{"id":293780,"date":"2020-10-16T04:00:00","date_gmt":"2020-10-16T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/das-neue-ias-context-control-2\/"},"modified":"2024-10-26T14:08:27","modified_gmt":"2024-10-26T14:08:27","slug":"das-neue-ias-context-control-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/das-neue-ias-context-control-2\/","title":{"rendered":"Das neue IAS Context Control"},"content":{"rendered":"<h4><strong>Mehr Sicherheit \u00fcber die Umgebung Ihrer Werbekampagnen\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">In der heutigen Werbelandschaft suchen Marken nach einer L\u00f6sung, die \u00fcber die traditionellen Tools zur Markensicherheit hinausgeht, da diese oft nicht mehr ausreichen, um die Risiken eines markenunsicheren Umfelds abzudecken. Das neue IAS Context Control umfasst daher unsere gesamte Palette an Brand Safety &amp; Brand Suitability Technologien. Unsere Methodik bietet sichere Kontrolle durch un\u00fcbertroffene Pr\u00e4zision bei der Klassifizierung von Inhalten.\u00a0<\/span><\/p>\n<p><strong>Mit Context Control k\u00f6nnen Werbetreibende:\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Analysen auf Pagelevel-Ebene durchf\u00fchren. Durch Machine Learning und unsere patentierte semantische Technologie k\u00f6nnen Sie die Genauigkeit der Werbeplatzierungen kontrollieren.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Proaktive- sowie End-to-End-Kontrolle mit Pre-Bid-Filtering und Post-Bid Blocking von Content, der nicht in Ihre individuellen Brand Suitability Guidelines passt.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Umfassendes, globales Reporting in mehr als 40 Sprachen und \u00fcber zahlreiche Channel und Formate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nachhaltige Verbindungen zu Ihren Kunden werden eher hergestellt, wenn eine Ad f\u00fcr den sie umgebenden Inhalt relevant ist.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In einer IAS-Umfrage machen 63% der User eine Marke f\u00fcr den Inhalt verantwortlich, f\u00fcr den sie neben der Anzeige werben. Hei\u00dft, wenn eine Markenbotschaft in fragw\u00fcrdigem Content erscheint, ist laut Meinung der Kunden die Marke selbst daran schuld. Mit anderen Worten, die Verbraucher erwarten, dass Marken in relevanten, angemessenen Umgebungen werben. Verifizierungspartner wie IAS bieten Ihnen L\u00f6sungen an, um Marken bei der Kontrolle der digitalen Landschaft, an denen ihre Botschaft erscheint, zu unterst\u00fctzen. Mit Stimmungsanalyse und emotionaler Klassifizierungstechnologie kann nur IAS die wahre Absicht des Autors erkennen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/de\/loesungen\/brand-safety-suitability\/\">F\u00fcr mehr Informationen laden Sie jetzt das <strong>IAS Context Control ToolKit<\/strong> herunter und erfahren Sie mehr \u00fcber Brand Safety und Brand Suitability<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das neue IAS Context Control umfasst daher unsere gesamte Palette an Brand Safety &#038; Brand Suitability Technologien.<\/p>\n","protected":false},"author":1,"featured_media":293781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,86,85,89,90,87],"tags":[325],"class_list":["post-293780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-ctv-video-de","category-kanaele","category-mobile-in-app-de","category-plattformen","category-themen","tag-context-control-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Das neue IAS Context Control - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/das-neue-ias-context-control-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das neue IAS Context Control\" \/>\n<meta property=\"og:description\" content=\"Das neue IAS Context Control umfasst daher unsere gesamte Palette an Brand Safety &amp; 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