{"id":315911,"date":"2023-06-02T11:10:24","date_gmt":"2023-06-02T11:10:24","guid":{"rendered":"https:\/\/integralads.com\/integral-ad-science-insights\/"},"modified":"2025-05-09T09:35:27","modified_gmt":"2025-05-09T09:35:27","slug":"insider","status":"publish","type":"page","link":"https:\/\/integralads.com\/es\/insider\/","title":{"rendered":"Insider"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"315911\" class=\"elementor elementor-315911 elementor-291659\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9eceb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"54385\" data-id=\"9eceb3a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcdcf2 elementor-hidden-desktop elementor-hidden-tablet\" data-eae-slider=\"22135\" data-id=\"efcdcf2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03db90 elementor-widget elementor-widget-image\" data-id=\"f03db90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png\" class=\"attachment-large size-large wp-image-312754\" alt=\"dark green and neon green boxes meeting diagonally\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box.png 280w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/dark-green-box-75x75.png 75w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-58f566c elementor-section-content-middle elementor-section-height-min-height elementor-section-items-stretch premium-equal-height-yes elementor-section-boxed elementor-section-height-default\" data-eae-slider=\"45761\" data-pa-eq-height=\"{&quot;targetType&quot;:&quot;widget&quot;,&quot;target&quot;:&quot;&quot;,&quot;trigger&quot;:&quot;load&quot;,&quot;enableOn&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-id=\"58f566c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;premium_eq_height_switcher&quot;:&quot;yes&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbbee03\" data-eae-slider=\"22452\" data-id=\"dbbee03\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b226d66 h3 elementor-widget elementor-widget-pix-heading\" data-id=\"b226d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"pix-heading-el text-left \"><h1 class=\"font-weight-bold h1 heading-text el-title_custom_color mb-12\" style=\"\" data-anim-type=\"\" data-anim-delay=\"\">The IAS Insider:<br> Quality insights for quality results<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-190c8c8 elementor-hidden-mobile\" data-eae-slider=\"60312\" data-id=\"190c8c8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2ecd3b9 elementor-section-stretched elementor-section-full_width insider-slider elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"3572\" data-id=\"2ecd3b9\" data-element_type=\"section\" data-e-type=\"section\" id=\"blog-slider\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131a12b\" data-eae-slider=\"86731\" data-id=\"131a12b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-ecb1f1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"36345\" data-id=\"ecb1f1a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1f6581\" data-eae-slider=\"66386\" data-id=\"f1f6581\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629d914 elementor-widget elementor-widget-image\" data-id=\"629d914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"319\" height=\"319\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png\" class=\"attachment-large size-large wp-image-312947\" alt=\"&quot;Insight&quot; written in a green box\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098.png 319w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2023\/06\/Group-1098-75x75.png 75w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2eb63d5\" data-eae-slider=\"43437\" data-id=\"2eb63d5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8791b96 premium-blog__carousel-yes home-blogs-slider premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"8791b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_layout&quot;:&quot;masonry&quot;,&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;premium_blog_carousel&quot;:&quot;yes&quot;,&quot;premium_blog_carousel_spacing&quot;:20,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;carousel_speed&quot;:300,&quot;premium_blog_carousel_arrows&quot;:&quot;yes&quot;,&quot;arrows_position&quot;:&quot;default&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-masonry premium-carousel-hidden\" data-page=\"315911\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"37\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1.png\" class=\"attachment-full size-full wp-image-348946\" alt=\"\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Papyrus-Threat-Lab-Insider-1-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/es\/insider\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Destapamos Papyrus: radiograf\u00eda de una red de fraude m\u00f3vil<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/es\/insider\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\/\" target=\"_self\">\n\t\t\t\tDestapamos Papyrus: radiograf\u00eda de una red de fraude m\u00f3vil\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">El IAS Threat Lab ha destapado\u00a0Papyrus, una sofisticada red de fraude publicitario m\u00f3vil\u00a0oculta tras un grupo de aplicaciones de lectura de novelas. Aprovechando que estas plataformas mantienen a los usuarios conectados durante largas y continuas sesiones de lectura, el esquema...