{"id":293903,"date":"2022-03-30T10:17:54","date_gmt":"2022-03-30T10:17:54","guid":{"rendered":"https:\/\/integralads.com\/insider\/media-quality-report-ausgabe-16-2\/"},"modified":"2023-08-09T18:00:14","modified_gmt":"2023-08-09T18:00:14","slug":"media-quality-report-ausgabe-16-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/media-quality-report-ausgabe-16-2\/","title":{"rendered":"Media Quality Report: Ausgabe 16."},"content":{"rendered":"<h6 style=\"font-size: 25px;\"><\/h6>\n<p style=\"font-size: 25px;\"><strong>Bessere&nbsp;<\/strong><strong style=\"letter-spacing: -0.01em; background-color: transparent;\">Mediaqualt\u00e4t, f\u00fcr erfolgreiche Kampagnen<\/strong><\/p>\n<p>Bei Integral Ad Science messen wir monatlich Milliarden von Datenereignissen und beobachten die weltweiten Entwicklungen der Mediaqualit\u00e4t in Echtzeit. Der Media Quality Report (MQR) nutzt diese Daten, um ein Branchenbarometer zu bieten, mit K\u00e4ufer*innen und Verk\u00e4ufer*innen von digitaler Werbung die Qualit\u00e4t ihrer Kampagnen und ihres Inventars vergleichen k\u00f6nnen.<\/p>\n<p>F\u00fcr den DACH Markt haben sich spannende Insights aus der Analyse der Daten aus dem <b>Erhebungszeitraum von Juni bis Dezember 2021 <\/b>ergeben. Es zeigt sich, dass an Videowerbung im deutsch-sprachigen Digitalmarketing kein Weg vorbei f\u00fchrt. Daf\u00fcr sorgen nicht zuletzt die ungebremst wachsende Sichtbarkeit und der sinkende Anteil an unsicheren Anzeigen bei Bewegtbildformaten. Aber nicht nur das, hier sind weitere Erkenntnisse des Reports in der <b>16. Ausgabe<\/b>:<\/p>\n<ul>\n<li>Videoformate verzeichnen in Deutschland die<b> weltweit gr\u00f6\u00dften Viewability-Zuw\u00e4chse. <\/b><\/li>\n<li>Angetrieben von Video<b> sinkt das Markenrisiko<\/b> im digitalen Marketing auf einen neuen Tiefstand.<\/li>\n<li>Weltweite <b>Ad Fraud-Raten<\/b> nehmen weiter zu.<\/li>\n<\/ul>\n<p><i style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: 1rem; letter-spacing: -0.01em;\">Media Quality Brand Risk Kategorien Deutschland<\/i><\/p>\n<p><b>&nbsp;<\/b><a href=\"https:\/\/go.integralads.com\/dach-mqr-16th-edition.html\" target=\"_blank\" rel=\"noopener\">Laden Sie den vollst\u00e4ndigen Bericht herunter&nbsp;<\/a>und nutzen Sie die marktf\u00fchrenden globalen Benchmarks von IAS f\u00fcr eine bessere Mediaqualit\u00e4t und somit bessere Ergebnisse Ihrer Kampagnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bessere&nbsp;Mediaqualt\u00e4t, f\u00fcr erfolgreiche Kampagnen Bei Integral Ad Science messen wir monatlich Milliarden von Datenereignissen und beobachten die weltweiten Entwicklungen der Mediaqualit\u00e4t in Echtzeit. Der Media Quality Report (MQR) nutzt diese Daten, um ein Branchenbarometer zu bieten, mit K\u00e4ufer*innen und Verk\u00e4ufer*innen&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323,107,120,153],"tags":[93],"class_list":["post-293903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de","category-insights-de","category-mqr-de","category-trends","tag-medienqualitaet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Media Quality Report: Ausgabe 16. - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Der neue Media Quality Report in der Ausgabe 1 analysiert und bewertet die globale Media Quality aus dem zweiten Halbjahr 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/media-quality-report-ausgabe-16-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report: Ausgabe 16.\" \/>\n<meta property=\"og:description\" content=\"Der neue Media Quality Report in der Ausgabe 1 analysiert und bewertet die globale Media Quality aus dem zweiten Halbjahr 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/media-quality-report-ausgabe-16-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-30T10:17:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T18:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/11\/APAC_Webinar_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/media-quality-report-ausgabe-16-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/media-quality-report-ausgabe-16-2\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Media Quality Report: Ausgabe 16.\",\"datePublished\":\"2022-03-30T10:17:54+00:00\",\"dateModified\":\"2023-08-09T18:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/media-quality-report-ausgabe-16-2\\\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/media-quality-report-ausgabe-16-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/APAC_Webinar_Tile.jpg\",\"keywords\":[\"Medienqualit\u00e4t\"],\"articleSection\":[\"Featured\",\"Insights\",\"Media Quality Report\",\"Trends\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/media-quality-report-ausgabe-16-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/media-quality-report-ausgabe-16-2\\\/\",\"name\":\"Media Quality Report: Ausgabe 16. - 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