen, um das Leben zuhause zu versch\u00f6nern. <\/span><\/p>\n<h4>User suchen Inspiration<\/h4>\n<p><span style=\"font-weight: 400;\">Die Pinterest-Suchen nach &#8220;Arbeiten von zuhause&#8221; sind weltweit um 1411 Prozent gestiegen,\u00a0 die Suche nach &#8220;Aktivit\u00e4ten f\u00fcr Kinder&#8221; sogar um 4055 Prozent. Die M\u00f6glichkeit f\u00fcr Advertiser, ihre Pinterest-Kampagnen in mobilen Umgebungen genau zu messen, ist somit wichtiger denn je, da laut Pinterest 82 Prozent dieser Nutzer \u00fcber ein mobiles Ger\u00e4t auf die Plattform zugreifen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Da sich die Werbeaktivit\u00e4ten immer mehr auf Content verlagert, der die Nutzer interessiert, wird die Verifizierung dieses Contents immer wichtiger, um sowohl die Werbequalit\u00e4t als auch die damit verbundenen Mediaausgaben zu bewerten und zu optimieren.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Mit der neuen Integration haben Advertiser ab sofort Zugriff auf:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Monitoring von Viewability und Invalid Traffic sowie t\u00e4glich aktuelle Reportings \u00fcber beworbene Pins und Videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unabh\u00e4ngiges Reporting durch IAS<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Globale Messungen f\u00fcr eine ganzheitliche Sicht auf ihre gesamten Pinterest-Kampagnen<\/span><\/li>\n<\/ul>\n<h4><b>Interessiert an der IAS &amp; Pinterest Viewability and Invalid Traffic L\u00f6sung?\u00a0<\/b><\/h4>\n<h4><b>Kontaktieren Sie uns unter pinterest@integralads.com<\/b><\/h4>\n<p>&nbsp;<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integral Ad Science (IAS) integriert Pinterest und bietet damit ab sofort die Messung von Viewability und Ad Fraud im gesamten Inventar der mobilen App von Pinterest an.<\/p>\n","protected":false},"author":22,"featured_media":293761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,107,90,94],"tags":[117],"class_list":["post-293760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-de","category-insights-de","category-plattformen","category-viewability-de","tag-pinterest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - 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