{"id":293880,"date":"2021-09-07T06:55:54","date_gmt":"2021-09-07T06:55:54","guid":{"rendered":"https:\/\/integralads.com\/insider\/der-ias-context-effect-2\/"},"modified":"2023-08-09T20:07:38","modified_gmt":"2023-08-09T20:07:38","slug":"der-ias-context-effect-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/der-ias-context-effect-2\/","title":{"rendered":"Der IAS Context Effect"},"content":{"rendered":"\n

Angesichts der versch\u00e4rften Datenschutzbestimmungen und der Abschaffung von Cookies setzt die Werbeindustrie auf kontextbezogene Targeting-Methoden<\/strong>, um ihre Zielgruppen zu erreichen.  <\/p>\n\n\n\n

Die neueste Studie von IAS hat dabei gezeigt, dass Verbraucher, kontextbezogene Werbung bevorzugen. Aber welche Rolle spielt Contextual beim Erleben der Werbung und wie reagiert das Gehirn der Verbraucher darauf<\/strong>?<\/p>\n\n\n\n

Downloaden Sie jetzt die vollst\u00e4ndige Studie f\u00fcr alle spannenden Insights.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Wie sich die Ausrichtung von Werbebotschaften auf die Stimmung der Verbraucher auswirkt<\/p>\n","protected":false},"author":1,"featured_media":305718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,323,107,106],"tags":[144],"class_list":["post-293880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-de","category-featured-de","category-insights-de","category-studien-reports","tag-context-effect"],"acf":[],"yoast_head":"\nDer IAS Context Effect - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/der-ias-context-effect-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der IAS Context Effect\" \/>\n<meta property=\"og:description\" content=\"Wie sich die Ausrichtung von Werbebotschaften auf die Stimmung der Verbraucher auswirkt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/der-ias-context-effect-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-07T06:55:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T20:07:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/03\/Diversity-and-Inclusion-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-ias-context-effect-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-ias-context-effect-2\\\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Der IAS Context Effect\",\"datePublished\":\"2021-09-07T06:55:54+00:00\",\"dateModified\":\"2023-08-09T20:07:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-ias-context-effect-2\\\/\"},\"wordCount\":71,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-ias-context-effect-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Diversity-and-Inclusion-860x860-1.jpg\",\"keywords\":[\"Context Effect\"],\"articleSection\":[\"Contextual Targeting\",\"Featured\",\"Insights\",\"Studien & Reports\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-ias-context-effect-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-ias-context-effect-2\\\/\",\"name\":\"Der IAS Context Effect - 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