{"id":334405,"date":"2024-08-05T13:41:47","date_gmt":"2024-08-05T13:41:47","guid":{"rendered":"https:\/\/integralads.com\/?p=334405"},"modified":"2024-08-05T13:44:29","modified_gmt":"2024-08-05T13:44:29","slug":"research-emerging-media-outlook","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/research-emerging-media-outlook\/","title":{"rendered":"RESEARCH: Emerging Media Outlook"},"content":{"rendered":"\n<p>Wie Vermarkter f\u00fcr die neuesten Kan\u00e4le der digitalen Medien planen und in diese investieren<\/p>\n\n\n\n<p>Die digitale Landschaft entwickelt sich jeden Tag weiter &#8211; und Vermarkter sind gezwungen, mitzuziehen, ob wir wollen oder nicht. Wenn neue Mediakan\u00e4le an Zugkraft gewinnen, verschieben Vermarkter oft ihre Pl\u00e4ne und ihre Budgets, ohne zu wissen, ob sich die Investition lohnt.<\/p>\n\n\n\n<p>Lohnt es sich also, auf den neuesten digitalen Trend aufzuspringen?&nbsp;<\/p>\n\n\n\n<p>In dieser Studie haben sich IAS und <a href=\"https:\/\/today.yougov.com\/\">YouGov<\/a> zusammengetan, um einen genauen Blick auf die Investitionspl\u00e4ne von Vermarktern in neue Mediakan\u00e4le zu werfen, darunter Virtual und Augmented Reality, Retail Media, Digital Audio, and Gaming. Au\u00dferdem untersuchen wir, was Vermarkter davon abh\u00e4lt, in diese Kan\u00e4le zu investieren &#8211; und was man dagegen tun kann.<\/p>\n\n\n\n<p><strong>Laden Sie die IAS-Studie Emerging Media Outlook herunter und finden Sie es heraus:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wo die Mehrheit der Vermarkter plant, ihre Investitionen in diesem Jahr zu erh\u00f6hen<\/li>\n\n\n\n<li>Wie erfahrene Vermarkter feststellen, ob ein Medienkanal bereit f\u00fcr Investitionen ist<\/li>\n\n\n\n<li>Welche Hindernisse halten Vermarkter davon ab, in neuen Medien zu werben<\/li>\n<\/ul>\n\n\n\n<p>Gestalten Sie mit IAS die Zukunft der digitalen Medien und erzielen Sie auf allen neuen digitalen Medienkan\u00e4len hervorragende Ergebnisse. Laden Sie noch heute die Studie Emerging Media Outlook herunter und erfahren Sie, wie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie Vermarkter f\u00fcr die neuesten Kan\u00e4le der digitalen Medien planen und in diese investieren Die digitale Landschaft entwickelt sich jeden Tag weiter &#8211; und Vermarkter sind gezwungen, mitzuziehen, ob wir wollen oder nicht. Wenn neue Mediakan\u00e4le an Zugkraft gewinnen, verschieben&#8230;<\/p>\n","protected":false},"author":39,"featured_media":332182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107,140,106],"tags":[],"class_list":["post-334405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de","category-research-de","category-studien-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RESEARCH: Emerging Media Outlook - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/research-emerging-media-outlook\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RESEARCH: Emerging Media Outlook\" \/>\n<meta property=\"og:description\" content=\"Wie Vermarkter f\u00fcr die neuesten Kan\u00e4le der digitalen Medien planen und in diese investieren Die digitale Landschaft entwickelt sich jeden Tag weiter &#8211; und Vermarkter sind gezwungen, mitzuziehen, ob wir wollen oder nicht. Wenn neue Mediakan\u00e4le an Zugkraft gewinnen, verschieben...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/research-emerging-media-outlook\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-05T13:41:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T13:44:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Emerging-Media-Insider-Tile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilla Von\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Von\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/research-emerging-media-outlook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/research-emerging-media-outlook\/\"},\"author\":{\"name\":\"Camilla Von\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/b60d9b982e9e287e6f139a59de9af9a0\"},\"headline\":\"RESEARCH: Emerging Media Outlook\",\"datePublished\":\"2024-08-05T13:41:47+00:00\",\"dateModified\":\"2024-08-05T13:44:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/research-emerging-media-outlook\/\"},\"wordCount\":216,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/research-emerging-media-outlook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/05\/Emerging-Media-Insider-Tile.jpg\",\"articleSection\":[\"Insights\",\"Research\",\"Studien &amp; 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