{"id":293965,"date":"2022-11-16T10:28:57","date_gmt":"2022-11-16T10:28:57","guid":{"rendered":"https:\/\/integralads.com\/insider\/studie-constructing-your-quality-path-2\/"},"modified":"2023-08-09T20:16:42","modified_gmt":"2023-08-09T20:16:42","slug":"studie-constructing-your-quality-path","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/studie-constructing-your-quality-path\/","title":{"rendered":"Studie: “Constructing your Quality Path”"},"content":{"rendered":"\n

Wie Media Quality bei der Optimierung des Supply Paths hilft<\/h3>\n\n\n\n

Programmatische Werbung wird immer h\u00e4ufiger eingesetzt, aber der Einkauf wird auch immer komplizierter. Branchenexperten haben erkannt, dass die Implementierung von Supply Path Optimization (SPO) in ihre programmatische Strategie entscheidend ist, um die Komplexit\u00e4t zu verringern. Eine aktuelle IAS-Studie hat jedoch ergeben, dass die Qualit\u00e4t der Medien und die mangelnde Transparenz immer noch ein Problem beim programmatischen Einkauf darstellen. <\/p>\n\n\n\n

Wie k\u00f6nnen Werbetreibende also ihre Supply Path-Strategien optimieren, um sowohl Kosteneffizienz als auch h\u00f6here Medienqualit\u00e4t zu erreichen? In unserer neuesten Studie heben wir die Auswirkungen der Quality Path Optimization (QPO) hervor – eine fortschrittliche Medienstrategie, die die effektivsten Lieferwege identifiziert, wobei sowohl die Qualit\u00e4t des Inventars als auch die Kosteneffizienz im Vordergrund stehen. Das sind die wichtigsten Ergebnisse: <\/p>\n\n\n\n

– 91 % der Medienexperten sind der Meinung, dass qCPM wichtig f\u00fcr die Bewertung der Supply Path Performance ist <\/p>\n\n\n\n

– 89 % der Medienexperten best\u00e4tigten mehrere Vorteile der Verwendung von QPO gegen\u00fcber SPO<\/p>\n\n\n\n

– +12pp: In einem Experiment erh\u00f6hte sich das Vertrauen der Medienexperten in Entscheidungen zur Pfad-Optimierung um 12 Prozentpunkte, wenn Qualit\u00e4tskennzahlen hinzugef\u00fcgt wurden. <\/p>\n\n\n\n

Laden Sie unsere neueste Studie “Constructing your Quality Path” herunter und erfahren Sie, wie Qualit\u00e4t Ihre Optimierungsstrategie revolutionieren kann.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wie Media Quality bei der Optimierung des Supply Paths hilft Programmatische Werbung wird immer h\u00e4ufiger eingesetzt, aber der Einkauf wird auch immer komplizierter. Branchenexperten haben erkannt, dass die Implementierung von Supply Path Optimization (SPO) in ihre programmatische Strategie entscheidend ist,…<\/p>\n","protected":false},"author":1,"featured_media":305531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-293965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de"],"acf":[],"yoast_head":"\nStudie: "Constructing your Quality Path" - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/studie-constructing-your-quality-path\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie: "Constructing your Quality Path"\" \/>\n<meta property=\"og:description\" content=\"Wie Media Quality bei der Optimierung des Supply Paths hilft Programmatische Werbung wird immer h\u00e4ufiger eingesetzt, aber der Einkauf wird auch immer komplizierter. 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