{"id":326310,"date":"2018-04-27T04:00:00","date_gmt":"2018-04-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/espana-marketingdirecto-espana-pais-europeo-con-menor-indice-de-fraude-en-la-publicidad-online\/"},"modified":"2018-04-27T04:00:00","modified_gmt":"2018-04-27T04:00:00","slug":"espana-marketingdirecto-espana-pais-europeo-con-menor-indice-de-fraude-en-la-publicidad-online","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/espana-marketingdirecto-espana-pais-europeo-con-menor-indice-de-fraude-en-la-publicidad-online\/","title":{"rendered":"Espa\u00f1a | MarketingDirecto : Espa\u00f1a, pa\u00eds europeo con menor \u00edndice de fraude en la publicidad online"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El fraude de la publicidad en internet es una de las mayores preocupaciones del sector. Pero, al contrario que en otros muchos pa\u00edses, parece que en Espa\u00f1a no es especialmente problem\u00e1tico. De hecho, el fraude publicitario tan solo lleg\u00f3 al 4,9% en desktop durante el segundo semestre del pasado a\u00f1o, seg\u00fan el an\u00e1lisis de Integral Ad Science, que ha revisado casi 500.000 millones de impresiones globales.<\/p>\n<p>Por lo tanto, Espa\u00f1a se encuentra en niveles bastante inferiores a la media global, que se sit\u00faa en el 8,7%. Adem\u00e1s, este mismo informe se\u00f1ala que las practicas il\u00edcitas en Espa\u00f1a suponen el 6,7%, mientras que la compra directa supone el 4,7%, seg\u00fan Dircomfidencial.com.<\/p>\n<p>Espa\u00f1a es, de esta manera, el pa\u00eds europeo con un menor \u00edndice de fraude publicitario, que en algunos mercados alcanza el 20%. A pesar de ello, lo cierto es que la cifra ha crecido respecto al primer semestre de 2017. En dicho periodo, tan solo lleg\u00f3 al 3%. Aunque, seg\u00fan Benito Mart\u00edn, senior account manager de Integral Ad Science, se\u00f1al\u00f3 que este aumento estar\u00eda causado principalmente por la mejora en la medici\u00f3n de los datos, como estableci\u00f3 en el I Encuentro FaqFraud.<\/p>\n<p>Leer m\u00e1s en <a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/espana-pais-europeo-con-menor-indice-de-fraude-en-la-publicidad-online\">MarketingDirecto<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Espa\u00f1a es el pa\u00eds de Europa con menor tasa de fraude publicitario, adem\u00e1s de tener tambi\u00e9n un riesgo bajo para la seguridad de la marca, seg\u00fan el an\u00e1lisis de Integral Ad Science, que ha revisado casi 500.000 millones de impresiones globales.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326310","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - 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