{"id":330532,"date":"2023-06-01T09:02:00","date_gmt":"2023-06-01T09:02:00","guid":{"rendered":"https:\/\/integralads.com\/?p=330532"},"modified":"2024-04-10T09:30:27","modified_gmt":"2024-04-10T09:30:27","slug":"media-quality-report-18","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/media-quality-report-18\/","title":{"rendered":"Media Quality Report – 18. Ausgabe"},"content":{"rendered":"\t\t
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Marktf\u00fchrende globale Benchmarks zur Verbesserung Ihrer Business-Ergebnisse
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Die digitale Landschaft hat sich weiter entwickelt. Von bahnbrechenden Fortschritten in den Bereichen KI und maschinelles Lernen bis hin zu nahezu konstanten Innovationen in verschiedenen Umgebungen und Kan\u00e4len \u2013 es ist klar, dass Vermarkter mehr als je zuvor jonglieren m\u00fcssen.<\/p>\n

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Aber eine unberechenbare digitale Landschaft bedeutet auch mehr Chancen.<\/p>\n

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In der neuesten Ausgabe des Media Quality Reports (MQR) nehmen wir den Wandel ebenfalls an. Neben einem neuen Layout tauchen wir noch tiefer in die globalen Trends ein, mit wichtigen Highlights und regionalen Unterteilungen. Au\u00dferdem k\u00f6nnen Vermarkter den MQR nutzen, um datengest\u00fctzte Entscheidungen noch schneller zu treffen, und zwar in einem Format, das die Integration von Media-Optimierungssystemen vereinfacht.<\/p>\n

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Werfen Sie einen Blick auf einige der wichtigsten Trends in diesem Jahr:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • Die Time-in-View ist weiterhin r\u00fcckl\u00e4ufig<\/li>\n
  • Betrugsspitzen in den M\u00e4rkten im Vorfeld und w\u00e4hrend der Olympischen Winterspiele 2022 und der FIFA Fu\u00dfball-Weltmeisterschaft<\/li>\n
  • Die Akzeptanz von Quality Path Optimization unter Werbetreibenden stieg im Jahr 2022 um 533%.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Der j\u00e4hrliche MQR ist der Goldstandard, der Vermarktern, Publishern und Plattformen auf der ganzen Welt verwertbare Metriken liefert, um fundierte Marketingentscheidungen zu treffen. Laden Sie den Bericht noch heute herunter und nutzen Sie die marktf\u00fchrenden globalen Benchmarks von IAS, um Ihre Gesch\u00e4ftsergebnisse zu verbessern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Der Media Quality Report liefert Marktf\u00fchrende globale Benchmarks zur Verbesserung Ihrer Business-Ergebnisse.<\/p>\n","protected":false},"author":39,"featured_media":305673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107,120,106],"tags":[],"class_list":["post-330532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de","category-mqr-de","category-studien-reports"],"acf":[],"yoast_head":"\nMedia Quality Report - 18. Ausgabe - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Der Media Quality Report liefert Marktf\u00fchrende globale Benchmarks zur Verbesserung Ihrer Business-Ergebnisse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/media-quality-report-18\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Quality Report - 18. 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