{"id":338556,"date":"2024-11-27T14:08:08","date_gmt":"2024-11-27T14:08:08","guid":{"rendered":"https:\/\/integralads.com\/?p=338556"},"modified":"2024-11-27T14:08:11","modified_gmt":"2024-11-27T14:08:11","slug":"der-2025-industry-pulse-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/","title":{"rendered":"Der 2025 Industry Pulse Report"},"content":{"rendered":"\t\t
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Mediaexperten verraten, wie die digitalen Medien im Jahr 2025 aussehen werden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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IAS hat in Zusammenarbeit mit <\/span>YouGov<\/span><\/a> Experten f\u00fcr Digital Media in den USA befragt, um die Trends, Technologien und L\u00f6sungen aufzudecken, die die digitale Werbung im Jahr 2025 vorantreiben werden.\u00a0<\/span><\/p>

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Von sich \u00e4ndernden Priorit\u00e4ten bis hin zu erwarteten Herausforderungen bietet der diesj\u00e4hrige Industry Pulse Report einen umfassenden \u00dcberblick dar\u00fcber, wie sich Mediaexperten auf diese Ver\u00e4nderungen vorbereiten, damit Sie der Zeit einen Schritt voraus sein k\u00f6nnen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sneak Peek: Top Priorit\u00e4ten & Challenges f\u00fcr 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  • Social Media \u00fcbernimmt die F\u00fchrung<\/strong>: 61 % der Mediaexperten setzen Social Media an die Spitze ihrer Liste, aber nicht ohne Herausforderungen. Da Deepfakes immer h\u00e4ufiger vorkommen und neue M\u00f6glichkeiten wie Social Shopping entstehen, m\u00fcssen sich Werbetreibende schnell anpassen.<\/span><\/li>
  • Wachstum von Digital Video<\/strong>: 43 % der Befragten gehen davon aus, dass digital Video die Formate dominieren wird, insbesondere da es immer st\u00e4rker mit den sozialen Medien verwoben wird. Der Aufstieg dieses Formats erfordert Aufmerksamkeit f\u00fcr neue Bedrohungen der Mediaqualit\u00e4t, wie z. B. KI-generierte Inhalte.<\/span><\/li>
  • Influencer Marketing nimmt zu<\/strong>: 28 % der Experten r\u00e4umen Influencer-Kampagnen Priorit\u00e4t ein, um K\u00e4ufe in sozialen Netzwerken zu f\u00f6rdern, aber das Format k\u00f6nnte aufgrund von Wachstumsschmerzen vor Herausforderungen stehen.<\/span><\/li>
  • Sicherheitsprobleme bleiben bestehen<\/strong>: Werbetreibende sehen die Sicherheit weiterhin als eine der gr\u00f6\u00dften Herausforderungen an, insbesondere um sicherzustellen, dass Anzeigen nicht neben riskanten Inhalten oder Fehlinformationen erscheinen. Deepfakes und Ad Wastel stehen ebenfalls ganz oben auf der Liste und erfordern eine strategische Planung.<\/span><\/li><\/ul>

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    Lade\u00a0 jetzt Dein Exemplar des Industry Pulse Report 2025 herunter, um Zugang zu den wichtigsten Erkenntnissen der Branche f\u00fcr ein starkes Jahr 2025 zu erhalten.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Mediaexperten verraten, wie die digitalen Medien im Jahr 2025 aussehen werden IAS hat in Zusammenarbeit mit YouGov Experten f\u00fcr Digital Media in den USA befragt, um die Trends, Technologien und L\u00f6sungen aufzudecken, die die digitale Werbung im Jahr 2025 vorantreiben…<\/p>\n","protected":false},"author":39,"featured_media":338509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[323,107,106],"tags":[],"class_list":["post-338556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de","category-insights-de","category-studien-reports"],"acf":[],"yoast_head":"\nDer 2025 Industry Pulse Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der 2025 Industry Pulse Report\" \/>\n<meta property=\"og:description\" content=\"Mediaexperten verraten, wie die digitalen Medien im Jahr 2025 aussehen werden IAS hat in Zusammenarbeit mit YouGov Experten f\u00fcr Digital Media in den USA befragt, um die Trends, Technologien und L\u00f6sungen aufzudecken, die die digitale Werbung im Jahr 2025 vorantreiben...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T14:08:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-27T14:08:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/US-2025-Industry-Pulse-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Camilla Von\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Von\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/\"},\"author\":{\"name\":\"Camilla Von\",\"@id\":\"https:\/\/integralads.com\/#\/schema\/person\/b60d9b982e9e287e6f139a59de9af9a0\"},\"headline\":\"Der 2025 Industry Pulse Report\",\"datePublished\":\"2024-11-27T14:08:08+00:00\",\"dateModified\":\"2024-11-27T14:08:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/\"},\"wordCount\":278,\"publisher\":{\"@id\":\"https:\/\/integralads.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/integralads.com\/wp-content\/uploads\/2024\/11\/US-2025-Industry-Pulse-Insider-Tile.png\",\"articleSection\":[\"Featured\",\"Insights\",\"Studien & Reports\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/\",\"url\":\"https:\/\/integralads.com\/de\/insider\/der-2025-industry-pulse-report\/\",\"name\":\"Der 2025 Industry Pulse Report - 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