{"id":328080,"date":"2023-12-13T07:59:00","date_gmt":"2023-12-13T07:59:00","guid":{"rendered":"https:\/\/integralads.com\/?p=328080"},"modified":"2023-12-12T09:06:54","modified_gmt":"2023-12-12T09:06:54","slug":"ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/","title":{"rendered":"IAS bringt Brand Safety- und Suitability-Messung zu YouTube Shorts"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-sicherheit-fur-ihre-kampagnen-auf-youtube-shorts\">Sicherheit f\u00fcr Ihre Kampagnen auf YouTube Shorts<\/h2>\n\n\n\n<p>Kurzvideos haben sich schnell zu einer Schl\u00fcsselkomponente digitaler Werbekampagnen entwickelt. Mit mehr als zwei Milliarden <a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-ways-to-build-awareness-with-youtube-shorts\/\">Nutzern<\/a> weltweit ist YouTube Shorts eine der popul\u00e4rsten Plattformen f\u00fcr Kurzvideos und damit ein unverzichtbares Instrument f\u00fcr Werbetreibende, um ein gro\u00dfes und engagiertes Publikum f\u00fcr Kurzvideos zu erreichen.<\/p>\n\n\n\n<p>Ab heute erweitert IAS seine Partnerschaft mit YouTube, um im Rahmen von Total Media Quality for YouTube die Markensicherheit und Eignung von YouTube Shorts \u00fcber Video View Campaigns, Video Reach Campaigns und YouTube Select Shorts Campaigns zu messen.&nbsp;<\/p>\n\n\n\n<p>Mit der Messung von Brand Safety und -Suitability auf YouTube Shorts erhalten Marketer*innen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wertvolle Verifizierung durch Dritte, dass Anzeigen, die auf YouTube Shorts laufen, in markensicheren und geeigneten Umgebungen auf Video-Ebene erscheinen und mit dem GARM-Framework \u00fcbereinstimmen<\/li>\n\n\n\n<li>Umfassende Abdeckung mit Reports zur Markensicherheit und Eignung in mehr als 30 Sprachen, neben der Messung von Viewability und invalid Traffic mit Total Media Quality f\u00fcr YouTube<\/li>\n<\/ul>\n\n\n\n<p>Greifen Sie auf die aussagekr\u00e4ftigsten Daten zu, um die Rendite Ihrer Investitionen in YouTube Shorts-Inventar zu maximieren. Laden Sie jetzt das One Sheet herunter, um loszulegen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS erweitert die Partnerschaft mit YouTube, um im Rahmen von Total Media Quality for YouTube die Markensicherheit und Eignung von YouTube Shorts \u00fcber Video View Campaigns, Video Reach Campaigns und YouTube Select Shorts Campaigns zu messen.\u00a0<\/p>\n","protected":false},"author":39,"featured_media":328070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,323,90],"tags":[],"class_list":["post-328080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-featured-de","category-plattformen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IAS bringt Brand Safety- und Suitability-Messung zu YouTube Shorts - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"IAS erweitert die Partnerschaft mit YouTube, um im Rahmen von Total Media Quality for YouTube die Markensicherheit und Eignung von YouTube Shorts \u00fcber Video View Campaigns, Video Reach Campaigns und YouTube Select Shorts Campaigns zu messen.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAS bringt Brand Safety- und Suitability-Messung zu YouTube Shorts\" \/>\n<meta property=\"og:description\" content=\"IAS erweitert die Partnerschaft mit YouTube, um im Rahmen von Total Media Quality for YouTube die Markensicherheit und Eignung von YouTube Shorts \u00fcber Video View Campaigns, Video Reach Campaigns und YouTube Select Shorts Campaigns zu messen.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-13T07:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/Youtube-Shorts-BSS-Lockup-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Camilla Von\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Von\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/\"},\"author\":{\"name\":\"Camilla Von\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/b60d9b982e9e287e6f139a59de9af9a0\"},\"headline\":\"IAS bringt Brand Safety- und Suitability-Messung zu YouTube Shorts\",\"datePublished\":\"2023-12-13T07:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/\"},\"wordCount\":197,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/Youtube-Shorts-BSS-Lockup-2.png\",\"articleSection\":[\"Brand Safety &amp; Suitability\",\"Featured\",\"Plattformen\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/\",\"url\":\"https:\/\/integralads.com\/de\/insider\/ias-bringt-brand-safety-und-suitability-messung-zu-youtube-shorts\/\",\"name\":\"IAS bringt Brand Safety- und Suitability-Messung zu YouTube Shorts - 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