{"id":293977,"date":"2023-03-28T15:44:59","date_gmt":"2023-03-28T15:44:59","guid":{"rendered":"https:\/\/integralads.com\/insider\/ias-auf-der-d3con-2023-2\/"},"modified":"2023-08-09T17:49:31","modified_gmt":"2023-08-09T17:49:31","slug":"ias-auf-der-d3con-2023","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/","title":{"rendered":"IAS auf der d3con 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Auch in diesem Jahr war Integral Ad Science Teil der d3con.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unter dem Titel&nbsp; \u201c<strong>Contextual Targeting: IAS&#8217; Beantwortung einer Gretchenfrage<\/strong>!\u201d pr\u00e4sentierte unser Kollege <strong>Christian Eisenbl\u00e4tter<\/strong>, wie man bestimmt, welcher Content zur eigenen Marke passt. Er erkl\u00e4rte dabei, wie sich log-level Daten nutzen lassen, um die richtigen Targeting Segmente auszuw\u00e4hlen und damit die Kampagnenperformance zu optimieren. Datenbasierte Entscheidung statt Pi mal Daumen Mediaplanung war das Motto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anschlie\u00dfend war der frisch ernannte <strong>Country Manager CEE, Patrick Stoltze<\/strong>, auf dem \u201c<strong>Guide to Brand Safety &amp; Suitability<\/strong>\u201d Panel zu h\u00f6ren. Neben Vertretern von Burger King, Pernod Ricard, Rotk\u00e4ppchen-Mumm und Teads sprach er \u00fcber die neuesten Erkenntnisse auf dem Markt und Strategien f\u00fcr Werbetreibende und Publisher.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-03-28-um-17.41.02-1024x763.png\" alt=\"\" class=\"wp-image-298096\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wer danach immer noch Lust auf IAS hatte, konnte direkt sitzen bleiben, denn als n\u00e4chstes startete das von IAS Europe organisierte englischsprachige Panel \u201c<strong>The Future of Privacy Preserving Measurement<\/strong>\u201c. Gemeinsam mit den anderen Panel Teilnehmern sprach <strong>Nick Welch, EMEA Head of Programmatic bei IAS<\/strong>, \u00fcber die Zukunft der Messung digitaler Werbekampagnen angesichts grundlegender Ver\u00e4nderungen in der Branche, darunter die <strong>Abschaffung des Drittanbieter-Cookies und Einschr\u00e4nkungen f\u00fcr iOS-Mobilger\u00e4te<\/strong>. Die Panelisten besprachen, wie die Messung in einem datenschutzfreundlichen Umfeld weiterhin funktionieren kann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Auch abseits der Kinos\u00e4le war das Integral Ad Science Team vertreten und hielt <strong>zahlreiche Meetings am IAS-eigenen Smoothie-Stand<\/strong> ab. zur St\u00e4rkung gab es hier O-grammatic, Contextual Berries, Campaign Trans-pear-ancy und Brand Fruitability zu trinken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auch in diesem Jahr war Integral Ad Science Teil der d3con.&nbsp; Unter dem Titel&nbsp; \u201cContextual Targeting: IAS&#8217; Beantwortung einer Gretchenfrage!\u201d pr\u00e4sentierte unser Kollege Christian Eisenbl\u00e4tter, wie man bestimmt, welcher Content zur eigenen Marke passt. Er erkl\u00e4rte dabei, wie sich log-level&#8230;<\/p>\n","protected":false},"author":22,"featured_media":305909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323],"tags":[],"class_list":["post-293977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IAS auf der d3con 2023 - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS auf der d3con 2023\" \/>\n<meta property=\"og:description\" content=\"Auch in diesem Jahr war Integral Ad Science Teil der d3con.&nbsp; Unter dem Titel&nbsp; \u201cContextual Targeting: IAS&#8217; Beantwortung einer Gretchenfrage!\u201d pr\u00e4sentierte unser Kollege Christian Eisenbl\u00e4tter, wie man bestimmt, welcher Content zur eigenen Marke passt. Er erkl\u00e4rte dabei, wie sich log-level...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-28T15:44:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T17:49:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2021\/02\/Thailand-860x860-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IAS Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IAS Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/\"},\"author\":{\"name\":\"IAS Marketing\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\"},\"headline\":\"IAS auf der d3con 2023\",\"datePublished\":\"2023-03-28T15:44:59+00:00\",\"dateModified\":\"2023-08-09T17:49:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/\"},\"wordCount\":247,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Thailand-860x860-1.jpg\",\"articleSection\":[\"Featured\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/\",\"name\":\"IAS