{"id":326312,"date":"2018-03-27T04:00:00","date_gmt":"2018-03-27T04:00:00","guid":{"rendered":"https:\/\/integralads.com\/news\/espana-expansion-golpe-al-fraude-en-la-publicidad-online\/"},"modified":"2018-03-27T04:00:00","modified_gmt":"2018-03-27T04:00:00","slug":"espana-expansion-golpe-al-fraude-en-la-publicidad-online","status":"publish","type":"portfolio","link":"https:\/\/integralads.com\/es\/news\/espana-expansion-golpe-al-fraude-en-la-publicidad-online\/","title":{"rendered":"Espa\u00f1a | Expansi\u00f3n : Golpe al fraude en la publicidad online"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ocho empresas han creado FaqFraud para dotar de mayor transparencia a la publicidad program\u00e1tica.<\/p>\n<p><strong>Un problema global que se agrava d\u00eda a d\u00eda<\/strong><\/p>\n<ul>\n<li>Los anunciantes pierden 3,5 millones de d\u00f3lares al d\u00eda con la reventa no autorizada de inventario y la suplantaci\u00f3n de dominios, seg\u00fan Google.<\/li>\n<li>El fraude representa cerca del 9% de la publicidad digital servida v\u00eda program\u00e1tica y el 2% entregado por acuerdo directo, seg\u00fan Integral Ad Science.<\/li>\n<\/ul>\n<p>Procter &amp; Gamble, el mayor anunciante del mundo, ha dicho basta. La multinacional recort\u00f3 en varios cientos de millones de d\u00f3lares su presupuesto en publicidad digital del a\u00f1o pasado. Y no est\u00e1n solos. El pasado febrero, Unilever amenaz\u00f3 con dejar de comprar publicidad en las plataformas digitales de Google o Facebook.<\/p>\n<p>Estos grupos denuncian la escasa transparencia existente en la industria de la publicidad digital. Pero, \u00bfacaso en Internet no se puede medir y rastrear todo? Por supuesto, pero no todas las plataformas online ni todos los proveedores de datos son transparentes sobre el modo en que act\u00faan. Asimismo, existen infinidad de redes publicitarias fraudulentas -varias de ellas procedentes de Tel Aviv-, que llevan a cabo trucos por los que los anuncios nunca llegan a su p\u00fablico objetivo. La incidencia del fraude es mayor en la publicidad program\u00e1tica, en particular en las pujas RTB (real time bidding).<\/p>\n<p>Leer m\u00e1s en <a href=\"http:\/\/www.expansion.com\/economia-digital\/innovacion\/2018\/03\/27\/5aba274946163fc5218b4645.html\">Expansi\u00f3n<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Advertising Cloud, Integral Ad Science, LiniCom, Rubicon Project, CMVocento, Xaxis y Zeotap se han unido para crear FaqFraud. El proyecto surge a iniciativa de Juan Antonio Mu\u00f1oz, de LiniCom.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","portfolio-types":[],"class_list":["post-326312","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Espa\u00f1a | Expansi\u00f3n : Golpe al fraude en la publicidad online - Integral Ad Science<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integralads.com\/es\/news\/espana-expansion-golpe-al-fraude-en-la-publicidad-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Espa\u00f1a | Expansi\u00f3n : Golpe al fraude en la publicidad online\" \/>\n<meta property=\"og:description\" content=\"Adobe Advertising Cloud, Integral Ad Science, LiniCom, Rubicon Project, CMVocento, Xaxis y Zeotap se han unido para crear FaqFraud. 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