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/es\/insider\/destapamos-papyrus-radiografia-de-una-red-de-fraude-movil\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"37\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1.png\" class=\"attachment-full size-full wp-image-349397\" alt=\"Mitsubishi Case Study - Insider-1\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/es\/insider\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">C\u00f3mo Mitsubishi Canada revolucion\u00f3 el rendimiento de sus campa\u00f1as digitales<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/es\/insider\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\/\" target=\"_self\">\n\t\t\t\tC\u00f3mo Mitsubishi Canada revolucion\u00f3 el rendimiento de sus campa\u00f1as digitales\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">En la competitiva carrera por captar compradores de coches online, la mayor\u00eda de las marcas de automoci\u00f3n desperdician gran parte de sus presupuestos de marketing en tr\u00e1fico digital de baja calidad. Mitsubishi Canada decidi\u00f3 cambiar de carril. Para exprimir al...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/es\/insider\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"37\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-none-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider.png\" class=\"attachment-full size-full wp-image-349180\" alt=\"The EMEA Challenge - Insider\" srcset=\"https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider.png 860w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-300x300.png 300w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-150x150.png 150w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-768x768.png 768w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-400x400.png 400w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-75x75.png 75w, https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider-460x460.png 460w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/integralads.com\/es\/insider\/el-desafio-en-emea-como-gestionar-el-brand-suitability-entre-diferentes-idiomas-y-mercados\/\" target=\"_self\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">El desaf\u00edo en EMEA: C\u00f3mo gestionar el Brand Suitability entre diferentes idiomas y mercados<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/integralads.com\/es\/insider\/el-desafio-en-emea-como-gestionar-el-brand-suitability-entre-diferentes-idiomas-y-mercados\/\" target=\"_self\">\n\t\t\t\tEl desaf\u00edo en EMEA: C\u00f3mo gestionar el Brand Suitability entre diferentes idiomas y mercados\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">En l\u00edneas generales, la calidad de los medios mejor\u00f3 en 2025 seg\u00fan la 21\u00aa edici\u00f3n del\u00a0Media Quality Report (MQR)\u00a0de Integral Ad Science (IAS). Sin embargo, las tendencias regionales muestran una realidad mucho m\u00e1s compleja. La regi\u00f3n de\u00a0EMEA registr\u00f3 la tasa...<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/integralads.com\/es\/insider\/el-desafio-en-emea-como-gestionar-el-brand-suitability-entre-diferentes-idiomas-y-mercados\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">Read More<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4b3ff8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"75440\" data-id=\"4b3ff8e\" data-element_type=\"section\" data-e-type=\"section\" id=\"landing_posts\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-415d2c2\" data-eae-slider=\"87758\" data-id=\"415d2c2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7446d0b elementor-widget elementor-widget-pix-text\" data-id=\"7446d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pix-el-text w-100 text-left \" ><p class=\" resp-option  text-left font-weight-bold\" ><div id='filtro'>\n                \t<input type='hidden' name='url_page' id='url_page' value='https:\/\/integralads.com\/es\/insider\/el-desafio-en-emea-como-gestionar-el-brand-suitability-entre-diferentes-idiomas-y-mercados\/' data_wmpl='es' >\n                    <div class='d-flex justify-content-between py-3'>\n\t\t\t\t\t<p id='p_filter' class='body-2 px-0 m-0 text-uppercase'>Filter by:<\/p>\n\t\t\t\t\t<input class='px-0 text-ias-green-2-text body-2 text-uppercase border-0 bg-transparent' type='button' name='Clear' id='search_clear' value='Clear'>\n\t\t\t\t\t<\/div>\n                    <div class='d-flex justify-content-between row m-0 dj-custom-grid-gap-3-wrap'>\n\t\t\t\t\t<select id='search_resource' class='item-gap select_filtro body-1 col border-0 px-0'><option value=\"\">Recursos<\/option><option value=\"702\">Caso de estudios<\/option><option value=\"703\">Gu\u00edas<\/option><option value=\"704\">Informe de calidad de los medios<\/option><option value=\"705\">Informes<\/option><option value=\"707\">Tendencias<\/option><option value=\"708\">Webinars &amp; 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In-App<\/span><span class='elementor-post__title body-1'>Destapamos Papyrus: radiograf\u00eda de una red de fraude m\u00f3vil<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/es\/insider\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/Mitsubishi-Case-Study-Insider-1.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Mitsubishi Case Study - Insider-1'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/es\/insider\/como-mitsubishi-canada-revoluciono-el-rendimiento-de-sus-campanas-digitales\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Caso de estudios<\/span><span class='elementor-post__title body-1'>C\u00f3mo Mitsubishi Canada revolucion\u00f3 el rendimiento de sus campa\u00f1as digitales<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/es\/insider\/el-desafio-en-emea-como-gestionar-el-brand-suitability-entre-diferentes-idiomas-y-mercados\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/08\/The-EMEA-Challenge-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt='The EMEA Challenge - Insider'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/es\/insider\/el-desafio-en-emea-como-gestionar-el-brand-suitability-entre-diferentes-idiomas-y-mercados\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Sin categorizar<\/span><span class='elementor-post__title body-1'>El desaf\u00edo en EMEA: C\u00f3mo gestionar el Brand Suitability entre diferentes idiomas y mercados<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/es\/insider\/planifica-antes-rinde-mejor-tu-guia-para-la-campana-navidena-2026\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/Holiday-Outcomes-Tile-Image.