{"id":293969,"date":"2022-12-19T16:37:25","date_gmt":"2022-12-19T16:37:25","guid":{"rendered":"https:\/\/integralads.com\/insider\/2023-industry-pulse-2\/"},"modified":"2023-08-10T19:05:34","modified_gmt":"2023-08-10T19:05:34","slug":"2023-industry-pulse","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/2023-industry-pulse\/","title":{"rendered":"Der 2023 Industry Pulse"},"content":{"rendered":"<h2 id=\"h-mediaexperten-prognostizieren-mehr-werbemoglichkeiten-im-jahr-2023\">Mediaexperten prognostizieren mehr Werbem\u00f6glichkeiten im Jahr 2023<\/h2>\n<p>W\u00e4hrend die Branche das vergangene Jahr Revue passieren l\u00e4sst, hat IAS die Trends und Technologien, die die Zukunft pr\u00e4gen werden, im Rahmen unserer j\u00e4hrlichen Studie untersucht: Der Industry Pulse.<\/p>\n<p>Im Jahr 2023 erwarten Branchenexperten noch gr\u00f6\u00dfere Werbem\u00f6glichkeiten auf Kan\u00e4len wie Digital Audio, CTV und Mobile. Aber 2023 wird auch das Jahr sein, in dem Werbung in eine neue Dimension eintritt &#8211; 3D-Werbung, Spiele und der Aufstieg des Metaverse sind die Themen, die Vermarkter bei ihrem Blick in die Zukunft besch\u00e4ftigen.<\/p>\n<p>Mehr Werbem\u00f6glichkeiten bringen mehr Herausforderungen f\u00fcr die Mediaqualit\u00e4t mit sich. Wie also planen Top-Experten der Branche den Erfolg im Jahr 2023?<\/p>\n<p>Hier ist eine Vorschau auf die Ergebnisse:<\/p>\n<ul>\n<li><b>Audio<\/b><strong>:<\/strong> 70 % der Mediaexperten sind der Meinung, dass die H\u00f6rerschaft weiterhin vom terrestrischen Radio auf digitale Alternativen umsteigen wird<\/li>\n<\/ul>\n<ul>\n<li><strong>CTV &amp; video:<\/strong> 66 % der Mediaexperten sind der Meinung, dass Werbebetrug ein gr\u00f6\u00dferes Problem darstellen wird, wenn das Inventar an digitalen Videoanzeigen w\u00e4chst<\/li>\n<li><b>Contextual targeting<\/b><strong style=\"font-weight: bold;\">:<\/strong> wird 2023 f\u00fcr Branchenexperten im Jahr 2023 oberste Media Quality Priorit\u00e4t sein<\/li>\n<\/ul>\n<p>Seien Sie im kommenden Jahr innovativ und gehen neue Weg. Laden Sie den Industry Pulse 2023 herunter, um jetzt bessere Ergebnisse zu erzielen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediaexperten prognostizieren mehr Werbem\u00f6glichkeiten im Jahr 2023 W\u00e4hrend die Branche das vergangene Jahr Revue passieren l\u00e4sst, hat IAS die Trends und Technologien, die die Zukunft pr\u00e4gen werden, im Rahmen unserer j\u00e4hrlichen Studie untersucht: Der Industry Pulse. Im Jahr 2023 erwarten&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-293969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Der 2023 Industry Pulse - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/2023-industry-pulse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der 2023 Industry Pulse\" \/>\n<meta property=\"og:description\" content=\"Mediaexperten prognostizieren mehr Werbem\u00f6glichkeiten im Jahr 2023 W\u00e4hrend die Branche das vergangene Jahr Revue passieren l\u00e4sst, hat IAS die Trends und Technologien, die die Zukunft pr\u00e4gen werden, im Rahmen unserer j\u00e4hrlichen Studie untersucht: Der Industry Pulse. 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