{"id":293772,"date":"2020-10-02T04:00:00","date_gmt":"2020-10-02T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-google-automated-tag-2\/"},"modified":"2023-07-31T06:29:03","modified_gmt":"2023-07-31T06:29:03","slug":"ias-google-automated-tag-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-google-automated-tag-2\/","title":{"rendered":"IAS & Google Automated Tag"},"content":{"rendered":"

<\/p>\n

IAS und Google schlie\u00dfen strategische Partnerschaft zur Entwicklung einer neuen automatischen Tag-Kennzeichnung<\/b><\/h3>\n

Integral Ad Science (IAS) und Google Campaign Manager, der gr\u00f6\u00dfte globale Anzeigenserver, gehen ab sofort eine strategische Partnerschaft im Bereich des automatisierten Ad Taggings ein. Im Fokus der Zusammenarbeit steht die Entwicklung der ersten automatischen Tag-Kennzeichnung. Dank des neuen \u201eAutomated Tag\u201d von IAS wird es zuk\u00fcnftig m\u00f6glich sein, Kampagnen nahtlos mit Verifizierungs-Tags sowohl von Ad Servern als auch von Drittanbietern f\u00fcr den Campaign Manager auszustatten.<\/span><\/p>\n

Generell bedeutet manuelles Wrapping von Tags f\u00fcr digitale Advertiser einen gro\u00dfen Zeitaufwand und wirkt sich negativ auf ihre Effizienz aus. Mit der neuen \u201eAutomated Tag\u201d von IAS werden sie k\u00fcnftig in der Lage sein, die Zeit und den Aufwand f\u00fcr das Tag-Wrapping drastisch zu reduzieren. Gleichzeitig profitieren Advertiser von einer zentralen Steuerungsm\u00f6glichkeit bei der Verwaltung der Tags sowie von der gr\u00f6\u00dftm\u00f6glichen Flexibilit\u00e4t, zwischen \u201eMonitoring\u201f und \u201eBlocking\u201f zu wechseln, ohne Kampagnen neu erstellen oder erneut durchf\u00fchren zu m\u00fcssen.<\/span><\/p>\n

\u201eHP hat die Betaversion vom IAS Automated Tag bei Google bereits zum Einsatz bringen d\u00fcrfen. Dabei haben wir eine enorme Zeitersparnis f\u00fcr unser Ad Ops-Team festgestellt\u201f, so Chris Liberti, Global Ad Operations bei HP. \u201eWir freuen uns, dass die Verifizierung von IAS jetzt innerhalb des Campaign Managers automatisiert ist. So k\u00f6nnen wir unsere Kampagnen k\u00fcnftig schneller starten \u2013 und zwar mit dem Schutz durch Dritte, den unsere Marke erfordert. Wir freuen uns auf die Einf\u00fchrung von Automated Tag in all unseren Kampagnen.\u201f<\/span><\/p>\n

Dank einer neuen Metrik namens \u201eVendor Blocked Ads\u201f sind Advertiser mit dem IAS Automated Tag k\u00fcnftig in der Lage, die Anzahl der blockierten Werbeanzeigen direkt im Bericht des Campaign Managers zu \u00fcberpr\u00fcfen. Durch den Zugang zu diesen Informationen erhalten Marketer mehr Transparenz \u00fcber den Erfolg ihrer Kampagnen und k\u00f6nnen ihre Strategien im Handumdrehen optimieren, um ihre Ziele zu erreichen.<\/span><\/p>\n

\u201eWir freuen uns \u00fcber diese gemeinsame Innovation mit Google. Marketingexperten k\u00f6nnen die Verifizierung ihrer Kampagnen jetzt in nur wenigen Sekunden aktivieren, indem sie den Campaign Manager mit automatischen Tag-Wrapping-Funktionen ausstatten\u201f, so Lisa Utzschneider, CEO, IAS. \u201eDies erm\u00f6glicht es den Marketern, mehr Zeit darauf zu verwenden, sich auf die Ansprache ihrer jeweiligen Zielgruppe zu konzentrieren und die Leistung der Kampagne weiter zu steigern\u201f.<\/span><\/p>\n

Dar\u00fcber hinaus profitieren auch Werbetreibende mit Display & Video 360-Kampagnen, die den Campaign Manager zur Verwaltung ihrer Mediak\u00e4ufe nutzen, von der zentralisierten Tag-Verwaltung. Platzierungen, die \u00fcber den Campaign Manager bereitgestellt werden, lassen sich automatisch mit Display & Video 360 als \u201eWrapped Creatives\u201f synchronisieren. Die erforderliche Zeit f\u00fcr die Live-Schaltung von Kampagnen wird dadurch erheblich reduziert.<\/span><\/p>\n

IAS und Google sind langj\u00e4hrige Partner, die der Branche innovative L\u00f6sungen zur stetigen Weiterentwicklung anbieten. Erst vor kurzem hat Google Display & Video 360 neue IAS Pre Bid Contextual Targeting Segmente integriert, die den Advertisern mehr Kontrolle \u00fcber ihre Werbeplatzierung erm\u00f6glichen.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

IAS und Google schlie\u00dfen strategische Partnerschaft zur Entwicklung einer neuen automatischen Tag-Kennzeichnung Integral Ad Science (IAS) und Google Campaign Manager, der gr\u00f6\u00dfte globale Anzeigenserver, gehen ab sofort eine strategische Partnerschaft im Bereich des automatisierten Ad Taggings ein. Im Fokus der…<\/p>\n","protected":false},"author":1,"featured_media":293773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,107,89,90,87],"tags":[116],"class_list":["post-293772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-de","category-insights-de","category-mobile-in-app-de","category-plattformen","category-themen","tag-google"],"acf":[],"yoast_head":"\nIAS & Google Automated Tag - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-google-automated-tag-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS & Google Automated Tag\" \/>\n<meta property=\"og:description\" content=\"IAS und Google schlie\u00dfen strategische Partnerschaft zur Entwicklung einer neuen automatischen Tag-Kennzeichnung Integral Ad Science (IAS) und Google Campaign Manager, der gr\u00f6\u00dfte globale Anzeigenserver, gehen ab sofort eine strategische Partnerschaft im Bereich des automatisierten Ad Taggings ein. 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