{"id":293977,"date":"2023-03-28T15:44:59","date_gmt":"2023-03-28T15:44:59","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-auf-der-d3con-2023-2\/"},"modified":"2023-08-09T17:49:31","modified_gmt":"2023-08-09T17:49:31","slug":"ias-auf-der-d3con-2023","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/","title":{"rendered":"IAS auf der d3con 2023"},"content":{"rendered":"\n<p>Auch in diesem Jahr war Integral Ad Science Teil der d3con.&nbsp;<\/p>\n\n\n\n<p>Unter dem Titel&nbsp; \u201c<strong>Contextual Targeting: IAS&#8217; Beantwortung einer Gretchenfrage<\/strong>!\u201d pr\u00e4sentierte unser Kollege <strong>Christian Eisenbl\u00e4tter<\/strong>, wie man bestimmt, welcher Content zur eigenen Marke passt. Er erkl\u00e4rte dabei, wie sich log-level Daten nutzen lassen, um die richtigen Targeting Segmente auszuw\u00e4hlen und damit die Kampagnenperformance zu optimieren. Datenbasierte Entscheidung statt Pi mal Daumen Mediaplanung war das Motto.<\/p>\n\n\n\n<p>Anschlie\u00dfend war der frisch ernannte <strong>Country Manager CEE, Patrick Stoltze<\/strong>, auf dem \u201c<strong>Guide to Brand Safety &amp; Suitability<\/strong>\u201d Panel zu h\u00f6ren. Neben Vertretern von Burger King, Pernod Ricard, Rotk\u00e4ppchen-Mumm und Teads sprach er \u00fcber die neuesten Erkenntnisse auf dem Markt und Strategien f\u00fcr Werbetreibende und Publisher.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-03-28-um-17.41.02-1024x763.png\" alt=\"\" class=\"wp-image-298096\"\/><\/figure>\n\n\n\n<p>Wer danach immer noch Lust auf IAS hatte, konnte direkt sitzen bleiben, denn als n\u00e4chstes startete das von IAS Europe organisierte englischsprachige Panel \u201c<strong>The Future of Privacy Preserving Measurement<\/strong>\u201c. Gemeinsam mit den anderen Panel Teilnehmern sprach <strong>Nick Welch, EMEA Head of Programmatic bei IAS<\/strong>, \u00fcber die Zukunft der Messung digitaler Werbekampagnen angesichts grundlegender Ver\u00e4nderungen in der Branche, darunter die <strong>Abschaffung des Drittanbieter-Cookies und Einschr\u00e4nkungen f\u00fcr iOS-Mobilger\u00e4te<\/strong>. Die Panelisten besprachen, wie die Messung in einem datenschutzfreundlichen Umfeld weiterhin funktionieren kann.<\/p>\n\n\n\n<p><br>Auch abseits der Kinos\u00e4le war das Integral Ad Science Team vertreten und hielt <strong>zahlreiche Meetings am IAS-eigenen Smoothie-Stand<\/strong> ab. zur St\u00e4rkung gab es hier O-grammatic, Contextual Berries, Campaign Trans-pear-ancy und Brand Fruitability zu trinken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auch in diesem Jahr war Integral Ad Science Teil der d3con.&nbsp; Unter dem Titel&nbsp; \u201cContextual Targeting: IAS&#8217; Beantwortung einer Gretchenfrage!\u201d pr\u00e4sentierte unser Kollege Christian Eisenbl\u00e4tter, wie man bestimmt, welcher Content zur eigenen Marke passt. Er erkl\u00e4rte dabei, wie sich log-level&#8230;<\/p>\n","protected":false},"author":1,"featured_media":305909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[],"class_list":["post-293977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS auf der d3con 2023 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS auf der d3con 2023\" \/>\n<meta property=\"og:description\" content=\"Auch in diesem Jahr war Integral Ad Science Teil der d3con.&nbsp; Unter dem Titel&nbsp; \u201cContextual Targeting: IAS&#8217; Beantwortung einer Gretchenfrage!\u201d pr\u00e4sentierte unser Kollege Christian Eisenbl\u00e4tter, wie man bestimmt, welcher Content zur eigenen Marke passt. 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