{"id":326460,"date":"2023-10-05T06:00:00","date_gmt":"2023-10-05T06:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=326460"},"modified":"2023-09-29T09:38:56","modified_gmt":"2023-09-29T09:38:56","slug":"studie-the-attention-payoff","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/studie-the-attention-payoff\/","title":{"rendered":"STUDIE: THE ATTENTION PAYOFF"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-entdecken-sie-die-wahrnehmung-und-zukunftsaussichten-von-aufmerksamkeitsmessung-und-optimierung-in-digital-media\"><strong>Entdecken Sie die Wahrnehmung und Zukunftsaussichten von Aufmerksamkeitsmessung und -optimierung in digital Media<\/strong><\/h2>\n\n\n\n<p>Alle Augen richten sich auf Attention. Obwohl sie eines der meistdiskutierten Themen in den digitalen Medien ist, sind sich die Vermarkter uneins dar\u00fcber, wie sie sie richtig nutzen k\u00f6nnen. Aufmerksamkeitswerte, Methoden und Leistungsindikatoren werden immer vielf\u00e4ltiger &#8211; wie also k\u00f6nnen Werbetreibende ihre Kampagnen am besten messen und optimieren, um eine h\u00f6here Aufmerksamkeit zu erzielen?<\/p>\n\n\n\n<p>IAS hat sich mit YouGov zusammengetan, um den aktuellen Stand, die Wahrnehmungen und die Zukunftsaussichten der Aufmerksamkeitsmessung und -optimierung in den digitalen Medien zu untersuchen. In dieser Studie befragten wir Experten f\u00fcr Digital Media in Deutschland sowohl auf der K\u00e4ufer- als auch auf der Verk\u00e4uferseite, um die wichtigsten KPIs zu ermitteln, die von den Nutzern der Aufmerksamkeitsmessung verfolgt werden, und um die Gesch\u00e4ftsergebnisse und Erfolgsraten zu beleuchten, die den Aufmerksamkeitsstrategien zugeschrieben werden.<\/p>\n\n\n\n<p>Das haben wir herausgefunden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>84% der deutschen Mediaexperten sind der Meinung, dass es f\u00fcr ihr Unternehmen wichtig ist, eine Aufmerksamkeitsstrategie zu haben<\/li>\n\n\n\n<li>81% der deutschen Mediaexperten halten Mediaqualit\u00e4t und Performance f\u00fcr die wichtigsten KPIs zur Messung der Aufmerksamkeit<\/li>\n\n\n\n<li>77% der deutschen Mediaexperten berichten von einer deutlichen Verbesserung der Umsatzchancen seit der Implementierung einer Aufmerksamkeitsstrategie<\/li>\n<\/ul>\n\n\n\n<p>Laden Sie die Studie &#8220;<strong>The Attention Payoff<\/strong>&#8221; herunter, um auf dem aktuellen Stand zum Thema Attention zu sein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entdecken Sie die Wahrnehmung und Zukunftsaussichten von Aufmerksamkeitsmessung und -optimierung in digital Media.<\/p>\n","protected":false},"author":39,"featured_media":326461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107,106],"tags":[],"class_list":["post-326460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de","category-studien-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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