{"id":293792,"date":"2020-12-08T05:00:00","date_gmt":"2020-12-08T05:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/industry-pulse-2021-2\/"},"modified":"2023-07-31T06:20:06","modified_gmt":"2023-07-31T06:20:06","slug":"industry-pulse-2021-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/industry-pulse-2021-2\/","title":{"rendered":"Industry Pulse 2021"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/p>\n<h3><strong>Sind Sie am Puls der Zeit?\u00a0<\/strong><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-125882\" src=\"\/wp-content\/uploads\/2020\/12\/2021-Industry-Pulse-Report-Hero-Promo-760x397.png\" alt=\"Industry Pulse 2021\" width=\"760\" height=\"397\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nicht immer h\u00e4lt der ROI, was das Mediabudget verspricht \u2013 erst Recht nicht in der aktuellen Corona-Situation, in der bei reduzierten Budgets stets eine maximale Performance erwartet wird. Advertiser setzen ihren Fokus daher gerade jetzt verst\u00e4rkt auf die Mediaqualit\u00e4t und Supply-Chain-Transparenz, um ihre Kampagnen brand safe und frei von invalidem Traffic zu optimieren.<\/span><\/p>\n<p>Doch das ist nur ein Trend, den unsere neuen Studie &#8220;Industry Pulse 2021&#8221; aufgreift. Weitere Trends:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Mehr als jeder zweite Advertiser hat beim Programmatic Advertising Probleme mit Ad Fraud und der Brand Safety.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Budgets f\u00fcr Social Media-Werbung werden aufgrund mangelnder Transparenz gek\u00fcrzt.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">OTT und Connected TV haben 2021 h\u00f6chste Priorit\u00e4t.<\/span><\/i><\/li>\n<\/ul>\n<p>F\u00fcr alle Insights downloaden Sie jetzt den vollst\u00e4ndigen Report.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Trendreport f\u00fcr alle Themen rund um Ad Verification<\/p>\n","protected":false},"author":1,"featured_media":293793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107,106],"tags":[126],"class_list":["post-293792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de","category-studien-reports","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Industry Pulse 2021 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/industry-pulse-2021-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Pulse 2021\" \/>\n<meta property=\"og:description\" content=\"Der Trendreport f\u00fcr alle Themen rund um Ad Verification\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/industry-pulse-2021-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T06:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/2021-Industry-Pulse-Report-Hero-Promo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/industry-pulse-2021-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/industry-pulse-2021-2\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Industry Pulse 2021\",\"datePublished\":\"2020-12-08T05:00:00+00:00\",\"dateModified\":\"2023-07-31T06:20:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/industry-pulse-2021-2\\\/\"},\"wordCount\":126,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/industry-pulse-2021-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2021-Industry-Pulse-Report-Hero-Promo.png\",\"keywords\":[\"trends\"],\"articleSection\":[\"Insights\",\"Studien &amp; 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