{"id":293790,"date":"2020-12-07T05:00:00","date_gmt":"2020-12-07T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/webinar-mit-taboola-groupm-2\/"},"modified":"2024-11-13T10:19:19","modified_gmt":"2024-11-13T10:19:19","slug":"webinar-mit-taboola-groupm-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/webinar-mit-taboola-groupm-2\/","title":{"rendered":"Webinar mit Taboola &#038; GroupM"},"content":{"rendered":"<div id=\"element-106\" class=\"widget item-absolute headline \" data-at=\"headline\">\n<div class=\"contents\">\n<h4 class=\"x_4fef1986 x_04a047ed\"><span class=\"x_12009803\"><strong>In diesem Webinar pr\u00e4sentieren\u00a0<\/strong><\/span><strong class=\"x_659994e7\">Integral Ad Science und Taboola\u00a0<\/strong><span class=\"x_12009803\"><strong>aktuelle Insights zu den\u00a0<\/strong><\/span><strong class=\"x_659994e7\">Themen Brand Safety und Brand Suitability:<\/strong><\/h4>\n<div>Brand Safety &amp; Suitability nimmt f\u00fcr viele Brands und Performance Advertiser, die auf Native Advertising setzen, an Bedeutung zu.<\/div>\n<div>\n<div>Lernen Sie von unseren Experten Patrick Stoltze, IAS Director Publisher &amp; Platform CEE, und Alex Landschulz, Media Account Director DACH, von Taboola worauf es beim Kampagnenmanagement ankommt. Wir zeigen Ihnen, wie Sie Ihre Brand am besten platzieren, um den Schutz der Markenbotschaft zu gew\u00e4hrleisten und gleichzeitig den Outcome zu steigern.<\/div>\n<div>Anschlie\u00dfend diskutieren wir mit GroupM Digital MD von GroupM Austria, Nicola Pohoralek, \u00fcber Herausforderungen und den Stellenwert von Brand Safety.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"element-108\" class=\"widget item-absolute paragraph \" data-at=\"paragraph\">\n<div class=\"contents\">\n<ul>\n<li><span class=\"x_12009803\"><strong>Die Evolution von Brand Safety in Deutschland:\u00a0<\/strong>Wie funktioniert Kampagnenschutz ohne Reichweitenverluste?<\/span><\/li>\n<li><span class=\"x_12009803\"><strong>Die neue Integration von IAS in der Taboola Plattform:\u00a0<\/strong>Welche Vorteile bringt die Partnerschaft f\u00fcr Brands &amp; Performance Advertiser und wie funktioniert\u2019s?<\/span><\/li>\n<li><span class=\"x_12009803\"><strong>Gespr\u00e4ch mit der GroupM:\u00a0<\/strong>Was sind die aktuellen Herausforderungen? Welchen Stellenwert hat Brand Safety bei Agenturen?<\/span><\/li>\n<\/ul>\n<p>Mehr Infos \u00fcber die Grundlagen von Brand Safety und Suitability erfahren Sie in unseren Studien zum <a href=\"https:\/\/integralads.com\/de\/insider\/ias-halo-effect-studie-2019-2\/\">Halo Effect<\/a> und <a href=\"\/de\/insider\/ias-ripple-effect-2\/\">Ripple Effect<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Das Webinar von IAS &#038; Taboola mit GroupM zeigt, wie die Evolution der Brand Suitability und Native Advertising in 2020 voran getrieben wurde.<\/p>\n","protected":false},"author":1,"featured_media":293791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,85,87],"tags":[],"class_list":["post-293790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-kanaele","category-themen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar mit Taboola &amp; 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