{"id":293894,"date":"2021-11-17T12:07:08","date_gmt":"2021-11-17T12:07:08","guid":{"rendered":"https:\/\/integralads.com\/insider\/perfecting-your-supply-path-volle-tranzparenz-optimierung-2\/"},"modified":"2023-08-09T20:06:22","modified_gmt":"2023-08-09T20:06:22","slug":"perfecting-your-supply-path-volle-tranzparenz-optimierung-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/perfecting-your-supply-path-volle-tranzparenz-optimierung-2\/","title":{"rendered":"Perfecting your Supply Path"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Volle Tranzparenz &amp; Optimierung<\/strong> des Supply Paths<\/h2>\n\n\n\n<p>Nachdem Programmtic Buying ein fester Bestandteil von Werbebudgets geworden ist, haben wir unsere Aufmerksamkeit auf die Optimierung der Auslieferungskette bzw. auf die Supply Path Optimization (SPO) gelegt. <\/p>\n\n\n\n<p>In unserer neuesten Studie haben wir Experten f\u00fcr digitale Media in den USA befragt, wie sie SPO einsetzen, um die Effektivit\u00e4t und Effizienz ihrer programmatischen Werbekampagnen \u00fcber Formate und Umgebungen hinweg zu steigern. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In der Studie hat IAS in Zusammenarbeit mit IPSOS Digital Media-Experten befragt. Ziel war es, die Wahrnehmung von programmatischer Werbung, insbesondere von Supply Path Optimization (SPO), besser zu verstehen. Wir fanden heraus&#8230; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>95 % der Werbeeink\u00e4ufer implementieren derzeit SPO-Technologie oder planen, sie im n\u00e4chsten Jahr zu implementieren<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>52 % der Mediaexperten sagen, dass die H\u00e4lfte oder mehr ihres Werbebudgets programmatisch abgewickelt wird <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>42 % der Werbekunden geben an, dass mangelnde Transparenz die gr\u00f6\u00dfte Herausforderung bei programmatischer Werbung ist. <\/li>\n<\/ul>\n\n\n\n<p>Erfahren Sie mehr \u00fcber die Auswirkungen von SPO auf programmatische Werbung in <strong>Perfecting your Supply Path<\/strong>: Volle Tranzparenz &amp; Optimierung im Programmatic Advertising. Jetzt hier downloaden<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volle Tranzparenz &amp; Optimierung des Supply Paths Nachdem Programmtic Buying ein fester Bestandteil von Werbebudgets geworden ist, haben wir unsere Aufmerksamkeit auf die Optimierung der Auslieferungskette bzw. auf die Supply Path Optimization (SPO) gelegt. In unserer neuesten Studie haben wir&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118,106,143],"tags":[152,113,98],"class_list":["post-293894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-effizienz-optimierung","category-studien-reports","category-unkategorisiert-uncategorized","tag-spo","tag-studie","tag-transparenz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perfecting your Supply Path - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/perfecting-your-supply-path-volle-tranzparenz-optimierung-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfecting your Supply Path\" \/>\n<meta property=\"og:description\" content=\"Volle Tranzparenz &amp; Optimierung des Supply Paths Nachdem Programmtic Buying ein fester Bestandteil von Werbebudgets geworden ist, haben wir unsere Aufmerksamkeit auf die Optimierung der Auslieferungskette bzw. auf die Supply Path Optimization (SPO) gelegt. 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