{"id":326304,"date":"2018-07-31T04:00:00","date_gmt":"2018-07-31T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/integral-ad-science-y-freewheel-se-asocian-para-ofrecer-a-los-editores-una-solucion-global-para-medir-viewability-brand-safety-y-ad-fraud-para-video\/"},"modified":"2018-07-31T04:00:00","modified_gmt":"2018-07-31T04:00:00","slug":"integral-ad-science-y-freewheel-se-asocian-para-ofrecer-a-los-editores-una-solucion-global-para-medir-viewability-brand-safety-y-ad-fraud-para-video","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/integral-ad-science-y-freewheel-se-asocian-para-ofrecer-a-los-editores-una-solucion-global-para-medir-viewability-brand-safety-y-ad-fraud-para-video\/","title":{"rendered":"Integral Ad Science y FreeWheel se asocian para ofrecer a los editores una soluci\u00f3n global para medir viewability, brand safety y ad fraud para v\u00eddeo"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Los editores que utilizan la plataforma FreeWheel ahora tienen una soluci\u00f3n m\u00e1s f\u00e1cil para verificar y proteger su inventario de v\u00eddeo digital. Integral Ad Science (IAS) anuncia una asociaci\u00f3n con FreeWheel que permite a los editores medir viewability, brand safety y ad fraud en su inventario digital v\u00eddeo. La soluci\u00f3n est\u00e1 disponible en todo el mundo para inventario de VAST (Video Ad Serving Template) y VPAID (Video Player Ad Interface Definition) en desktop y m\u00f3vil web.<\/p>\n<p>&#8220;Estamos entusiasmados de expandir nuestra cobertura de v\u00eddeo digital para editores con FreeWheel&#8221;, dijo David Hahn, Chief Strategy Officer, IAS. &#8220;La industria necesita un socio de verificaci\u00f3n de confianza que pueda ayudar a todos en el ecosistema a analizar con confianza la calidad de los medios&#8221;.<\/p>\n<p>Esta alianza permite a los editores comunicar la calidad de su inventario y dar confianza a los anunciantes de que su contenido aparecer\u00e1 en entornos visibles y libres de fraude. Tambi\u00e9n ayuda a los editores a ser transparentes, y proporcionar a sus anunciantes un entorno adecuado para la marca.<\/p>\n<p>&#8220;Crear soluciones y est\u00e1ndares globales para v\u00eddeo es cr\u00edtico para la salud de todo el ecosistema&#8221;, dijo James Rooke, General Manager, FreeWheel Publishers. &#8220;La integraci\u00f3n de las capacidades de IAS mejorar\u00e1 la confianza en el inventario de v\u00eddeo y permitir\u00e1 a los editores crear estrategias de monetizaci\u00f3n m\u00e1s cualificadas&#8221;.<\/p>\n<p>La soluci\u00f3n fue probada primeramente en Francia con los editores TF1 Publicit\u00e9 y France TV Publicit\u00e9, y ahora est\u00e1 disponible en todo el mundo.<\/p>\n<p>&#8220;Nuestro objetivo no es solo ofrecer un entorno 100% seguro para las marcas de los anunciantes, sino tambi\u00e9n ofrecer la visibilidad m\u00e1s alta para sus anuncios. La visibilidad y la finalizaci\u00f3n del v\u00eddeo son las principales m\u00e9tricas para medir la efectividad de los anuncios&#8221;, dijo Philippe Boscher, Head of Digital Marketing, Data &amp; Research, TF1 Publicit\u00e9. &#8220;Con esta soluci\u00f3n, podemos ofrecer campa\u00f1as con m\u00e1s informaci\u00f3n, directamente desde nuestro servidor de anuncios, lo que hace marcar la diferencia&#8221;.<\/p>\n<p>&#8220;Para France TV Publicit\u00e9, la integraci\u00f3n directa entre IAS y FreeWheel es una oportunidad para optimizar de manera eficiente las campa\u00f1as digitales de nuestros clientes. Estamos comprometidos a garantizar la calidad de los medios en la publicidad digital, que se basa particularmente en mediciones de viewability y brand safety&#8221;, dijo Barbara Steinert Dumery, VP Marketing, Research &amp; Operations, France T\u00e9l\u00e9visions Publicit\u00e9.<\/p>\n<p>Los editores pueden utilizar esta soluci\u00f3n para comprender mejor la calidad de sus medios y alinear su inventario con los objetivos del cliente, promoviendo la iniciativa para una mayor transparencia entre los sectores de compra y venta de la industria.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAS anuncia una asociaci\u00f3n con FreeWheel que permite a los editores medir viewability, brand safety y ad fraud en su inventario digital v\u00eddeo.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[699],"class_list":["post-326304","portfolio","type-portfolio","status-publish","hentry","portfolio-types-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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