{"id":293860,"date":"2021-04-28T14:47:00","date_gmt":"2021-04-28T14:47:00","guid":{"rendered":"https:\/\/integralads.com\/insider\/analytics-deep-dive-ias-facebook-reporting-2\/"},"modified":"2025-05-19T17:10:24","modified_gmt":"2025-05-19T17:10:24","slug":"analytics-deep-dive-ias-facebook-reporting-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/analytics-deep-dive-ias-facebook-reporting-2\/","title":{"rendered":"Analytics Deep Dive: IAS Facebook Reporting"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-einblicke-in-die-reporting-und-analytics-funktionen-von-ias\">Einblicke in die Reporting- und Analytics-Funktionen von IAS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die Digitalbranche wird immer komplexer und Transparenz bleibt somit <em>das <\/em>Herzst\u00fcck f\u00fcr den Erfolg von Kampagnen. F\u00fcr Marketing-Expert*innen ist es entscheidend, den Wert vom Mediainventar schnell verstehen zu k\u00f6nnen und die Verbindung zwischen Marketingma\u00dfnahmen und deren Ergebnissen nachzuvollziehen. Unabh\u00e4ngig davon, ob Sie sich auf Programmatic, ID-basierte Ans\u00e4tze oder Social-Plattformen konzentrieren, steht ein Sachverhalt ganz sicher fest: Mehr Transparenz bedeutet mehr Effektivit\u00e4t bei Ihren digitalen Kampagnen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genau hier setzen unsere j\u00fcngsten Neuerung f\u00fcr Facebook-Reportings an: Mithilfe noch aussagekr\u00e4ftiger und \u00fcbersichtlicher Visuals und Metriken stellen wir Transparenz, Effizienz und Kundenerfahrung in den Mittelpunkt. So helfen wir unseren Kund*innen, ihre Mediastrategie auf Facebook besser zu verstehen und optimierte Kampagnen f\u00fcr das soziale Netzwerk zu entwickeln.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das neue Facebook-Reporting validiert Ihre Strategie und leitet Kampagnen anhand gew\u00e4hlter KPIs. Als Advertiser sind Sie somit in der Lage, w\u00e4hrend der ganzen Kampagne Anpassungen basierend auf der Inventar-Performance vorzunehmen \u2013 mit granularer Filterung, die eine tiefgreifende Analyse erm\u00f6glicht. Dar\u00fcber hinaus k\u00f6nnen Sie Targeting-Strategien zwischen Ad-Sets auf direkt vergleichen. Diese nun verf\u00fcgbaren Feineinstellungen machen die Viewability-Messung f\u00fcr Advertiser nicht nur aufschlussreich, sondern auch leicht umsetzbar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So k\u00f6nnen unsere Kund*innen zum Beispiel sehen, welche Kan\u00e4le die h\u00f6chste Time-in-View je nach Inventartyp haben und welche Creatives \u2013 Stichwort \u201cCreative wear-out\u201d \u2013 nicht mehr funktionieren, um diese rechtzeitig auf Ad-Set-Ebene auszuweisen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesen M\u00f6glichkeiten des dynamischen und visuellen Reportings haben Advertiser es deutlich leichter, entscheidende Fragen f\u00fcr den Kampagnenerfolg im Auge zu behalten: Fokussiere ich meine Impressions auf die wirkungsvollsten Werbemittel und Ad-Sets? Welche Werbemittel f\u00fchren zu den h\u00f6chsten Engagement-Rates auf Facebook? Und welche Platzierungen sind f\u00fcr Video-Ads am besten?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unsere Kund*innen haben die M\u00f6glichkeit, all diese Informationen in Hinblick auf ihre Kampagnenziele auf Facebook zu analysieren, und gewinnen so direkten Einblick in den Mediawert. Dadurch sind unsere Kund*innen besser in der Lage, Strategien f\u00fcr ihre Kampagnen-Ziele zu entwickeln und \u00c4nderungen in Echtzeit vorzunehmen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Das Facebook-Reporting hat uns geholfen, in schnellster Zeit Optimierungen vorzunehmen&#8221;, <\/em>Paid Social Manager bei MediaCom. <em>&#8220;Wenn wir uns die Aufschl\u00fcsselung der Platzierung und des Anzeigen-Sets ansehen, k\u00f6nnen wir Impressions ganz einfach verschieben, um unsere Ziele zu erreichen.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erfahren Sie hier mehr \u00fcber unsere Facebook-Reporting-Funktionen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Einblicke in die Reporting- und Analytics-Funktionen von IAS Die Digitalbranche wird immer komplexer und Transparenz bleibt somit das Herzst\u00fcck f\u00fcr den Erfolg von Kampagnen. F\u00fcr Marketing-Expert*innen ist es entscheidend, den Wert vom Mediainventar schnell verstehen zu k\u00f6nnen und die Verbindung&#8230;<\/p>\n","protected":false},"author":22,"featured_media":293861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-293860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kanaele"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Analytics Deep Dive: IAS Facebook Reporting - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/analytics-deep-dive-ias-facebook-reporting-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics Deep Dive: IAS Facebook Reporting\" \/>\n<meta property=\"og:description\" content=\"Einblicke in die Reporting- und Analytics-Funktionen von IAS Die Digitalbranche wird immer komplexer und Transparenz bleibt somit das Herzst\u00fcck f\u00fcr den Erfolg von Kampagnen. 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