{"id":335449,"date":"2024-09-10T06:12:00","date_gmt":"2024-09-10T06:12:00","guid":{"rendered":"https:\/\/integralads.com\/?p=335449"},"modified":"2024-09-24T18:43:20","modified_gmt":"2024-09-24T18:43:20","slug":"studie-brand-safety-in-social-media","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/studie-brand-safety-in-social-media\/","title":{"rendered":"STUDIE: Brand Safety in Social Media"},"content":{"rendered":"\n<p> Die Allgegenw\u00e4rtigkeit der sozialen Medien bietet Werbetreibenden die M\u00f6glichkeit, ein weites Netz f\u00fcr ihre Marken auszuwerfen. Allerdings stellt die Vielfalt der Social-Media-Feeds, insbesondere w\u00e4hrend der Wahlsaison, eine Herausforderung dar, wenn es darum geht, die Sicherheit der Inhalte rund um die Werbung zu gew\u00e4hrleisten. Inmitten der Verbreitung von Fehlinformationen und KI-generierten Inhalten werden die Verbraucher immer kritischer &#8211; und die Werbetreibenden sollten dies zur Kenntnis nehmen.<\/p>\n\n\n\n<p>Nutzen Sie diese Studie, um zu verstehen, wie die Wahrnehmung von und die Interaktion mit Marken durch Inhalte im Umfeld von Werbung in sozialen Medien beeinflusst wird. Au\u00dferdem geht die Studie der Frage nach, an welche Arten von Werbung sich Verbraucher in sozialen Netzwerken eher erinnern und welche sie als positiv bewerten.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-laden-sie-the-state-of-social-herunter-und-erfahren-sie-mehr\">Laden Sie The State of Social herunter und erfahren Sie mehr:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wie sich <strong>Fehlinformationen<\/strong> und <strong>KI-generierte<\/strong> Inhalte in Social Feeds auf die Anzeigenleistung auswirken<\/li>\n\n\n\n<li><strong>Mit<\/strong> welchen Arten von Anzeigen die Verbraucher in sozialen Medien <strong>interagieren<\/strong><\/li>\n\n\n\n<li>Welche Arten von Werbeeinblendungen <strong>Kaufabsichten <\/strong>und<strong> Markenbewusstsein<\/strong> f\u00f6rdern<\/li>\n<\/ul>\n\n\n\n<p>Einfach downloaden, indem Sie auf den rechts stehenden Button klicken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Allgegenw\u00e4rtigkeit der sozialen Medien bietet Werbetreibenden die M\u00f6glichkeit, ein weites Netz f\u00fcr ihre Marken auszuwerfen. Allerdings stellt die Vielfalt der Social-Media-Feeds, insbesondere w\u00e4hrend der Wahlsaison, eine Herausforderung dar, wenn es darum geht, die Sicherheit der Inhalte rund um die&#8230;<\/p>\n","protected":false},"author":39,"featured_media":334397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100,323,107,140,106],"tags":[],"class_list":["post-335449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-safety-suitability-de","category-featured-de","category-insights-de","category-research-de","category-studien-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>STUDIE: Brand Safety in Social Media - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/studie-brand-safety-in-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STUDIE: Brand Safety in Social Media\" \/>\n<meta property=\"og:description\" content=\"Die Allgegenw\u00e4rtigkeit der sozialen Medien bietet Werbetreibenden die M\u00f6glichkeit, ein weites Netz f\u00fcr ihre Marken auszuwerfen. 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