{"id":293832,"date":"2021-05-19T21:32:00","date_gmt":"2021-05-19T21:32:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/linkedin-2\/"},"modified":"2023-07-31T06:10:35","modified_gmt":"2023-07-31T06:10:35","slug":"linkedin-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/linkedin-2\/","title":{"rendered":"LinkedIn"},"content":{"rendered":"<p>LinkedIn Marketing Solutions (LMS) ist die effektivste Plattform, die Marketern dabei hilft, mit den professionellen Zielgruppen in Kontakt zu treten, die f\u00fcr ihr Unternehmen am wichtigsten sind. Die Suite von Tools hilft Unternehmen, ihr professionelles Publikum in gro\u00dfem Umfang zu erreichen, anzusprechen und zu konvertieren.<\/p>\n<p>LMS ist f\u00fcr B2B-Vermarkter von entscheidender Bedeutung, da mehr als 90 % der B2B-Vermarkter LinkedIn gegen\u00fcber allen anderen Plattformen bevorzugen und 97 % der B2B-Vermarkter LinkedIn f\u00fcr ihre Content-Marketing-Bem\u00fchungen nutzen. Und 78 % der B2B-Vermarkter stufen LinkedIn als die effektivste Social-Media-Plattform ein, um ihr Unternehmen beim Erreichen bestimmter Ziele zu unterst\u00fctzen.<\/p>\n<p>Mit mehr als 750 Mio. Mitgliedern hilft das LMS Marketern, Entscheidungstr\u00e4ger in gro\u00dfem Umfang zu erreichen. Die Mitglieder der LinkedIn-Community sind ikonische Wirtschaftsf\u00fchrer, Entscheidungstr\u00e4ger, Influencer, Gatekeeper, Praktiker und die F\u00fchrungskr\u00e4fte von morgen. Es gibt heute \u00fcber 65,5 Millionen Entscheidungstr\u00e4ger auf LinkedIn und 4 von 5 Mitgliedern treffen Gesch\u00e4ftsentscheidungen.<\/p>\n<p>Marken, die sich anLinkedIn wenden, assoziieren mit dem Unternehmen, das vertrauensw\u00fcrdig ist und einen professionellen und produktiven Dialog f\u00f6rdert. Marken sehen einen 2-3fachen Anstieg der Markenattribute, wenn sie auf Linkedin werben. Vermarkter sehen bis zu 2X h\u00f6here Konversionsraten auf LinkedIn.&nbsp; In einer sich schnell entwickelnden Welt suchen Vermarkter nach einem Gleichgewicht und LinkedIn Marketing Solutions hilft ihnen, die richtige Zielgruppe zur richtigen Zeit zu erreichen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn Marketing Solutions ist die effektivste Plattform f\u00fcr Vermarkter, um mit den professionellen Zielgruppen in Kontakt zu treten, die f\u00fcr ihr Unternehmen am wichtigsten sind. Die Suite von Tools hilft Unternehmen, ihre Fachleute in gro\u00dfem Umfang zu erreichen, zu engagieren und zu konvertieren.<\/p>\n","protected":false},"author":1,"featured_media":293833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-293832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn\" \/>\n<meta property=\"og:description\" content=\"LinkedIn Marketing Solutions ist die effektivste Plattform f\u00fcr Vermarkter, um mit den professionellen Zielgruppen in Kontakt zu treten, die f\u00fcr ihr Unternehmen am wichtigsten sind. 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