{"id":344360,"date":"2025-12-09T06:00:00","date_gmt":"2025-12-09T06:00:00","guid":{"rendered":"https:\/\/integralads.com\/?p=344360"},"modified":"2025-12-09T09:21:30","modified_gmt":"2025-12-09T09:21:30","slug":"der-2026-industry-pulse-report","status":"publish","type":"post","link":"https:\/\/integralads.com\/de\/insider\/der-2026-industry-pulse-report\/","title":{"rendered":"Der 2026 Industry Pulse Report"},"content":{"rendered":"\t\t
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Branchenprofis enth\u00fcllen, was 2026 im digitalen Mediabereich ansteht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die digitale Medienlandschaft entwickelt sich rasant weiter \u2013 und 2026 zeichnet sich bereits jetzt als ein entscheidendes Jahr ab. Um Sie bestm\u00f6glich darauf vorzubereiten, hat IAS Expert*innen aus Marken, Agenturen, Publishern und Plattformen in UK befragt, um die Kr\u00e4fte aufzudecken, die die Planungen f\u00fcr das kommende Jahr pr\u00e4gen.<\/p>\n

Das Ergebnis: der UK Industry Pulse Report 2026 \u2013 eine pr\u00e4gnante, insightsstarke Analyse dessen, was auf uns zukommt.<\/p>\n

Hier ein kurzer Einblick:<\/p>\n

Video und Social bleiben im Rampenlicht<\/strong><\/p>\n

Digital Video f\u00fchrt das Feld an \u2013 87% bezeichnen es als Top-Priorit\u00e4t. Social bleibt unverzichtbar, und Creator-Umfelder entwickeln sich rasant weiter: 79% sagen, dass die Eignung des Creators inzwischen dar\u00fcber entscheidet, wo sie erscheinen.<\/p>\n

KI bringt Schwung \u2013 und einige Kopfschmerzen<\/strong><\/p>\n

KI-generierte Inhalte sind 2025 explodiert. Mehr als die H\u00e4lfte (56 %) sagt, dass die N\u00e4he zu KI-Content 2026 eine gro\u00dfe Herausforderung darstellen wird \u2013 und die Nachfrage nach st\u00e4rkerer Kontrolle und unabh\u00e4ngiger Verifizierung steigt.<\/p>\n

Nachhaltigkeit gewinnt an Bedeutung<\/strong><\/p>\n

40 % der Publisher stufen das Monitoring von CO\u2082-Emissionen aus programmatischer Werbung als ihr wichtigstes Thema f\u00fcr 2026 ein. Nachhaltiger, verantwortungsvoller Mediaeinkauf wird zu einem zentralen Bestandteil von Media Quality.<\/p>\n

Media Quality steigert Performance<\/strong><\/p>\n

Da Budgets unter Druck stehen, konzentrieren sich Werbetreibende verst\u00e4rkt auf Kennzahlen, die echte Wirkung nachweisen \u2013 von Brand Safety & Suitability (82 %) bis hin zu Attention (84 %) in Social, Programmatic und Retail Media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDOWNLOAD<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branchenprofis enth\u00fcllen, was 2026 im digitalen Mediabereich ansteht Die digitale Medienlandschaft entwickelt sich rasant weiter \u2013 und 2026 zeichnet sich bereits jetzt als ein entscheidendes Jahr ab. Um Sie bestm\u00f6glich darauf vorzubereiten, hat IAS Expert*innen aus Marken, Agenturen, Publishern und…<\/p>\n","protected":false},"author":39,"featured_media":344361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[323,106,153],"tags":[],"class_list":["post-344360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-de","category-studien-reports","category-trends"],"acf":[],"yoast_head":"\nDer 2026 Industry Pulse Report - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/de\/insider\/der-2026-industry-pulse-report\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der 2026 Industry Pulse Report\" \/>\n<meta property=\"og:description\" content=\"Branchenprofis enth\u00fcllen, was 2026 im digitalen Mediabereich ansteht Die digitale Medienlandschaft entwickelt sich rasant weiter \u2013 und 2026 zeichnet sich bereits jetzt als ein entscheidendes Jahr ab. Um Sie bestm\u00f6glich darauf vorzubereiten, hat IAS Expert*innen aus Marken, Agenturen, Publishern und...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/de\/insider\/der-2026-industry-pulse-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T09:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/integralads.com\/wp-content\/uploads\/2025\/12\/US-2026-Industry-Pulse-Insider-Tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"860\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Camilla Von\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@integralads\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Von\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2026-industry-pulse-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2026-industry-pulse-report\\\/\"},\"author\":{\"name\":\"Camilla Von\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/person\\\/b60d9b982e9e287e6f139a59de9af9a0\"},\"headline\":\"Der 2026 Industry Pulse Report\",\"datePublished\":\"2025-12-09T06:00:00+00:00\",\"dateModified\":\"2025-12-09T09:21:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2026-industry-pulse-report\\\/\"},\"wordCount\":233,\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2026-industry-pulse-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/US-2026-Industry-Pulse-Insider-Tile.png\",\"articleSection\":[\"Featured\",\"Studien & Reports\",\"Trends\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2026-industry-pulse-report\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/de\\\/insider\\\/der-2026-industry-pulse-report\\\/\",\"name\":\"Der 2026 Industry Pulse Report - 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