{"id":293820,"date":"2021-03-31T04:00:00","date_gmt":"2021-03-31T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/read-through-streaming-wars-2\/"},"modified":"2023-07-31T06:14:38","modified_gmt":"2023-07-31T06:14:38","slug":"read-through-streaming-wars-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/read-through-streaming-wars-2\/","title":{"rendered":"Read Through: Streaming Wars"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><\/span><\/span><\/span><\/span><\/p>\n<h3><b>IAS Studie: Trend zu kostenfreien, werbefinanzierten Streaming-Angeboten er\u00f6ffnet Video Advertising neue Potenziale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Streaming boomt in Deutschland wie noch nie: 69 Prozent der Deutschen schauen inzwischen Netflix, rund jeder Zweite Amazon Prime (46 Prozent). Neben den kostenpflichtigen Streaming-Diensten gewinnen jedoch vor allem die kostenfreien Angebote an Bedeutung: Nahezu zwei Drittel planen bereits ganz konkret, innerhalb der n\u00e4chsten 12 Monate AVOD-Dienste (Advertising-Video-on-Demand), d. h. werbefinanzierte Streaming-Angebote, zu nutzen. Dies ist das Ergebnis des aktuellen \u201eStreaming Wars Report\u201d von Integral Ad Science, f\u00fcr den mehr als 500 deutsche Konsumenten befragt wurden. Erfahren Sie jetzt alle wichtigen Insights in unserem Studien Read Through.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wir pr\u00e4sentieren die kompletten Studienerkenntnisse in einem Read Through<\/p>\n","protected":false},"author":22,"featured_media":293821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,85],"tags":[],"class_list":["post-293820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctv-video-de","category-kanaele"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Read Through: Streaming Wars - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/read-through-streaming-wars-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Read Through: Streaming Wars\" \/>\n<meta property=\"og:description\" content=\"Wir pr\u00e4sentieren die kompletten Studienerkenntnisse in einem Read Through\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/read-through-streaming-wars-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-31T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T06:14:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Streaming-Wars_website_banner_mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/read-through-streaming-wars-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/read-through-streaming-wars-2\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Read Through: Streaming Wars\",\"datePublished\":\"2021-03-31T04:00:00+00:00\",\"dateModified\":\"2023-07-31T06:14:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/read-through-streaming-wars-2\\\/\"},\"wordCount\":104,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/read-through-streaming-wars-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Streaming-Wars_website_banner_mobile.jpg\",\"articleSection\":[\"CTV &amp; Video\",\"Kan\u00e4le\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/read-through-streaming-wars-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/read-through-streaming-wars-2\\\/\",\"name\":\"Read Through: Streaming Wars - 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