{"id":293934,"date":"2022-07-20T07:35:22","date_gmt":"2022-07-20T07:35:22","guid":{"rendered":"https:\/\/integralads.com\/insider\/verbesserung-der-media-quality-in-digital-audio-2\/"},"modified":"2023-10-19T16:25:44","modified_gmt":"2023-10-19T16:25:44","slug":"verbesserung-der-media-quality-in-digital-audio-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/verbesserung-der-media-quality-in-digital-audio-2\/","title":{"rendered":"Verbesserung der Media Quality in Digital Audio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"293934\" class=\"elementor elementor-293934\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-656cbece elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"69521\" data-id=\"656cbece\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f9e11c\" data-eae-slider=\"28972\" data-id=\"58f9e11c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1261e2a0 elementor-widget elementor-widget-text-editor\" data-id=\"1261e2a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Entdecken Sie die Erwartungen der Branche und die M\u00f6glichkeiten der Media Quality in der Audiowerbung<\/h4><p>Wussten Sie, dass <a href=\"https:\/\/www.emarketer.com\/chart\/250348\/us-digital-audio-services-ad-spending-2018-2025-billions-change-of-total-radio-digital-audio-services-ad-spending\">zwei Drittel der US-Bev\u00f6lkerung<\/a> jede Woche digital Audio konsumieren? Wenn es um die H\u00f6rgewohnheiten der Verbraucher geht, ist es an der Zeit herauszufinden wo die Musik spielt &#8211; Audio entwickelt sich weiter, und die Werbebranche folgt diesem Trend.<\/p><p>Wie k\u00f6nnen Werbetreibende den Ohren der Verbraucher am besten folgen und die Mediaqualit\u00e4t ihrer digitalen Audiowerbung sicherstellen, w\u00e4hrend Audio immer digitaler wird?<\/p><p>In unserer neuesten Studie hat sich IAS mit <a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a> zusammengetan, um die Ansichten von Medienexperten \u00fcber den aktuellen Stand der digitalen Audiowerbung zu verstehen und die Bereiche zu bestimmen, in denen sich Chancen f\u00fcr die Mediaqualit\u00e4t im Audiobereich ergeben. Hier ein kleiner Einblick in unsere Ergebnisse:<\/p><ul><li><strong>93% <\/strong>der Medienexperten werden wahrscheinlich eine Form der digitalen Audiowerbung nutzen<\/li><li><strong>63%<\/strong> der Medienexperten sehen Audio als Treiber f\u00fcr Branding als auch Performance<\/li><li><strong>87%<\/strong> der Medienexperten sind besorgt \u00fcber Ad Fraud bei Audio<\/li><\/ul><p>Laden Sie die vollst\u00e4ndige Studie <strong>Amplifying Media Quality in Digital Audio<\/strong> herunter, um herauszufinden, wie Medienexperten den Aufstieg von Digital Audio sehen &#8211; und wie dieses wachsende Format die Chancen f\u00fcr Ihre Marke erh\u00f6hen kann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie die Erwartungen der Branche und die M\u00f6glichkeiten der Media Quality in der Audiowerbung Wussten Sie, dass zwei Drittel der US-Bev\u00f6lkerung jede Woche digital Audio konsumieren? Wenn es um die H\u00f6rgewohnheiten der Verbraucher geht, ist es an der Zeit&#8230;<\/p>\n","protected":false},"author":22,"featured_media":327123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107,89],"tags":[],"class_list":["post-293934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de","category-mobile-in-app-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Verbesserung der Media Quality in Digital Audio - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Lesen Sie \u00fcber die Erwartungen der Branche und die M\u00f6glichkeiten der Media Quality in der Audiowerbung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/verbesserung-der-media-quality-in-digital-audio-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verbesserung der Media Quality in Digital Audio\" \/>\n<meta property=\"og:description\" content=\"Lesen Sie \u00fcber die Erwartungen der Branche und die M\u00f6glichkeiten der Media Quality in der Audiowerbung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/verbesserung-der-media-quality-in-digital-audio-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-20T07:35:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T16:25:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2022\/07\/Amplifying-Media-Quality-in-Audio-860x860-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/verbesserung-der-media-quality-in-digital-audio-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/verbesserung-der-media-quality-in-digital-audio-2\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"Verbesserung der Media Quality in Digital Audio\",\"datePublished\":\"2022-07-20T07:35:22+00:00\",\"dateModified\":\"2023-10-19T16:25:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/verbesserung-der-media-quality-in-digital-audio-2\\\/\"},\"wordCount\":208,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/verbesserung-der-media-quality-in-digital-audio-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Amplifying-Media-Quality-in-Audio-860x860-1.jpeg\",\"articleSection\":[\"Insights\",\"Mobile &amp; In-App\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/verbesserung-der-media-quality-in-digital-audio-2\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/verbesserung-der-media-quality-in-digital-audio-2\\\/\",\"name\":\"Verbesserung der Media Quality in Digital Audio - 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