auf der d3con 2023 - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Thailand-860x860-1.jpg\",\"datePublished\":\"2023-03-28T15:44:59+00:00\",\"dateModified\":\"2023-08-09T17:49:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Thailand-860x860-1.jpg\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Thailand-860x860-1.jpg\",\"width\":860,\"height\":860,\"caption\":\"Crowd\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/ias-auf-der-d3con-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IAS auf der d3con 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/7385283b34c18807943c65833f585b49\",\"name\":\"IAS Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g\",\"caption\":\"IAS Marketing\"},\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/author\\\/2021-04-05-221343-9\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"IAS auf der d3con 2023 - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/","og_locale":"de_DE","og_type":"article","og_title":"IAS auf der d3con 2023","og_description":"Auch in diesem Jahr war Integral Ad Science Teil der d3con.&nbsp; Unter dem Titel&nbsp; \u201cContextual Targeting: IAS&#8217; Beantwortung einer Gretchenfrage!\u201d pr\u00e4sentierte unser Kollege Christian Eisenbl\u00e4tter, wie man bestimmt, welcher Content zur eigenen Marke passt. Er erkl\u00e4rte dabei, wie sich log-level...","og_url":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/","og_site_name":"Integral Ad Science","article_published_time":"2023-03-28T15:44:59+00:00","article_modified_time":"2023-08-09T17:49:31+00:00","og_image":[{"width":860,"height":860,"url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/02\/Thailand-860x860-1.jpg","type":"image\/jpeg"}],"author":"IAS Marketing","twitter_card":"summary_large_image","twitter_creator":"@integralads","twitter_site":"@integralads","twitter_misc":{"Written by":"IAS Marketing","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/#article","isPartOf":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/"},"author":{"name":"IAS Marketing","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49"},"headline":"IAS auf der d3con 2023","datePublished":"2023-03-28T15:44:59+00:00","dateModified":"2023-08-09T17:49:31+00:00","mainEntityOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/"},"wordCount":247,"publisher":{"@id":"https:\/\/integralads.com\/#organization"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/02\/Thailand-860x860-1.jpg","articleSection":["Featured"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/","url":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/","name":"IAS auf der d3con 2023 - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/#primaryimage"},"image":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/02\/Thailand-860x860-1.jpg","datePublished":"2023-03-28T15:44:59+00:00","dateModified":"2023-08-09T17:49:31+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/#primaryimage","url":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/02\/Thailand-860x860-1.jpg","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2021\/02\/Thailand-860x860-1.jpg","width":860,"height":860,"caption":"Crowd"},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/de\/insider\/ias-auf-der-d3con-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/de\/"},{"@type":"ListItem","position":2,"name":"IAS auf der d3con 2023"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]},{"@type":"Person","@id":"https:\/\/integralads.com\/#\/schema\/person\/7385283b34c18807943c65833f585b49","name":"IAS Marketing","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fd91e008885a0cc580cc032e53313c99cfdb402c7ca38311698f93cf95a6fa6f?s=96&d=mm&r=g","caption":"IAS Marketing"},"url":"https:\/\/integralads.com\/de\/insider\/author\/2021-04-05-221343-9\/"}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/comments?post=293977"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/posts\/293977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media\/305909"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/media?parent=293977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/categories?post=293977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/integralads.com\/de\/wp-json\/wp\/v2\/tags?post=293977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}