{"id":328326,"date":"2024-01-22T07:37:00","date_gmt":"2024-01-22T07:37:00","guid":{"rendered":"https:\/\/integralads.com\/?p=328326"},"modified":"2024-01-15T15:47:25","modified_gmt":"2024-01-15T15:47:25","slug":"der-2024-industry-pulse","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/der-2024-industry-pulse\/","title":{"rendered":"Der 2024 Industry Pulse"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-mediaexpert-innen-aussern-sich-zu-den-werbemoglichkeiten-im-jahr-2024\">Mediaexpert*innen \u00e4u\u00dfern sich zu den Werbem\u00f6glichkeiten im Jahr 2024<\/h2>\n\n\n\n<p>W\u00e4hrend die Branche das vergangene Jahr Revue passieren l\u00e4sst, hat IAS seine j\u00e4hrliche Studie zu den Trends und Technologien durchgef\u00fchrt, die die Zukunft pr\u00e4gen werden: Den&nbsp; Industry Pulse.<\/p>\n\n\n\n<p>Im Jahr 2024 werden Branchenexpert*innen dem Verbraucher*innenverhalten folgen. Marketer*innen planen, in etablierte Bereiche mit hohem Innovationspotenzial zu investieren, wie soziale Medien und digital Video. Verantwortungsbewusste Mediapraktiken sind ebenfalls auf dem Vormarsch: Mediaexpert*innen legen zunehmend Wert darauf, Werbung in Medien zu platzieren, die vertrauensw\u00fcrdigen Journalismus und ethisch verantwortungsvolle Inhalte f\u00f6rdern.<\/p>\n\n\n\n<p>Die Verschiebung der Priorit\u00e4ten in der Werbung kann unerwartete Herausforderungen f\u00fcr die Medienqualit\u00e4t mit sich bringen. Wie also planen f\u00fchrende Branchenexpert*innen den Erfolg im Jahr 2024?<\/p>\n\n\n\n<p>Hier ist ein kleiner Einblick in unsere Ergebnisse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soziale Medien<\/strong>: Der wichtigste Kanal, dem Mediaexpert*innen im Jahr 2024 Vorrang einr\u00e4umen wollen<\/li>\n\n\n\n<li><strong>Digital Video &amp; CTV<\/strong>: 84 % der Mediaexpert*innen sind der Meinung, dass Machine Learning, das multimediale Inhalte klassifizieren kann, wichtig sein wird, um die Markensicherheit in digitalen Videoanzeigen zu gew\u00e4hrleisten&nbsp;<\/li>\n\n\n\n<li><strong>Verantwortungsvolle Medien<\/strong>: 74 % der Mediaexpert*innen geben an, dass sie beim Kauf oder Verkauf digitaler Anzeigen in den n\u00e4chsten 12 Monaten verantwortungsvollen Mediainvestitionen Vorrang einr\u00e4umen werden<\/li>\n<\/ul>\n\n\n\n<p>Top-Branchenexpert*innen investieren in Werbem\u00f6glichkeiten, die im n\u00e4chsten Jahr zu besseren Ergebnissen f\u00fchren werden. Laden Sie den 2024 Industry Pulse herunter und erfahren Sie, wie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediaexpert*innen \u00e4u\u00dfern sich zu den Trends und Werbem\u00f6glichkeiten im Jahr 2024.<\/p>\n","protected":false},"author":39,"featured_media":328182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323,107,106],"tags":[],"class_list":["post-328326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de","category-insights-de","category-studien-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Der 2024 Industry Pulse - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Mediaexpert*innen \u00e4u\u00dfern sich zu den Trends und Werbem\u00f6glichkeiten im Jahr 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/der-2024-industry-pulse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der 2024 Industry Pulse\" \/>\n<meta property=\"og:description\" content=\"Mediaexpert*innen \u00e4u\u00dfern sich zu den Trends und Werbem\u00f6glichkeiten im Jahr 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/der-2024-industry-pulse\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-22T07:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/12\/US-Industry-Pulse-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Camilla Von\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Von\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2024-industry-pulse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2024-industry-pulse\\\/\"},\"author\":{\"name\":\"Camilla Von\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/b60d9b982e9e287e6f139a59de9af9a0\"},\"headline\":\"Der 2024 Industry Pulse\",\"datePublished\":\"2024-01-22T07:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2024-industry-pulse\\\/\"},\"wordCount\":238,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2024-industry-pulse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/US-Industry-Pulse-Insider-Tile.png\",\"articleSection\":[\"Featured\",\"Insights\",\"Studien &amp; Reports\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2024-industry-pulse\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2024-industry-pulse\\\/\",\"name\":\"Der 2024 Industry Pulse - 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