{"id":293900,"date":"2022-02-03T10:13:22","date_gmt":"2022-02-03T10:13:22","guid":{"rendered":"https:\/\/integralads.com\/insider\/die-empfaenglichkeit-von-werbung-auf-social-media-2\/"},"modified":"2023-08-09T20:04:29","modified_gmt":"2023-08-09T20:04:29","slug":"die-empfaenglichkeit-von-werbung-auf-social-media-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/die-empfaenglichkeit-von-werbung-auf-social-media-2\/","title":{"rendered":"IAS Studie: Die Empf\u00e4nglichkeit von Werbung auf Social Media"},"content":{"rendered":"\n<p class=\"has-normal-font-size\"><strong>F\u00f6rdern Sie Engagement Ihrer digitalen Kampagnen mit In-Feed-Werbung<\/strong><\/p>\n\n\n\n<p>In unserer neuesten Studie versucht das IAS, die allgemeine Nutzung sozialer Medien durch Verbraucher*innen zu analysieren und ihre Empf\u00e4nglichkeit f\u00fcr In-Feed-Werbung besser zu verstehen. Insbesondere, wie wirkt sich die kontextuelle Relevanz von In-Feed-Werbung auf die Wahrnehmung der Verbraucher aus und beeinflusst die Kaufabsicht?<\/p>\n\n\n\n<p>Hier ein kleiner Einblick in das, was wir herausgefunden haben:<\/p>\n\n\n\n<p>&#8211; Mehr als jede*r zweite Social Media-Nutzer*in zieht Marken mit kontextbezogenen In-Feed-Anzeigen vor.<br>&#8211; 46 Prozent kaufen beworbene Produkte eher, wenn sie zum Kontext des aktuellen Newsfeeds passen.<br>&#8211; 93 Prozent haben 2021 mit Werbung im Social Media-Umfeld interagiert.<\/p>\n\n\n\n<p><a href=\"https:\/\/go.integralads.com\/Dach-Social-Media-Ad-Receptivity-Research.html\">Laden Sie die vollst\u00e4ndige Studie &#8220;Social Media Ad Receptivity&#8221; herunter<\/a>, um herauszufinden, wie Werbetreibende ihre Werbeausgaben in sozialen Medien durch die Brille der Verbraucher*innen optimieren k\u00f6nnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f6rdern Sie Engagement Ihrer digitalen Kampagnen mit In-Feed-Werbung In unserer neuesten Studie versucht das IAS, die allgemeine Nutzung sozialer Medien durch Verbraucher*innen zu analysieren und ihre Empf\u00e4nglichkeit f\u00fcr In-Feed-Werbung besser zu verstehen. Insbesondere, wie wirkt sich die kontextuelle Relevanz von&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323,85,90,106],"tags":[],"class_list":["post-293900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de","category-kanaele","category-plattformen","category-studien-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS Studie: Die Empf\u00e4nglichkeit von Werbung auf Social Media - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/die-empfaenglichkeit-von-werbung-auf-social-media-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS Studie: Die Empf\u00e4nglichkeit von Werbung auf Social Media\" \/>\n<meta property=\"og:description\" content=\"F\u00f6rdern Sie Engagement Ihrer digitalen Kampagnen mit In-Feed-Werbung In unserer neuesten Studie versucht das IAS, die allgemeine Nutzung sozialer Medien durch Verbraucher*innen zu analysieren und ihre Empf\u00e4nglichkeit f\u00fcr In-Feed-Werbung besser zu verstehen. 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