{"id":293816,"date":"2021-03-23T04:00:00","date_gmt":"2021-03-23T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/partnerschaft-ias-xandr-2\/"},"modified":"2024-11-13T10:24:32","modified_gmt":"2024-11-13T10:24:32","slug":"partnerschaft-ias-xandr-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-xandr-2\/","title":{"rendered":"Partnerschaft IAS & Xandr"},"content":{"rendered":"

Integral Ad Science und Xandr schlie\u00dfen strategische Partnerschaft f\u00fcr st\u00e4rkere Contextual-L\u00f6sungen in der digitalen Werbung<\/b><\/h3>\n

Integral Ad Science (IAS) und Xandr, eine Business-Unit von AT&T, haben eine strategische Partnerschaft f\u00fcr st\u00e4rkere Contextual-L\u00f6sungen in der digitalen Werbung vereinbart. Im Rahmen dieser erweiterten Zusammenarbeit stehen die kontextbezogenen Targeting- und Kontext Blocking-Funktionen von IAS ab sofort \u00fcber die Buying-Plattform Xandr Invest f\u00fcr alle programmatischen Eink\u00e4ufe zur Verf\u00fcgung. So k\u00f6nnen weltweite Advertiser auf der Invest-DSP von Xandr direkt auf die von IAS kuratierte Liste von mehr als 300 kontextuellen Segmenten zugreifen, um passende Inhalte zu w\u00e4hlen und ihre programmatischen Kampagnen auf einer Pre-Bid-Basis zu optimieren.<\/span><\/p>\n

\u201eDas Wachstum im Bereich Programmatic Advertising \u00fcbertrifft weiterhin alle Erwartungen. Durch die Partnerschaft mit Xandr helfen wir noch mehr Advertisern, mit den neuesten kontextuellen Tools bessere Ergebnisse f\u00fcr ihre Kampagnen zu erzielen\u201c, sagt Lisa Utzschneider, CEO bei IAS. \u201eKontext ist f\u00fcr Marketer in der aktuellen Werbelandschaft so relevant wie nie. Ab sofort haben sie noch mehr Kontrolle, um die am besten f\u00fcr sie geeigneten kontextuellen Umfelder f\u00fcr Markenbotschaften direkt in der Invest DSP von Xandr zu nutzen.\u201c<\/span><\/p>\n

Eine aktuelle<\/span> IAS-Studie<\/span><\/a> zeigt: 80 Prozent der Konsumenten best\u00e4tigen einen direkten Zusammenhang zwischen dem Kontext einer Werbeplatzierung und der Wahrnehmung der Marke. Mit Context Control bietet IAS programmatischen K\u00e4ufern innerhalb der Invest DSP von Xandr eine beispiellose Pr\u00e4zision, um gezielt Umfelder anzusteuern, die kontextuell relevant f\u00fcr ihre Kampagnen sind. Gleichzeitig lassen sich ungeeignete Inhalte ausschlie\u00dfen und Fehlplatzierungen von vornherein vermeiden. Diese Tools sind zun\u00e4chst f\u00fcr Kampagnen in Englisch, Franz\u00f6sisch, Deutsch, Italienisch und Spanisch verf\u00fcgbar. Weitere Sprachen werden in K\u00fcrze folgen. Diese Integration erweitert die bestehende Zusammenarbeit von IAS und Xandr, die auch Brand Safety, Fraud- und Viewability-Verifizierung umfasst.<\/span><\/p>\n

\u201eEine der gr\u00f6\u00dften Herausforderungen unserer Branche ist derzeit die Vorbereitung neuer L\u00f6sungen f\u00fcr eine Welt ohne 3rd Party-Cookies\u201c, sagt Marius Rausch, General Manager, Central Europe, Xandr. \u201eDurch die enge Zusammenarbeit mit IAS haben unsere Werbetreibenden nun alternative L\u00f6sungen mit Zugang zu kontextbezogenem Targeting und der Nutzung von Blocking-Funktionen, die Transparenz und Kontrolle bei der Kampagnenauslieferung gew\u00e4hrleisten.\u201c<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

IAS und Xandr strategische Partnerschaft zu kontextuellem Targeting.<\/p>\n","protected":false},"author":1,"featured_media":293781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,92,87],"tags":[],"class_list":["post-293816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kanaele","category-programmatic-de","category-themen"],"acf":[],"yoast_head":"\nPartnerschaft IAS & Xandr - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-xandr-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partnerschaft IAS & Xandr\" \/>\n<meta property=\"og:description\" content=\"IAS und Xandr strategische Partnerschaft zu kontextuellem Targeting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/partnerschaft-ias-xandr-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-23T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T10:24:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Generic_Tile_Option_6-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/partnerschaft-ias-xandr-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/partnerschaft-ias-xandr-2\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Partnerschaft IAS & Xandr\",\"datePublished\":\"2021-03-23T04:00:00+00:00\",\"dateModified\":\"2024-11-13T10:24:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/partnerschaft-ias-xandr-2\\\/\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/partnerschaft-ias-xandr-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Generic_Tile_Option_6-1.png\",\"articleSection\":[\"Kan\u00e4le\",\"Open Web\",\"Themen\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/partnerschaft-ias-xandr-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/partnerschaft-ias-xandr-2\\\/\",\"name\":\"Partnerschaft IAS & Xandr - 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