{"id":293958,"date":"2022-10-19T08:38:50","date_gmt":"2022-10-19T08:38:50","guid":{"rendered":"https:\/\/integralads.com\/insider\/nachhaltigkeit-im-online-marketing-2\/"},"modified":"2023-08-09T20:18:29","modified_gmt":"2023-08-09T20:18:29","slug":"nachhaltigkeit-im-online-marketing-2","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/nachhaltigkeit-im-online-marketing-2\/","title":{"rendered":"Studie: Nachhaltigkeit im Online Marketing"},"content":{"rendered":"<h3><\/h3>\n<h4>Der Nachhaltigkeits-Kontext hat einen gr\u00f6\u00dferen Einfluss auf die Werbewahrnehmung als die Botschaft der Anzeige selbst<\/h4>\n<p>Das Bewusstsein der Verbraucher*innen f\u00fcr die Klimakrise erreicht einen neuen H\u00f6chststand. Die Fehlinformationen rund um den Klimawandel sind jedoch weit verbreitet, und die Verbraucher*innen fordern mehr von Werbetreibenden und Publishern. IAS hat eine Online-Umfrage unter deutschen Online-Verbraucher*innen durchgef\u00fchrt, um ihre Wahrnehmung der Bedeutung von Umweltanliegen und Markenverantwortung zu ermitteln. Die Studie zeigt, wie sich die Gedanken der Verbraucher*innen \u00fcber nachhaltige Praktiken auf ihr Kaufverhalten auswirken und welche Erwartungen sie an Marken haben, die diese Ziele unterst\u00fctzen.<\/p>\n<p>Die wichtigsten Ergebnisse:<\/p>\n<ul>\n<li>95 % der deutschen Verbraucher*innen planen, mehr f\u00fcr die Umwelt zu tun.<\/li>\n<li>91 % der deutschen Verbraucher*innen sind der Meinung, dass Marken eine Rolle bei der F\u00f6rderung von Umweltbelangen spielen sollten.<\/li>\n<li>68 % der deutschen Verbraucher*innen haben eher eine positive Einstellung zu Marken, die sich f\u00fcr Umweltbelange einsetzen.<\/li>\n<li>65 % der deutschen Verbraucher*innen sind schon einmal auf Online-Inhalte gesto\u00dfen, die Fehlinformationen \u00fcber Klimawandel und Nachhaltigkeit enthalten.<\/li>\n<\/ul>\n<p>Laden Sie das PDF herunter, um die vollst\u00e4ndige Studie zu lesen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Nachhaltigkeits-Kontext hat einen gr\u00f6\u00dferen Einfluss auf die Werbewahrnehmung als die Botschaft der Anzeige selbst Das Bewusstsein der Verbraucher*innen f\u00fcr die Klimakrise erreicht einen neuen H\u00f6chststand. Die Fehlinformationen rund um den Klimawandel sind jedoch weit verbreitet, und die Verbraucher*innen fordern&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323,107],"tags":[],"class_list":["post-293958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de","category-insights-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studie: Nachhaltigkeit im Online Marketing - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/nachhaltigkeit-im-online-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie: Nachhaltigkeit im Online Marketing\" \/>\n<meta property=\"og:description\" content=\"Der Nachhaltigkeits-Kontext hat einen gr\u00f6\u00dferen Einfluss auf die Werbewahrnehmung als die Botschaft der Anzeige selbst Das Bewusstsein der Verbraucher*innen f\u00fcr die Klimakrise erreicht einen neuen H\u00f6chststand. 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