{"id":326307,"date":"2018-06-05T04:00:00","date_gmt":"2018-06-05T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/"},"modified":"2018-06-05T04:00:00","modified_gmt":"2018-06-05T04:00:00","slug":"espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/","title":{"rendered":"Espa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores"},"content":{"rendered":"

Nueva operaci\u00f3n corporativa que afecta a una compa\u00f1\u00eda tecnol\u00f3gica del \u00e1mbito publicitario. La firma de capital privado Vista Equity Partners ha adquirido una participaci\u00f3n mayoritaria de Integral Ad Science<\/strong>, compa\u00f1\u00eda de medici\u00f3n que ayuda a las marcas a conocer la efectividad de sus campa\u00f1as digitales.<\/p>\n

Fundada hace nueve a\u00f1os, esta empresa tecnol\u00f3gica tiene unos 600 empleados y alcanza unos ingresos de 140 millones de d\u00f3lares.<\/p>\n

Trabaja con grandes marcas en la medici\u00f3n de la visibilidad<\/strong> de las creatividades, la detecci\u00f3n del fraude publicitario<\/strong> y tambi\u00e9n evita que los anuncios se muestren en p\u00e1ginas poco recomendables<\/strong>. Estos aspectos son actualmente las mayores preocupaciones de los anunciantes, de ah\u00ed el apetito que ha despertado esta compa\u00f1\u00eda en diversos inversores.<\/p>\n

Y es que, antes de la entrada de Vista, ya formaban parte del accionariado de Integral Ad Science otras firmas de capital privado, como Sapphire Ventures, Pelion Venture Partners, August Capital o Accomplice.<\/p>\n

Leer m\u00e1s en Dircomfidencial<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nueva operaci\u00f3n corporativa que afecta a una compa\u00f1\u00eda tecnol\u00f3gica del \u00e1mbito publicitario. La firma de capital privado Vista Equity Partners ha adquirido una participaci\u00f3n mayoritaria de Integral Ad Science, compa\u00f1\u00eda de medici\u00f3n que ayuda a las marcas a conocer la efectividad de sus campa\u00f1as digitales.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326307","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"\nEspa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Espa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores\" \/>\n<meta property=\"og:description\" content=\"Nueva operaci\u00f3n corporativa que afecta a una compa\u00f1\u00eda tecnol\u00f3gica del \u00e1mbito publicitario. La firma de capital privado Vista Equity Partners ha adquirido una participaci\u00f3n mayoritaria de Integral Ad Science, compa\u00f1\u00eda de medici\u00f3n que ayuda a las marcas a conocer la efectividad de sus campa\u00f1as digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/\" \/>\n<meta property=\"og:site_name\" content=\"Integral Ad Science\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@integralads\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\\\/\",\"name\":\"Espa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores - Integral Ad Science\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\"},\"datePublished\":\"2018-06-05T04:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\\\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/integralads.com\\\/es\\\/news\\\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/integralads.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Espa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#website\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"name\":\"Integral Ad Science\",\"description\":\"The Hidden Cost of MFA Webinar\",\"publisher\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/integralads.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#organization\",\"name\":\"Integral Ad Science\",\"url\":\"https:\\\/\\\/integralads.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"contentUrl\":\"https:\\\/\\\/integralads.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/IAS_Square-Logo-600x600-1.png\",\"width\":600,\"height\":600,\"caption\":\"Integral Ad Science\"},\"image\":{\"@id\":\"https:\\\/\\\/integralads.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/integralads\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Espa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores - Integral Ad Science","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/","og_locale":"es_ES","og_type":"article","og_title":"Espa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores","og_description":"Nueva operaci\u00f3n corporativa que afecta a una compa\u00f1\u00eda tecnol\u00f3gica del \u00e1mbito publicitario. La firma de capital privado Vista Equity Partners ha adquirido una participaci\u00f3n mayoritaria de Integral Ad Science, compa\u00f1\u00eda de medici\u00f3n que ayuda a las marcas a conocer la efectividad de sus campa\u00f1as digitales.","og_url":"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/","og_site_name":"Integral Ad Science","twitter_card":"summary_large_image","twitter_site":"@integralads","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/","url":"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/","name":"Espa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores - Integral Ad Science","isPartOf":{"@id":"https:\/\/integralads.com\/#website"},"datePublished":"2018-06-05T04:00:00+00:00","breadcrumb":{"@id":"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/integralads.com\/es\/news\/espana-dircomfidencial-las-empresas-de-medicion-publicitaria-digital-captan-el-apetito-de-los-inversores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/integralads.com\/es\/"},{"@type":"ListItem","position":2,"name":"Espa\u00f1a | Dircomfidencial : Las empresas de medici\u00f3n publicitaria digital captan el apetito de los inversores"}]},{"@type":"WebSite","@id":"https:\/\/integralads.com\/#website","url":"https:\/\/integralads.com\/","name":"Integral Ad Science","description":"The Hidden Cost of MFA Webinar","publisher":{"@id":"https:\/\/integralads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/integralads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/integralads.com\/#organization","name":"Integral Ad Science","url":"https:\/\/integralads.com\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/","url":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","contentUrl":"https:\/\/integralads.com\/wp-content\/uploads\/2023\/10\/IAS_Square-Logo-600x600-1.png","width":600,"height":600,"caption":"Integral Ad Science"},"image":{"@id":"https:\/\/integralads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/integralads"]}]}},"_links":{"self":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio\/326307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio\/326307\/revisions"}],"wp:attachment":[{"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/media?parent=326307"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/integralads.com\/es\/wp-json\/wp\/v2\/portfolio-types?post=326307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}