{"id":293948,"date":"2022-08-30T10:23:38","date_gmt":"2022-08-30T10:23:38","guid":{"rendered":"https:\/\/integralads.com\/insider\/back-to-school-advertising-agenda-2\/"},"modified":"2025-01-30T07:29:59","modified_gmt":"2025-01-30T07:29:59","slug":"back-to-school-advertising-agenda-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/back-to-school-advertising-agenda-2\/","title":{"rendered":"Back-to-School Advertising Agenda: Wie sich der Kontext auf das Online-Einkaufserlebnis der Verbraucher auswirkt"},"content":{"rendered":"<p>Nicht nur die Sch\u00fcler freuen sich auf die Schulanfangssaison &#8211; auch die Aussichten f\u00fcr Marketingfachleute sind positiv. Mit einem erwarteten Umsatz von mehr als <a href=\"https:\/\/www.emarketer.com\/forecasts\/5f874c028b63e90c883f82fa\/5f8749d2c3cda50f24c942c7\/\">67 Milliarden <\/a>Dollar in diesem Jahr bietet die Schulanfangssaison enorme M\u00f6glichkeiten f\u00fcr Werbetreibende, die mit ihren Zielgruppen in Kontakt treten wollen. In der Tat planen fast 9 von 10 Verbrauchern, ihre Eink\u00e4ufe online zu t\u00e4tigen, was den Vermarktern die M\u00f6glichkeit gibt, einen gro\u00dfen digitalen Einfluss auszu\u00fcben.<\/p>\n<p>In unserer j\u00fcngsten Studie befragte IAS Sch\u00fcler und Eltern in den USA, um das Einkaufsverhalten und die Werbeerfahrungen der Verbraucher im Vorfeld der Schulanfangssaison zu verstehen. Hier ein kleiner Einblick in unsere Erkenntnisse&#8230;<\/p>\n<ul>\n<li><strong>93 %<\/strong> der Befragten finden es wichtig, dass die Werbung, die sie sehen, relevant f\u00fcr den Inhalt ist, den sie sich ansehen.<\/li>\n<li><strong>72 %<\/strong> der Befragten konsumieren typischerweise Inhalte zum Schulanfang in sozialen Medien<\/li>\n<li><strong>60 %<\/strong> der Befragten finden Online-Werbung hilfreich bei ihren Kaufentscheidungen<\/li>\n<\/ul>\n<p>Laden Sie die <strong>Back-to-School Advertising Agenda<\/strong> herunter und erfahren Sie mehr \u00fcber das Verbraucherverhalten, das digitale Vermarkter ber\u00fccksichtigen sollten, um sicherzustellen, dass sie den Beginn des neuen Schuljahres optimal nutzen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicht nur die Sch\u00fcler freuen sich auf die Schulanfangssaison &#8211; auch die Aussichten f\u00fcr Marketingfachleute sind positiv. Mit einem erwarteten Umsatz von mehr als 67 Milliarden Dollar in diesem Jahr bietet die Schulanfangssaison enorme M\u00f6glichkeiten f\u00fcr Werbetreibende, die mit ihren&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-293948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Back-to-School Advertising Agenda: Wie sich der Kontext auf das Online-Einkaufserlebnis der Verbraucher auswirkt - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/back-to-school-advertising-agenda-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back-to-School Advertising Agenda: Wie sich der Kontext auf das Online-Einkaufserlebnis der Verbraucher auswirkt\" \/>\n<meta property=\"og:description\" content=\"Nicht nur die Sch\u00fcler freuen sich auf die Schulanfangssaison &#8211; auch die Aussichten f\u00fcr Marketingfachleute sind positiv. 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