{"id":293926,"date":"2022-06-28T07:25:03","date_gmt":"2022-06-28T07:25:03","guid":{"rendered":"https:\/\/integralads.com\/insider\/werbekontext-consumer-eye-tracking-2\/"},"modified":"2023-08-09T20:02:39","modified_gmt":"2023-08-09T20:02:39","slug":"werbekontext-consumer-eye-tracking-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/werbekontext-consumer-eye-tracking-2\/","title":{"rendered":"Werbekontext & Consumer Eye Tracking"},"content":{"rendered":"\n

<\/h2>\n\n\n\n

Das menschliche Auge l\u00fcgt nicht<\/h3>\n\n\n\n

Kontextuelle Relevanz ist eines der hei\u00dfesten Themen in der Branche, und es ist klar, warum. In einer digitalen Landschaft mit vielf\u00e4ltigen Inhalten, kann der Kontext der Schl\u00fcssel zur Steigerung der Aufmerksamkeit f\u00fcr Ihre Marke sein. Um dies zu beweisen, wollten wir die Korrelation zwischen Kontext und Aufmerksamkeit der Verbraucher direkt erfassen. <\/p>\n\n\n\n

Also haben wir uns direkt an die Quelle begeben. <\/p>\n\n\n\n

In unserer neuesten Studie hat sich IAS mit Tobii Pro Insight<\/a> und HP<\/a> zusammengetan, um das Sehverhalten der Verbraucher zu messen und aus erster Hand zu untersuchen, wie HP-Anzeigen im Kontext und au\u00dferhalb des Kontexts wirken. Wir haben die Effektivit\u00e4t einer HP-Anzeige mit zwei verschiedenen Inhaltsumgebungen verglichen, um herauszufinden, wie sich die Aufmerksamkeit und die Ergebnisse zwischen Display-Anzeigen im und au\u00dferhalb des Kontexts unterscheiden. <\/p>\n\n\n\n

Hier ein kleiner Einblick in die Ergebnisse: <\/p>\n\n\n\n

– +14%<\/strong>: Die Kaufabsicht war bei Verbrauchern, welche die In-Context-Anzeige gesehen hatten, um 14 % h\u00f6her. <\/p>\n\n\n\n

– +5%<\/strong>: Die Verbraucher berichteten, dass ihre Sympathie f\u00fcr HP um 5 % gestiegen war, nachdem sie die In-Context-Anzeige gesehen hatten. <\/p>\n\n\n\n

– 4x<\/strong>: Ohne Hilfe einer Auswahl-Liste erinnerten sich die Verbraucher viermal h\u00e4ufiger an HP, nachdem sie eine kontextbezogene Anzeige gesehen hatten, als bei einer Anzeige ohne Kontext <\/p>\n\n\n\n

Kontext ist m\u00e4chtig! Doch \u00fcberzeugen Sie sich selbst davon und laden Sie die Studie jetzt herunter. Erfahren Sie, wie kontextrelevante Anzeigen Ablenkungen beseitigen und zu besseren Ergebnissen f\u00fchren k\u00f6nnen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Das menschliche Auge l\u00fcgt nicht Kontextuelle Relevanz ist eines der hei\u00dfesten Themen in der Branche, und es ist klar, warum. In einer digitalen Landschaft mit vielf\u00e4ltigen Inhalten, kann der Kontext der Schl\u00fcssel zur Steigerung der Aufmerksamkeit f\u00fcr Ihre Marke sein….<\/p>\n","protected":false},"author":1,"featured_media":305937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139,323,107,106],"tags":[324,160,161],"class_list":["post-293926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-targeting-de","category-featured-de","category-insights-de","category-studien-reports","tag-attention-de","tag-aufmerksamket","tag-kontext"],"acf":[],"yoast_head":"\nWerbekontext & Consumer Eye Tracking - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/werbekontext-consumer-eye-tracking-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbekontext & Consumer Eye Tracking\" \/>\n<meta property=\"og:description\" content=\"Das menschliche Auge l\u00fcgt nicht Kontextuelle Relevanz ist eines der hei\u00dfesten Themen in der Branche, und es ist klar, warum. 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