{"id":331961,"date":"2024-05-23T06:52:00","date_gmt":"2024-05-23T06:52:00","guid":{"rendered":"https:\/\/integralads.com\/?p=331961"},"modified":"2024-05-22T08:28:37","modified_gmt":"2024-05-22T08:28:37","slug":"der-media-quality-report-19","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/der-media-quality-report-19\/","title":{"rendered":"Gerade ver\u00f6ffentlicht: Der Media Quality Report"},"content":{"rendered":"\t\t
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Der IAS-Jahresbericht mit branchenf\u00fchrenden Benchmarks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Die digitale Landschaft entwickelt sich in rasantem Tempo weiter und bietet endlose M\u00f6glichkeiten f\u00fcr Innovationen. Aber in einer Zeit, in der Ver\u00e4nderung die einzige Konstante ist, ist es f\u00fcr Werbetreibende entscheidend zu wissen, ob ihre Kampagnen mit dem Tempo der digitalen Medien Schritt halten.\u00a0<\/p>

Die 19. Ausgabe des Media Quality Reports (MQR) dient Werbetreibenden auf der ganzen Welt als vertrauensw\u00fcrdiges Instrument, um den Erfolg ihrer Kampagnen zu messen. Der diesj\u00e4hrige Bericht bietet einen detaillierten Einblick in die globalen Daten zur Mediqualit\u00e4t, in die wichtigsten Trends, die die digitale Landschaft im Jahr 2024 pr\u00e4gen werden, und in die l\u00e4nderspezifischen Metriken, um datengest\u00fctzte Entscheidungen treffen zu k\u00f6nnen.\u00a0<\/p>

\u00a0<\/p>

T<\/strong>auchen Sie ein in die diesj\u00e4hrigen Schl\u00fcsseltrends, mit Highlights wie:\u00a0<\/b><\/p>

– Die Betrugsrate bei ungesch\u00fctzten Kampagnen war 14-mal h\u00f6her als bei Kampagnen, die gegen Betrug gesch\u00fctzt waren.\u00a0<\/p>

– Die Verweildauer erreichte in H2 2023 einen neuen Tiefstand\u00a0<\/p>

– Das Markenrisiko stieg in Nord- und S\u00fcdamerika mit Beginn der Wahlzyklen\u00a0<\/p>

\u00a0<\/p>

Als Goldstandard f\u00fcr die Qualit\u00e4t digitaler Medien liefert der MQR Vermarktern umsetzbare Erkenntnisse, die f\u00fcr die Gestaltung einer innovativen, wirkungsvollen und sicheren digitalen Zukunft entscheidend sind.\u00a0<\/p>

Laden Sie den Report noch heute herunter, um auf die branchenf\u00fchrenden globalen Benchmarks von IAS zuzugreifen und bessere Ergebnisse zu erzielen.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Der 19. Media Quality Report mit branchenf\u00fchrenden Benchmarks<\/p>\n","protected":false},"author":39,"featured_media":331533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323,120,140,106,153],"tags":[],"class_list":["post-331961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de","category-mqr-de","category-research-de","category-studien-reports","category-trends"],"acf":[],"yoast_head":"\nGerade ver\u00f6ffentlicht: Der Media Quality Report - Integral Ad Science<\/title>\n<meta name=\"description\" content=\"Der 19. 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