{"id":293784,"date":"2020-11-13T05:00:00","date_gmt":"2020-11-13T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/google-display-video-360-kontrolle-effizienz-2\/"},"modified":"2023-07-31T06:24:02","modified_gmt":"2023-07-31T06:24:02","slug":"google-display-video-360-kontrolle-effizienz-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/google-display-video-360-kontrolle-effizienz-2\/","title":{"rendered":"Google Display & Video 360: Kontrolle & Effizienz"},"content":{"rendered":"

<\/p>\n

Integration: IAS-L\u00f6sungen ab jetzt in Googles Display & Video 360 (DV360) sowie im Campaign Manager verf\u00fcgbar<\/b><\/h4>\n

Marken sind auf Anzeigeninventar angewiesen, welches markensicher und relevant f\u00fcr ihre Kampagnen ist. IAS-Studien<\/a> belegen, dass es zu einer Steigerung\u00a0 von Ad Impressions sowie einer besseren Markenbekanntheit f\u00fchrt, wenn Ads in passenden Umfeldern platziert werden. Durch die Partnerschaft mit Google konnte IAS L\u00f6sungen zur Optimierung von Ad Platzierungen in Display & Video 360 und den Campaign Manager integrieren. Auf diese Weise k\u00f6nnen Advertiser Kampagnen effizient optimieren, so dass sie individuellen Brand Suitability-Standards entsprechen.<\/span><\/p>\n

Die passende Umgebung finden<\/b><\/h5>\n

Seit Jahren schon nutzen Kunden IAS Pre-Bid Segmente innerhalb von Display & Video 360 zum Schutz vor Ad Fraud, der Gew\u00e4hrleistung von Brand Safety sowie zur Optimierung der Viewability. Indem die IAS-Contextual-Segmente zur gezielten Vermeidung unpassenden Contents hinzugef\u00fcgt werden, sind Marketer nun in der Lage, ihre Kampagnen zu optimieren und so individuelle Leistungsziele zu erreichen. Bei Aktivierung filtern IAS Contextual Segmente proaktiv Inhalte heraus, die nicht mit den Brand Suitability-Standards der Marke \u00fcbereinstimmen<\/span>.<\/b><\/p>\n

Marketer wissen bereits, dass sie auf relevante Umfelder zugreifen sollten, um dadurch h\u00f6chstm\u00f6gliche Aufmerksamkeit der User auf sich und ihre Ads zu ziehen. Mit der neuen Pre-bid Filtering-Option, die innerhalb von Display & Video 360 verf\u00fcgbar ist, k\u00f6nnen Marken sichergehen, dass ihre Botschaft in passenden Werbeumfeldern ausgespielt wird. Diese Segmente nutzen semantische Technologie, um den Kontext, die Stimmung und die Emotion auf Websites zu bewerten. Infolgedessen k\u00f6nnen Werbetreibende, die die IAS Pre-bid Technologie nutzen, die Anzeigen-Umgebungen ihrer Marke steuern, ohne dabei an Reichweite einzub\u00fc\u00dfen.<\/span><\/p>\n

Automatisierung der 3rd-Party-Verifizierung<\/b><\/h4>\n

Dar\u00fcber hinaus profitieren Werbetreibende, die den Campaign Manager verwenden und Kampagnen \u00fcber Display & Video 360 laufen lassen, auch von der automatisierten Verifizierung durch Dritte. Die IAS Automated Tag-L\u00f6sung ist eine effiziente Zeitersparnis f\u00fcr Campaign Manager-User. Wenn sie aktiviert ist, wird bei Platzierungen die IAS-Verifizierung automatisch gestartet und mit Display & Video 360 als \u201eWrapped Creatives\u201c synchronisiert, wodurch die f\u00fcr die Live-Schaltung von Kampagnen erforderliche Zeit reduziert wird. Werbetreibende k\u00f6nnen so problemlos zwischen Monitoring und Blockierung wechseln und IAS-Verifizierungs-Tags aktivieren oder deaktivieren, ohne dass sie neu gewrapped werden m\u00fcssen oder ein erneutes Tracking erforderlich ist. Dar\u00fcber hinaus k\u00f6nnen Werbetreibende die Anzahl der von IAS blockierten Impressionen direkt im Reporting des Campaign Managers einsehen. Der Zugriff auf alle Informationen gibt Werbetreibenden die M\u00f6glichkeit, ihre Kampagnenziele zu planen und zu erreichen<\/span>.\u00a0<\/span><\/p>\n

M\u00f6chten Sie mehr erfahren? Downloaden Sie jetzt den Context Control OneSheet f\u00fcr <\/span>Display & Video 360 <\/span><\/a>und das Automated Tag OneSheet hier<\/a>. <\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Integration: IAS-L\u00f6sungen ab jetzt in Googles Display & Video 360 (DV360) sowie im Campaign Manager verf\u00fcgbar Marken sind auf Anzeigeninventar angewiesen, welches markensicher und relevant f\u00fcr ihre Kampagnen ist. IAS-Studien belegen, dass es zu einer Steigerung\u00a0 von Ad Impressions sowie…<\/p>\n","protected":false},"author":1,"featured_media":293785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,85,92,87],"tags":[124],"class_list":["post-293784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-de","category-kanaele","category-programmatic-de","category-themen","tag-dv360"],"acf":[],"yoast_head":"\nGoogle Display & Video 360: Kontrolle & Effizienz - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/google-display-video-360-kontrolle-effizienz-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Display & Video 360: Kontrolle & Effizienz\" \/>\n<meta property=\"og:description\" content=\"Integration: IAS-L\u00f6sungen ab jetzt in Googles Display & Video 360 (DV360) sowie im Campaign Manager verf\u00fcgbar Marken sind auf Anzeigeninventar angewiesen, welches markensicher und relevant f\u00fcr ihre Kampagnen ist. 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