{"id":293768,"date":"2020-09-22T16:00:00","date_gmt":"2020-09-22T16:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/weihnachtsgeschaeft-2020-business-as-usual-2\/"},"modified":"2024-11-13T10:18:20","modified_gmt":"2024-11-13T10:18:20","slug":"weihnachtsgeschaeft-2020-business-as-usual-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/weihnachtsgeschaeft-2020-business-as-usual-2\/","title":{"rendered":"IAS Studie zu Weihnachten 2020"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-119668 aligncenter\" src=\"\/wp-content\/uploads\/2020\/09\/Holiday_Buying_email_header_DE_study-760x380.jpg\" alt=\"\" width=\"760\" height=\"380\" \/><\/span><\/span><\/span><\/span><\/p>\n<h3>Wie wird sich das Weihnachtsgesch\u00e4ft 2020 entwickeln?<\/h3>\n<p>Anstatt nach Angeboten in Print-Katalogen zu suchen oder gro\u00dfe Einkaufszentren zu besuchen, werden Verbraucher vor ihren Bildschirmen verharren und auf &#8220;Jetzt kaufen&#8221; klicken, um das perfekte Geschenk zu finden.<\/p>\n<p>Um Werbetreibenden zu helfen, sich im &#8220;new Normal&#8221; zurechtzufinden, hat <a href=\"https:\/\/integralads.com\/de\/\">IAS<\/a> Verbraucher in ganz Europa befragt, um die Ver\u00e4nderungen in ihren Einkaufspr\u00e4ferenzen und die Wahrnehmung digitaler Werbung in diesem &#8220;beispiellosen&#8221; Jahr zu verstehen.<\/p>\n<p>Die Resultate der Umfrage sollen dabei helfen Strategien in der gesch\u00e4ftigen Weihnachtssaison entsprechend anzupassen. Unsere Analysen beinhalten:<\/p>\n<ul>\n<li>Wo shoppen Konsumenten in diesem Jahr Weihnachtsgeschenke?<\/li>\n<li>Wie sieht das Geschenke-Budget in diesem Jahr aus im Vergleich zu letzten Weihnachten?<\/li>\n<li>Sind Konsumenten gezielt auf Schn\u00e4ppchenjagd?<\/li>\n<li>Wie nehmen Konsumenten digitale Ads in der Weihnachtszeit wahr?<\/li>\n<li>Wie beeinflusst ist die <a href=\"https:\/\/integralads.com\/de\/insider\/der-neue-mqr-h1-2020-2\/\">Media Quality<\/a> zu dieser Zeit?<\/li>\n<\/ul>\n<p>Laden Sie jetzt unsere Studie herunter!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weihnachtsgesch\u00e4ft, IAS Verbraucher in ganz Europa befragt, um die Ver\u00e4nderungen in ihren Einkaufspr\u00e4ferenzen und die Wahrnehmung digitaler.<\/p>\n","protected":false},"author":22,"featured_media":293769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,100,86,85,89,92,90,91,87,94],"tags":[110],"class_list":["post-293768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-fraud-de","category-brand-safety-suitability-de","category-ctv-video-de","category-kanaele","category-mobile-in-app-de","category-programmatic-de","category-plattformen","category-publisher-de","category-themen","category-viewability-de","tag-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - 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