{"id":293967,"date":"2022-11-21T09:51:20","date_gmt":"2022-11-21T09:51:20","guid":{"rendered":"https:\/\/integralads.com\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen-2\/"},"modified":"2023-08-10T19:07:05","modified_gmt":"2023-08-10T19:07:05","slug":"bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/","title":{"rendered":"Bessere Ergebnisse beginnen mit sichtbaren Anzeigen."},"content":{"rendered":"<p>Viewability ist vielleicht die grundlegendste Anforderung f\u00fcr Vermarkter. Aber wie wichtig ist es, \u00fcber die Viewability hinauszugehen, um die Aufmerksamkeit der Verbraucher zu erh\u00f6hen, wenn es darum geht, den Absatz zu steigern?<\/p>\n<p>In dieser Studie arbeitete das IAS mit Catalina zusammen, um den Umsatz einer gro\u00dfen CPG-Marke zu steigern. Mithilfe einer Test-Kontroll-Methode haben wir beobachtet, wie sich die Viewability und die Verweildauer auf die Umsatzsteigerung auswirken.<\/p>\n<p><strong>Hier ein kurzer Blick auf unsere Ergebnisse:<\/strong><\/p>\n<ul>\n<li>3.3%: Die <strong>Umsatzsteigerung<\/strong> in der Testgruppe betrug 3,3 % im Vergleich zu den Ums\u00e4tzen der  Kontrollgruppe.<\/li>\n<li>74 %: Der <strong>Umsatzzuwachs<\/strong> der Testkampagne wurde durch die In-View-Audience erzielt.<\/li>\n<li>180%: Die <strong>Rendite der Werbeausgaben<\/strong> verdreifachte sich f\u00fcr die In-View-Gruppe im Vergleich zur Not-In-View-Gruppe.<\/li>\n<\/ul>\n<p>Laden Sie &#8220;Driving Outcomes with Viewability&#8221; herunter, um zu erfahren, wie Time-in-View die Aufmerksamkeit der Verbraucher steigert &#8211; und so zu besseren Ergebnissen f\u00fchrt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewability ist vielleicht die grundlegendste Anforderung f\u00fcr Vermarkter. Aber wie wichtig ist es, \u00fcber die Viewability hinauszugehen, um die Aufmerksamkeit der Verbraucher zu erh\u00f6hen, wenn es darum geht, den Absatz zu steigern? In dieser Studie arbeitete das IAS mit Catalina&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-293967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bessere Ergebnisse beginnen mit sichtbaren Anzeigen. - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bessere Ergebnisse beginnen mit sichtbaren Anzeigen.\" \/>\n<meta property=\"og:description\" content=\"Viewability ist vielleicht die grundlegendste Anforderung f\u00fcr Vermarkter. Aber wie wichtig ist es, \u00fcber die Viewability hinauszugehen, um die Aufmerksamkeit der Verbraucher zu erh\u00f6hen, wenn es darum geht, den Absatz zu steigern? In dieser Studie arbeitete das IAS mit Catalina...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T09:51:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T19:07:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2017\/07\/APAC_Attention_Insider_Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS TEAM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS TEAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/\"},\"author\":{\"name\":\"IAS TEAM\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/dbee79df007713b5bab3127e3f349399\"},\"headline\":\"Bessere Ergebnisse beginnen mit sichtbaren Anzeigen.\",\"datePublished\":\"2022-11-21T09:51:20+00:00\",\"dateModified\":\"2023-08-10T19:07:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/\"},\"wordCount\":144,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2017\/07\/APAC_Attention_Insider_Tile.jpg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/\",\"url\":\"https:\/\/integralads.com\/de\/insider\/bessere-ergebnisse-beginnen-mit-sichtbaren-anzeigen\/\",\"name\":\"Bessere Ergebnisse beginnen mit sichtbaren Anzeigen. - 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