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Holiday Outcomes - Tile Image'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/es\/insider\/planifica-antes-rinde-mejor-tu-guia-para-la-campana-navidena-2026\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Tendencias<\/span><span class='elementor-post__title body-1'>Planifica antes. Rinde mejor. Tu gu\u00eda para la campa\u00f1a navide\u00f1a 2026<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/07\/MQR-21st-Edition-Insider.png' class='attachment-pix-square-sm size-pix-square-sm' alt=''><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/es\/insider\/informe-de-calidad-de-medios-de-ias-21a-edicion\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Gu\u00edas<\/span><span class='elementor-post__title body-1'>Informe de Calidad de Medios de IAS &#8211; 21\u00aa Edici\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/es\/insider\/el-first-party-data-ahora-es-mucho-mas-inteligente-ias-y-databricks-customerlake\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Databricks-Lockup-2.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Databricks - Lockup 2'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/es\/insider\/el-first-party-data-ahora-es-mucho-mas-inteligente-ias-y-databricks-customerlake\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Contextual Targeting<\/span><span class='elementor-post__title body-1'>El first-party data ahora es mucho m\u00e1s inteligente: IAS y Databricks CustomerLake<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/es\/insider\/ias-lleva-la-medicion-de-brand-safety-y-brand-suitability-a-las-campanas-de-youtube-audio-ads\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/YouTube-Lockup-02.png' class='attachment-pix-square-sm size-pix-square-sm' alt='IAS YouTube - Lockup '><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/es\/insider\/ias-lleva-la-medicion-de-brand-safety-y-brand-suitability-a-las-campanas-de-youtube-audio-ads\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Redes Sociales<\/span><span class='elementor-post__title body-1'>IAS lleva la medici\u00f3n de Brand Safety y Brand Suitability a las campa\u00f1as de YouTube Audio Ads<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/es\/insider\/como-stellantis-transforma-la-atencion-en-su-mayor-ventaja-competitiva\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/06\/Stellantis-Publicis-Quality-Attention-Tile-Image.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Stellantis Publicis Quality Attention - Tile Image'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/es\/insider\/como-stellantis-transforma-la-atencion-en-su-mayor-ventaja-competitiva\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Viewability<\/span><span class='elementor-post__title body-1'>C\u00f3mo Stellantis transforma la Atenci\u00f3n en su mayor ventaja competitiva<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article> <article class='has-post-thumbnail elementor-post elementor-grid-item post type-post format-standard hentry'>\n\t\t\t\t\t\t\t\t\t\t\t<div class='elementor-post__card'><a class='elementor-post__thumbnail__link' href='https:\/\/integralads.com\/es\/insider\/como-optimizar-el-roi-en-meta-ias-amplia-sus-listas-de-bloqueo-de-contenido-para-meta-a-threads\/'>\n\t                                \t\t<div class='elementor-post__thumbnail elementor-fit-height'><img src='https:\/\/integralads.com\/wp-content\/uploads\/2026\/05\/Meta-Lockup-2.png' class='attachment-pix-square-sm size-pix-square-sm' alt='Meta - Lockup 2'><\/div>\n\t                            \t\t\t<\/a><a href='https:\/\/integralads.com\/es\/insider\/como-optimizar-el-roi-en-meta-ias-amplia-sus-listas-de-bloqueo-de-contenido-para-meta-a-threads\/'> <div class='my-4 py-2 elementor-post__text'><span class='cat-main d-block body-3 mb-3 px-3'>Redes Sociales<\/span><span class='elementor-post__title body-1'>C\u00f3mo optimizar el ROI en Meta: IAS ampl\u00eda sus listas de bloqueo de contenido para Meta a Threads<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/div><\/article><\/div><nav class=\"elementor-pagination d-flex  justify-content-center align-items-center w-100\" role=\"navigation\" aria-label=\"Pagination\" page_act=\"1\" id=\"change_page\" ><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers link_page\" type_page=\"2\" >2<\/a>\n<a class=\"page-numbers link_page\" type_page=\"3\" >3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers link_page\" type_page=\"13\" >13<\/a>\n<a class=\"next page-numbers link_page\" type_page=\"next_page\" ><i class=\"pixicon-arrow-right2  pix-hover-right  ml-1 h4 d-flex mb-0\"><\/i><\/a><\/nav><\/div><\/div><\/div><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The IAS Insider: Quality insights for quality results Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN) Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN) Drive performance and suitability on SPN IAS is pleased to announce the&#8230;<\/p>\n","protected":false},"author":22,"featured_media":312680,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-315911","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - 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